Pricing SEO

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Small Business SEO: Costs, Expectations & Realities. Janet Meiners wrote a good article Monday on Small Biz Trends: Practices of Top SEO Companies for Small Businesses.

Small Business SEO: Costs, Expectations & Realities

It’s designed to help small business owners understand the basic/minimum services that an SEO company/consultant should be providing. But what about the cost of small business SEO? What should a small business expect to pay when hiring an SEO consultant? In the comments on that Small Biz Trends article, a man named Jeff says this about the cost of SEO services: “…many companies that offer SEO services charge an arm and a leg, usually monthly (anywhere from $300-$1000/monthly) and many don’t provide any kind of guarantee on results.”

SBSM Mailbag: How Best to Charge Small Businesses for SEO Services? Kris recently sent in a good question about providing SEO services for small businesses; more specifically, about the business model and billing: I usually work on a monthly retainer-syle basis with no contract.

SBSM Mailbag: How Best to Charge Small Businesses for SEO Services?

I sometimes feel apprehensive about this because I feel that huge value is delivered in the plan and strategy that is done at the beginning in the analysis/research phase. Execution of the plan often does not require as much knowlege or skill but is where I make back the investment in my skills (education, reading SEO blogs at 2am on Saturday night, etc.). Do I make prospective clients sign a contract?

Many SMBs are apprehensive about contracts for SEO and long-term commitments. Infographic: How Much Does SEO Cost? How much does SEO cost?

Infographic: How Much Does SEO Cost?

How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. SEO Pricing (Problems) Explained! “Why can’t you just give me a straight answer?”

SEO Pricing (Problems) Explained!

Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!” SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models. Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures.

SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models

I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data - there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information.