The Death Of SEO: The Rise Of Social, PR, And Real Content. The Relationship Between SEO and Inbound Marketing. I attended Distilled LinkLove this year, and toward the end of the day, Will Critchlow announced that it would actually be the last LinkLove – not because links are dead, but because the things we do should be worth more than a link. Increasingly, he added, LinkLove is more like “Content and Social Love’ because that’s what we’re doing. SEO is now part of the growing online marketing ecosystem of “inbound marketing.” Inbound marketing tactics include: However, there are very few companies who have one person per bullet point. Image credit: “To Do List by steakpinball, on Flickr” Who Does Inbound Marketing? Different teams are going to have different solutions for who does what when it comes to inbound marketing. So where does SEO fit in to all of this?
Image credit: “Thank you for being a friend by lululemon athletica, on Flickr” What happens when a company has a lot of employees with SEO knowledge, but no SEO? The result? The SEO as Inbound Marketer From Keywords to Sessions. Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing. Is Social Media the New SEO? “SEO is Dead” – was the the trending topic in one of my LinkedIn groups last month. This discussion was in response to a Forbes article, “The Death Of SEO: The Rise of Social, PR, And Real Content.” The author, Ken Krogue, makes the case for social media being the new seo: “Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked.
It is hardly about the links anymore, it’s about the metrics of engagement on your site.” Does this argument hold true? To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search: Google launched Social Search in 2009, as a feature that combines regular search results with publicly available data created by your friends’ social media activities. According to this video, we know that: Here is the video: SEO and Social Media - A Winning Combination - Gadzoog.
Social Media Shares And SEO. This article explains the importance of having a natural looking link profile including a reasonable amount of links from social media. It's not a good idea to say that this is the way to rank a page on Google, or that it isn't, because as soon as you figure something out with SEO, it changes. Social media shares are more important for SEO than they ever have been before, especially since the recent changes to the algorithms in Google. Having said that, by the time I write this, it might be that Google realizes that they went too far, and changed the algorithms too quickly, and that they need to change them back so that all of the billions of pages made in the preceding years are not unfairly ranked.
SEO started out being about back links from pages with a certain amount of page rank. Page A links to page B, and page C, and it has a page rank of two, so an amount of link weight divided by two is given from page A to pages B and C. What Does Work In SEO These Days? The Mystery of Social Signals in SEO | WebiMax Internet Marketing Blog. When you watch TV this week, you may see ads for a new show called Elementary, which is another take on the original Master of Deduction, Sherlock Holmes.
In the past five years, Arthur Conan Doyle’s beloved detective stories have been adapted several times in film and television, and their popularity made me wonder how Mr. Holmes would handle SEO. In particular, I wondered how he would see social signals in the overall scheme of things. While nobody knows for certain what Google’s algorithm is, there are certainly some clues that might help us deduce social signals. Let’s take a look at what we do know.
When the Penguin Update came out, Google dropped the hammer on many Black Hat SEO practices. These included: Keyword StuffingOveruse of Exact Match Anchor Text LinksLink farmsLinks from Foreign Sites Sites that used these and other Black Hat practices were penalized and saw their rankings drop significantly. We discussed the Twitter fire-hose being closed off earlier this year on You Tube. Social Media Infrastructures | Thank You. Facebook, Twitter and SEO - Experts Share Marketing Best PracticesBruce Clay Blog. Social Media Visibility is defined as the number of social media events (Likes, shares, comments, tweets) linking to a web page over a defined period of time. Organic Search Visibility is reciprocal keyword ranking multiplied by search volume of each keyword – cumulated for all known rankings of a domain. He spotlighted Search Engine Land and the New York Times and gave us real life examples of how social media visibility can have a direct impact on organic search visibility.
We also received a Google +1 reality check – even in our early-adopter-search-marketing industry, the Google +1 button is still rarely used in our own search community. Key takeaways: Social Media is influencing SEO – persistentlySocial Media strengthens brandingTo Do: Analyze hot topics and good social media channels of competitorsTo Do: Analyze strategies also cross industryTo Do: Use intelligence to copy and experiment Let’s Talk History: Evolution on Internet Marketing To Do: Fact: What can you do? Time-Saving Ideas.