Technical Site Audit Checklist. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
We all want to deliver actionable site audits, but doing the research can be a bit overwhelming if you don’t have a process in place to systematically go through a site. I have created a site audit checklist that will walk you through how to do a site audit. This will work for most sites - in many cases you will need to customize the checklist a bit as some aspects won't be relevant or are unable to be changed. Make sure to look at really important pages (high priority landing pages, pages with a lot of links, pages flagged by crawl tools, or pages that the client has specifically asked for help with) in addition to the template pages. At the end of your audit, don’t write a document that says what’s wrong with the website. Quick Overview Check indexed pages Search for the brand and branded terms Check Google’s cache for key pages Is the content showing up? A Step by Step 15 Minute SEO Audit (A Sample from SEO Secrets)
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
About seven months ago, I was asked by Wiley Publishing if I wanted to write a book about advanced SEO. Assuming they had accidentally contacted the wrong person, (You know Rand is spelled with an 'R' right?) I eventually accepted and found out they had indeed wanted me. Shortly after, I wrote a blog post asking what all of you would like to read. I got a lot of great feedback and heard loud and clear that people wanted clearly defined processes with detailed explanations of the reasoning behind every action. The following is one section of one chapter of my book.
Chapter 4: Finding SEO Problems Sections: 15 Minute SEO Audit 10 Minute Brand Reputation Audit (Not included in this blog post) Identifying Search Engine Penalties (Not included in this blog post) 15 Minute SEO Audit The basics of SEO problem identification can be done in about 15 minutes. Homepage. How to Perform the World's Greatest SEO Audit. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Now that tax season is over, it's once again safe to say my favorite A-word... audit! That's right. My name is Steve, and I'm an SEO audit junkie. Like any good junkie, I've read every audit-related article; I've written thousands of lines of audit-related code, and I've performed audits for friends, clients, and pretty much everyone else I know with a website. All of this research and experience has helped me create an insanely thorough SEO audit process.
This is designed to be a comprehensive guide for performing a technical SEO audit. SEO Audit Preparation When performing an audit, most people want to dive right into the analysis. A thorough audit requires at least a little planning to ensure nothing slips through the cracks. Craziest Audit Checklist on the Internet. Craziest Audit Checklist on the Internet Update: Okay, it’s not an update per se, but I didn’t want this tip to get lost at the bottom of the post.
If you want to be alerted when I add new items to the tools doc or audit checklist, just go to Tools > Notification Rules. You can choose to be notified when any changes are made or choose particular tabs. For anyone who’s done a site of any kind — technical, architecture, SEO, PPC — you know audits can be intimidating, time-consuming, and chaotic. Basically, the things migraines are made of. I presented on this topic at Search Love Boston. Audit Checklist and Tools Doc Central to my presentation was a audit checklist Google Doc with roughly 300 checkpoints (and growing).
I cover how to use it in the slide deck, so I won’t repeat myself here. However, I do want to touch on presentation of audits, which I didn’t have time to touch on in my presentation. 45 minutes goes by faster than you’d think. Audit Presentation Tips 1. 2. 3. 4. 5. 6.