AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know. Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format by around June.
This affects all PPC advertisers. Here’s what you need to know about upgrading to enhanced campaigns. Mobile PPC Gets Easier – But With Some Loss of Control Enhanced campaigns are a bid on Google’s part to increase adoption of mobile advertising. I estimate that currently less than 5 percent of SMBs are leveraging a mobile ad strategy. With enhanced campaigns, advertising on mobile becomes as simple as checking a box. However, there’s usually a tradeoff between ease of use and control. For example, with enhanced campaigns, you can create desktop-only campaigns, but you can’t create mobile-only campaigns. How to Set Your Mobile Bid Adjustment Factor Mobile CPCs Will Go Up Mobile Reporting Fees Are Going Away.
AdWords Editor Update Brings Upgraded Sitelink Management And More. Google Enhanced Campaigns Are Here: What You Need To Know Now. If you haven’t done it, Google will do it for you. Beginning today, many AdWords “legacy” campaigns will be “enhanced” and in the near future, all will be. Many expected to wake up to an exclusively enhanced world this morning. But, the big switch-flip at midnight didn’t happen. Google has said it will still take several weeks to complete the transition. In the meantime, you can even still create legacy campaigns — targeting tablets only, no less. But, that’s an exercise in futility. Now that we are here on the cusp of the completed migration, it’s time to learn from one another and establish some new best practices — and workarounds — for PPC in an enhanced campaign world. To get this new chapter kicked off, below is a roundup of articles on the new features and optimization strategies for enhanced campaigns.
New Features Of Enhanced Campaigns You May Have Missed AdWords Enhanced Campaigns: New Bidding Tools Announced Enhanced Campaigns: Offer Extensions & Location Targeting Explained. Best Practices For Google Enhanced PPC Campaigns. If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If you are curious about how Google envisions the transition process, the company has described the plan on the official AdWords blog.
“Enhanced” is Google-speak for the new PPC system that is designed to simplify ad management and help advertisers reach customers in a multi-device, always-on, location-changing world. Officially launched in February 2013, Google’s enhanced campaign program has been described as one of the biggest changes in paid advertising since AdWords began (though adding the display network was probably bigger).
According to Google, the new enhanced campaign features will bring a number of useful additions to advertiser accounts, including: Multi-Device Marketing. What happened? Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic. Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic listings?”
This time, Google’s research focuses specifically on the impact of mobile search ads on mobile organic traffic. The study found that, on average, mobile ads provide an 88 percent lift in mobile search clicks — 88 percent of users that clicked on your mobile ad would not have clicked on your organic listing if your ads had been paused. In other words, mobile PPC ads don’t cannibalize your mobile organic traffic. This finding is nearly identical to the original 2011 study that looked at all search traffic and found search ads offered an 89 percent lift in clicks. Google conducted the Mobile Incremental Ad Clicks (IAC) study for a year — from March 2012 to April 2013 — looking at 327 U.S. Mobile. Google To Force You To Go Mobile With Enhanced Campaigns. Enhanced Campaigns? Love Em Or Loathe Em, Kiss Your Sweet $$ Goodbye.
There’s been a lot of chatter and angst amongst marketers since February, when big G announced the Enhanced Campaign Rollout. What’s the bottom line here, the ONE thing marketers need to know about Enhanced Campaigns? Regardless of your personal experience migrating to Enhanced Campaigns, Google’s stock is going up and you’re paying for it. Effectually, Google raised the price of mobile CPCs and forced desktop and tablet spend if you even want to buy mobile ads.
Cheap mobile-only campaigns are thing of the past. This post curates news, a whole slew of blog posts, and is a comprehensive resource citing Google’s corporate financials, projections, opinions, case studies, best practices, and industry data. We’ve divided these resources up into the following categories: Google’s Stock Is Going Up Barron’s reported that “J.P. (The yellow line indicates when Google announced Enhanced Campaigns.) Enhanced Campaigns: The Cons A Word About Rising CPCs… Get Your Wallet Out For Mobile Ads. 5 Kickin’ New Google AdWords Features to Try. A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. Consider these five new features that will have advertisers and PPC managers excited about the progress. 1. Upgraded Sitelinks With the launch of the enhanced campaigns in AdWords, we're also seeing upgraded sitelinks.
