Top 10 QR code campaigns of Q2 - Mobile Marketer - Software and technology. By Rimma Kats July 9, 2012 Coca-Cola taps QR codes to drive consumer engagement Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts. Ultimately, Coca-Cola, Toys R Us and Walmart have proven that mobile bar codes are not only beneficial, but also crucial in driving consumer engagement. Over the past few years there has been a love/hate relationship with QR codes. Nowadays, the campaigns have gotten more sophisticated and companies are constantly placing mobile bar codes on billboards, bus shelters and products. Here are the top 10 QR code campaigns of the second quarter, in alphabetical order. Boston MarketBoston Market tapped QR codes to drive new and existing customers to its locations.
To add an incentive to get consumers to scan the mobile bar codes, the restaurant chain offered prizes. The QR codes were part of a bigger initiative for Boston Market’s “The Unofficial Sponsor of Summer” campaign. 9 Unique Ways to Generate Leads With QR Codes. This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer.
In addition, Jamie is the co-author of the book Go Mobile, written with Jeanne Hopkins, VP of marketing @HubSpot. He is a regular guest on CNN and HLN on the topic of digital marketing and is a popular mobile marketing speaker at events and corporations around the globe. If you’re like a lot of people, you may be wondering how to use mobile marketing to generate leads for your business. For HubSpot users, the good news is that you have a head start -- the HubSpot platform automatically creates a mobile version of your site for you. But what should you do next? In doing research for our new book Go Mobile, Jeanne Hopkins and I took a deep dive into the most important mobile tools for small- to mid-sized businesses. Out of those listed above, QR codes are one of the easiest to get started with. How to Create Your Own QR Code Promotion How to Put QR Codes to Work for Your Business. Use QR Codes so You Don't Get Thrown Away After Tradeshows.
If you've attended a tradeshow, you've probably left with a bag packed full of promotional products, business cards, and sales collateral. We all have the best intentions when we add something to our swag bags, but the reality of our busy lives sets in the second we walk out of the tradeshow and get into our cars. Materials collected at a tradeshow often get thrown out immediately or discarded after sitting in a corner of our office for months. If your company uses tradeshows as a marketing tactic, QR (quick response) codes can help you avoid the inevitable doom of the tradeshow-bag black hole. QR codes are the square-shaped, (usually) black-and-white barcodes that we've all seen popping up on billboards, in magazines, and in commercials.
When a QR code is scanned by a smartphone, it typically opens an informational Web page or video. QR codes are catching on quickly in the US now that more than 35% of American adults own smartphones. 1. 2. 3. ComScore: Mobile QR Code Use on the Rise. Earlier this month, comScore released an study about the growing use of mobile QR and bar code scanning by consumers. The June 2011 study found that 14 million mobile users in the U.S., or 6.2% of the total mobile audience, have scanned a QR or bar code on their mobile device.
The study also showed that those using the technology are more like to be male (60.5% of total), between the ages of 18-34 (53.4%), and have a household income of $100,000 or above (36.1%). If you aren’t familiar with QR code technology, it has to do with a matrix barcode, readable through QR scanners and mobile phones, encoded with data. The barcode can include text, URL, or other data that provides the device for consumers – to find a specific website for information, to provide a discount coupon or to download a file via their mobile phone. Our industry has already been looking at applications for QR technology. Be Sociable, Share! QRMobilize. QR Code Generator - create QR Codes online [business card, t-shirt, mug, 2D barcode, generate QR-Code] - goQR.me.