Is Social Media Taking Over SEO? Last week, UK newspaper The Guardian was the latest to join the ‘SEO is dead’ debate in a scathing article which described SEO as “a flawed concept” which is now dying. However, this is something that we seem to have heard for many years now, the idea that SEO is dead or dying is almost as old as the discipline itself. The Guardian asserts that these days, businesses would do better to consider social media optimization, rather than SEO. The article insists that focusing on customer-centric interaction will always mean a company fares better than being found on Google. The Guardian claim that: “a recent Forrester report on how consumers found websites in 2012 shows that social media is catching up with search, accounting for 32% of discoveries“. According to Martin Macdonald, who wrote a response to the article ‘SEO is not dead, it just got a sibling’, this statement is “taken out of context and highly misleading.” Social or SEO? It still doesn’t mean that SEO is dead though.
Is Social Media Taking Over SEO? Last week, UK newspaper The Guardian was the latest to join the ‘SEO is dead’ debate in a scathing article which described SEO as “a flawed concept” which is now dying. However, this is something that we seem to have heard for many years now, the idea that SEO is dead or dying is almost as old as the discipline itself. The Guardian asserts that these days, businesses would do better to consider social media optimization, rather than SEO. The article insists that focusing on customer-centric interaction will always mean a company fares better than being found on Google.
The Guardian claim that: “a recent Forrester report on how consumers found websites in 2012 shows that social media is catching up with search, accounting for 32% of discoveries“. According to Martin Macdonald, who wrote a response to the article ‘SEO is not dead, it just got a sibling’, this statement is “taken out of context and highly misleading.” Social or SEO? It still doesn’t mean that SEO is dead though. Google+ Adds Content Recommendations For Mobile Websites. Website owners with a Google+ page will soon be able to add content recommendations to the user experience on their mobile websites. Google just announced the new feature today, which blends both Google+ activity (such as +1s and shares) and search authorship to determine the best related content to show to users as they browse mobile website content.
Readers will see recommendations whether they’re signed in to a Google account or not. If they are signed in, though, they’ll see more personalized recommendations that involve content that was +1′s or shared by their people in their Google+ circles. The feature works for iOS and Android, for the Android browser, Chrome and Safari. There’s a video on that Google blog post that shows best how it works, but that video is inexplicably not on YouTube and doesn’t appear to be easily embeddable. (Weird. You can see it in action now by reading any Forbes.com article on your mobile device; and here’s a screenshot showing the recommendation in action: How Social Media is Changing the SEO Industry. It is painfully cliché to talk about “the rise of social” and “the power of social media.” That happened a long time ago. Now it’s settled, and we can make some real progress. The power of social lives on beyond its ubiquity, and wields a transformative impact on SEO.
Please understand that I’m not going to propagate any myths about how to increase your rankings via social media. Nor am I going to propose that SEO-is-dead-so-long-live-social. Instead, I’ll attempt to demonstrate how social is infringing upon the traditional realm of SEO as a major factor in how people find information, convert, and interact with the Internet. The argument over the correlation of social likes and search rankings is moot. First, social likes are important. Bloggers and pundits love to discuss the search ranking value of an active social presence. There’s little value in debating such claims. Social Factors That Impact SEO Keep in mind that SEO is alive and well. 1. See the circled icon? 2. 3. 4. 5.
SEOcial – The New OLD SEO for 2013. PURE vanilla extract, beans, paste, sugar, WHOLESALE PRICES. Buy bulk. Get SEOcial! Not just social media. Not just SEO. / Great SEO infographic demonstrating need for SEOcial. The Death Of SEO: The Rise of Social, PR, And Real Content. 6 Tools to Find Online Influencers in Your Vertical. When it comes to expanding the reach of your business, brand, or website, one of your goals should be finding influencers in your industry.
Even just a tweet from a well-known name in your industry could be the difference between getting one hundred visits to your website in a day vs. one thousand. The best… When it comes to expanding the reach of your business, brand, or website, one of your goals should be finding influencers in your industry. Even just a tweet from a well-known name in your industry could be the difference between getting one hundred visits to your website in a day vs. one thousand. The key to this is finding influencers in the right verticals so that any mentions you get from them will reach your target audience. FollowerWonk Followerwonk is one of our favorite tools for finding Twitter users with a specific keyword in their bio. The best part is you can sort users by the number of followers they have. Twitter Elite Twellow Klout Topics So how do you find topic pages?