In the past, a set of sitelinks were created at the campaign level. Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like directions or local specials. 2. We reported on the recent announcement of the keyword planner in April and are really looking forward to this new feature. The functionality is very similar, but improved. Also available is a feature to multiply keyword lists to get estimates. I can see a great application of this being to easily add geo or purchase modifiers to a campaign. 3. Google's new Display Planner has the look and feel of AdWords with additional data and estimates of the Google Ad Planner. 4. 5. Goodbye Enhanced Campaigns, Hello Bing Ads. Once July 23rd rolls around, I hope we can all agree to stop referring to ”enhanced campaigns” as such and get back to simply calling them “campaigns.” It was a great message spin on Google’s part to select this antonymic adjective to describe campaigns which offer fewer targeting options and higher CPCs — but, as marketers come to see the change for what it truly is, I believe the time has come to retire that modifier.
I suspect that few people actually believed the “enhanced” bit, and fewer still do now that enhanced campaign cost performance data are emerging. To continue to associate the word “enhanced” with the new campaign structure will only lead to more cynicism and mistrust of Google within its advertising base. It’s a shame, really, because Google is an amazing company that has done (and continues to do) amazing things for its advertising platform. Search Marketers are going wild over Microsoft’s Bing Ads. Is Microsoft Winning New Hearts And Minds? Most significantly, Dr. 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page. Fortunately, all of these pages were designed by our customers – who are awesome – and they consented to have me analyze them.
(Original image source) It’s that time again, where we showcase and critique some awesome landing page examples to inspire your next designs. Last time we looked at 35 Beautiful Landing Page Design Examples. Today we’re focusing solely on lead generation landing pages, so if you are in the business of list building, you should be able to learn a lot from these ones. And thanks again to our customers who built the pages and agreed to let us show them off. 10 Tips for Lead Gen Conversion: At the end of the post, I’ll be doing a recap of what we’ve learned over the course of these critiques so you have a starting place for your next page. 1.
What I like Nicely encapsulated form: The first thing you see on this page is the form – it’s beautifully positioned and designed for clarity using the rule of encapsulation. Things I’d change or test Nothing! 2. Site*: monetate.com. Google AdWords Image Extensions: Add Images to Your AdWords Ads. Google has revealed a new venture into ad extensions. Ladies and gentlemen, I present to you image extensions. If a picture is worth a thousand words, then AdWords users have certainly got a lot more room to create compelling text ads now. In Google’s announcement post, they talk about how this extension will be great to show off things like car models, jeans and even different shades of eye shadow. There is a lot more that we could use this extension for. Service-based companies will be able to highlight their work, and, as in the above example, hotels will be able to showcase their facilities. We may even see some companies using their logos – it would be very interesting to see the results of this in comparison to other methods of image ads.
But the image extensions could be great for non–e-commerce companies. See No Evil – The Upside of Image Extensions Potential Disadvantages of Image Extensions The worst problem that I can foresee is for position 2 and 3. The Low Down. Google AdWords Image Extensions: Add Images to Your AdWords Ads. October | 2009 | Idea Chamber. Earlier this year, I had the opportunity to help a consulting client with their demand generation strategy. The client is a boutique retailer of high end women’s clothing. They sell through a chain of retail locations. Because the clothes are made to order, the business works by appointment only. If you need a dress, you make an appointment for a consultation at the closest retail location. A consultant would understand your needs, and recommend dresses from one of a few select designers such as Vera Wang.
To meet the objectives of awareness and demand generation, we crafted a cross-channel campaign using a combination of Google Adwords, social media marketing (through a combination of Yelp, Twitter, LinkedIn and Facebook) and good-old fashioned SEO. In what follows, I have summarized nine things I learned from the experience about Adwords in the context of a cross-channel campaign. 1) Your Adwords strategy has to map to your customer’s buying process and your own business model.
Getting The Most Out Of Google's Contextual Targeting Tool. Google has a free tool that I consider to be a Swiss army knife of free keyword tools. Few people even know this free tool exists. Many of those who know about it have never really played with all of its features. Maybe it’s the name of the tool: Contextual Targeting Tool. I have to admit, the name fits what the tool was originally built for, but it really doesn’t give you any clues as to how powerful this tool really is.
A little over a year ago, Google officially announced The Contextual Targeting Tool. How to leverage Google’s brain to build themed keyword AdGroups.The speed, efficiency and scale that the tool offers for building out Google Display Network campaigns and AdGroups.How to get two AdGroups for the time and work it takes to build out one using the predicted placement feature.How to find additional keywords and negatives for paid search campaigns.
