Social Media for Local
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The Twitter social networking and micro-blogging service was launched only two years ago, but it’s rocketing up in usage numbers quickly, and it seems likely to turn red-hot. Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon. Here are a few tips on leveraging Twitter to help your locally-oriented business. As oft pointed-out among search marketers, Twitter links do not pass “link juice”—that is, they don’t transfer PageRank value from Twitter to linked-to sites.
Looking for a little extra lift for your holiday season local search rankings? Instead of relying on some elf-magic, consider making your own ranking magic through using Pinterest , a young social media site that is rising in popularity faster than Santa’s sleigh on Christmas Eve! There’s a growing buzz amongst search engine optimization (SEO) circles at the moment that Pinterest is rapidly gaining traffic and traction (see Pinterest Gaining Traction for External SEO and Pinterest: Link Building & SEO Strategies ). You can see its virtually astronomical rise on Google Trends, compared with other popular image-sharing sites: The cool thing is, the rising popularity of Pinterest is from real users who like the service and not just from marketers or spammers.
But an online marketing expert explains how you can make Facebook, Twitter, and Groupon, among others, work for your small business. flickr/ Thomas Hawk 1,147 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote If you are like most small businesses, you and your team are stretched thin.
Click Image to read why we need Geographically Targeted Group Blogs Small businesses and bloggers are missing enormous opportunities that can be easily accessed by creating geographically targeted Twitter accounts and blog content. By adding a local component to your social media accounts and blog, or creating accounts specifically to reach a location based audience, your Twitter account becomes far more valuable – for you and others. Any business that operates in a limited geographic area will want to implement these tips as will all bloggers – whether you think this applies to what you are doing or not. Read on to find out WHY your geolocation is your strongest niche .
Proper execution of a local and social media strategy is still a head scratcher for many internet marketers. The session on “Local + Social: the Future of Promotion” featuring Gregg Stewart and Benu Aggarwal at SES Chicago was a must see to answer several important questions. A Best Practices Approach with Gregg Stewart Did you know that roughly 20% of all Google searches have local intent? When you look at mobile data that number is even higher. These statistics alone should show us as marketers how important a online local strategy is for improving engagement.
The number of people visiting and using Twitter has nearly quadrupled over the past few months, and as more people sign up for the hot social networking service, it becomes more useful. Twitter is enabling everything from better customer service to easier job searches , and is being employed for some extraordinary home uses . Twitter can become infinitely more beneficial, though, if you use it to connect with people in your town.