How Authorship (and Google+) Will Change Linkbuilding. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google's relationship with links has changed over the last 15 years - it started out as a love affair but nowadays the Facebook status would probably read: "It's Complicated". I think Google are beginning to suffer from trust issues, brought about by well over a decade of the SEO community manipulating the link graph. In this post I'm going to lay out how I think Authorship, and Google+ are one of the ways that Google are trying to remedy this situation. I'll move on to what that means we should be thinking about doing differently in the future, and am sharing a free link-building tool you can all try out to experiment with these ideas. To start I want to quickly look at a brief history of Google's view of links.
Are links less important than they were? Back in the early days Google treated all links as being equal. Are social signals the answer? Wrap Up. Using Twitter for Link Relationships - Whiteboard Friday. Taking your blog from zero to high traffic in no time at all. How to Optimize 7 Popular Social Media Profiles for SEO. One internet marketing platform for inbound traffic. Facebook and Twitter Shares Closely Linked With High Google Search Rankings Says New Research From Searchmetrics. How To Use Pinterest For Local SEO. Looking for a little extra lift for your holiday season local search rankings? Instead of relying on some elf-magic, consider making your own ranking magic through using Pinterest, a young social media site that is rising in popularity faster than Santa’s sleigh on Christmas Eve!
There’s a growing buzz amongst search engine optimization (SEO) circles at the moment that Pinterest is rapidly gaining traffic and traction (see Pinterest Gaining Traction for External SEO and Pinterest: Link Building & SEO Strategies). You can see its virtually astronomical rise on Google Trends, compared with other popular image-sharing sites: The cool thing is, the rising popularity of Pinterest is from real users who like the service and not just from marketers or spammers. I’m seeing many everyday users requesting invites (the service is still in beta), perhaps drawn to it by its attractive user interface coupled with social media features. Related Articles: Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience.
Yes, You Really Can Build Links With Twitter - Whiteboard Friday. Since Rand discussed a scammy link building tactics last week, he decided to tackle a good method that anyone can do. This week Rand has 8 tips on how you can build links using Twitter, yes Twitter! Rand discusses what methods he sees generating links and how you can use them. We'd also love to hear how you are using Twitter to generate links and what you see the future of linking building on Twitter will be.
Howdy SEOmoz fans! Welcome to another edition of Whiteboard Friday. This week I am super excited. Develop a Social Media Strategy in 7 Steps | Conferences and Events. SEO Software System | Tasks & Recommendation Tracking. InShare0 Time & Activity Tracking gShift enables you to associate time tracking to an activity. Activities are organized by Activity Type. Assign the activity to a user including a description, set the due date and priority status; the user can enter the completion date when finished.
Time & Activity Reporting The details of each completed activity can be displayed in the SEO Report, including description and time to complete. Contact sales or learn more about our pricing. The New SEO Process (Quit Being Kanye) The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix.
In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix. Let’s discuss a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound. Disclaimer: Kanye West is awesome, but you understand how he is perfect to illustrate these points. Problems with the Old Process.