Google Knows Google One of the challenges with building a Google Display Network campaign is theming each AdGroup. PPC packages | PPC Company | PPC packages US | PPC plans. Our PPC packages are tailored to meet the varying needs of small businesses and large corporations. With 3 PPC plans and PPC pricing starting from USD 300 per month, we offer you the flexibility to choose the best fit for your budget and website. What's more, we are a Google Adwords Certified Partner and have a long history of successful PPC results. With years of experience in ppc campaign management, our PPC experts ensure the lowest cost per click for you. If you're not sure which PPC package to select, please email us at sales@performanceplusseo.com or request a quote.
We'll do a FREE PPC Audit and suggest the ppc package that's best suited for you. PPC Management Pricing | What is a fair PPC Price? Why Employ WebpageFX for Professional PPC Management Services? By drawing on the expert knowledge and skill of the PPC management team at WebpageFX to manage your PPC accounts and the campaigns within, you have Google AdWords Certified Individuals and Microsoft Advertising Professionals working on your side. As such, our team of PPC managers is more than qualified to manage your PPC account as we are continually staying up to date with changes within these ad platforms and current best practices and tailoring your campaigns accordingly.
Each of our Internet marketers possesses the knowledge and experience necessary to increase your ROI by maximizing your overall PPC budget and ad spend by optimizing your AdWords and adCenter campaigns so you receive the most relevant and quality clicks possible. Neglecting the data available at your fingertips that could be providing you with key insights on how to continually improve upon what you've done is to your detriment. Details ▸ 3 Strategies for Organizing Your Match Types.
My latest Search Engine Land Column is now out that takes a look at the ways you can organize accounts by match types. When you have two or more keywords that can be triggered in your AdWords account from a search query, Google tries to show the most restrictive option. The constraints go beyond just match type to include geography, time of day, etc. However, Google does not always show exact match over phrase match and phrase match over broad match. They also look at ad rank (max CPC x Quality Score).
If you have an exact match term bid at $0.25 and the broad match bid at $1, Google will generally show the broad match term. As an advertiser, you will find that your exact match converts higher than your phrase or broad match. There are several ways your can organize your match types within your paid search account. For each of these scenarios, we will assume you are using multiple match types for the same keyword. Adding Multiple Match Types to the Same Ad Group Conclusion. How One Online Food Retailer Increased E-commerce Sales By 70% In Key Regions. LaTienda is an award-winning, family-owned business supporting artisanal firms in Spain.
The firm works with small family-run businesses, many of which are dedicated to centuries-old food-making traditions. With warehouses in Williamsburg, Virginia and Alicante, Spain, the company ships hundreds of thousands of orders throughout the United States, Canada and Europe. LaTienda’s brand equity is built on its fundamental commitment to the customer experience.
They guarantee a positive experience for its customers – quality products delivered in excellent condition, or they will replace or refund the purchase. Overall, they had been seeing great success with their online orders, though they wanted to continue looking for opportunities to grow sales. To assist with this, they worked with WebStrategies, located nearby in Virginia. They knew that a key product category in particular required more expensive shipping methods if it was too far from LaTienda’s Virginia warehouse. Using Social Ad Metrics & Messaging To Shape Your Local Content Strategy. Enter the Cookie: How RFSA Will Affect SEM. How to get started with Google AdWords Call Extensions. Is SEO bounded by the PPC paradox ? Static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/pubs/archive/37161. Resource Center | Bizo.
Local Remarketing - 6 Remarketing Strategies for Local Businesses. Facebook Rolls out Sponsored Results Search Ads. Study: YP Delivers "Better Value" Than Google AdWords. Cdn.oreilly.com/adwords.pdf. Twitter for Business. New PPC Extensions and Why You Care. Google Analytics in Depth: Goals and Funnels. Search Engine Marketing - Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic] Free Wordpress Plugin for Phone Call Tracking. SEO & PPC: The Facts on Integration, Cannibalism & Synergism | Bright Oak Blog. Study: Clicks On Google Ads Are Nearly Double Organic Clicks For Commercial Searches.
Google’s New Match Type Now Live – Modified Broad Match. 3 Common PPC Ad Copy Flops. How to Track Sales from Your PPC Campaigns. 10 PPC Ad Copy Tips. How to Create Pay Per Click (PPC) Ad Campaigns for a Local Business. Limousine :: All online keywords. AdWords Conversion Tracking for Ad Extensions Nina Hale Search.