Social Media Marketing
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June 5, 2012 Good morning SMX Advanced attendees and readers! Last night’s Meet & Greet gave a fun, warm welcome to the conference.
There are some secrets regarding social media that I’d like to share. I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now.
Starting off on something as small as a social media contest or a marketing plan supported by a content calendar across a period we take everything into consideration. This includes the deadlines, nature of creative’s, TG specific messaging and all the other marketing jazz that you wish to include.
How will social media impact businesses in 2012?
With so many pieces of information floating around we are more pressed than ever to find something, anything that can help us make sense of the mess. Tools and apps and platforms abound, smashing together data with alacrity, and pouring out more data as a response. If you want to know where to spend your money so that you’ve got the best and most useful analytics tool for social media on the market today, I’m about to cut through all of that clutter and help you out.
A trio of brand representatives told their stories and offered actionable advice to attendees at SMX Social Media , a conference being presented this week by our parent company, Third Door Media . Below is a semi-live blog recap of the final session of day one, Keynote Roundtable: Real Social Media Stories From The Field .
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. When small businesses contemplate a social media strategy, Facebook and Twitter get lots of attention. However, niche social networks and online communities offer additional opportunities for brands to connect with consumers in an environment that’s highly targeted and often less congested.
There’s a new phenomena of people declaring themselves social media experts. We’ve actually heard from firms who pushed someone to become their resident social media expert because the person was on Facebook. There is no endorsement or accreditation to set apart legitimate industry leaders from bandwagon opportunists. Social media is a hot topic. We get it.
I try not to make a habit of giving up the mic, but sometimes I come across something so good it needs to be shared (all social media-like).
Is your small business “all in” with social media?
With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity” of it all. I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me: