Why Fast-Loading Websites Matter. Josh Bledsoe | February 25, 2014 | 2 Comments | inShare48 Most websites, especially mobile sites, take too long to load and it's hurting your brand. Consider these tips to optimize your page load times. Performance digital marketing starts with a website that performs. For most websites, especially mobile sites, the most critical problem is that your website takes too long to load and it's hurting your brand. Most Internet users expect a Web page to load in less than two seconds (40 percent abandon sites that take more than three), yet most websites don’t even come close to hitting that mark.
The Conundrum Web design and Web user expectations are working against each other. The Answer Your most important task in digital marketing this year, unless you have mobile and desktop sites loading in less than two seconds, is to optimize your page load times for both mobile and desktop. Conclusion.
Yelp: 59 Percent Of Searches Now Mobile. Earlier this afternoon, Yelp announced its second quarter earnings. Net quarterly revenue was $55 million, which represents 69 percent growth over last year. The company also announced a smaller loss than a year ago: $878,000 vs. $2.0 million. Yelp said that it now had 42.5 million reviews across its properties. The following are some of the additional metrics released by the company today with its Q2 earnings: Total average monthly uniques: 108 million (38 percent growth)Active business accounts: 51,400 (62 percent growth)Revenue for the first half: $101.2 million (68 percent higher than 2012)40 percent of local ads are now shown via mobile59 percent of search queries are mobile Yelp also said it was making good progress in the integration of one-time competitor Qype, acquired in the third quarter last year.
Yelp’s guidance for Q3 was $58 million to $59 million. Related Topics: Channel: Industry | Top News | Yelp. 5 Reasons Responsive Mobile Websites Are Bad for Small Businesses. Responsive web design is hot. The amount of noise around responsive website design is deafening. When you first see a demo, it’s a beautiful thing. A website that automatically refactors based on the form factor of the browser.
Heck, this LocalVox.com website is built on a responsive template. One site for mobile, web, tablet, TV, etc. The promise is indeed promising. Different Form Factors, Contexts and Usage But often a separate mobile site for phones and phablets makes more sense for a local business. Tablets are pretty much the same as laptops and desktops. So with that in mind, here are… 5 Reasons Why Responsive Mobile Websites are the Wrong Choice for Local Businesses Reason #1: A Mobile Phone Site is Not That Hard There I said it.
I don’t see anyone offering to redesign your full website for free. Even though your website may be rough, you can solve your mobile optimized site need right now. So why wait? Simple home page, great branding, immediate links to call and get directions. Chart/table from: More Than One-Quarter of Organic Search Visits Came From Mobile Devices in Q2. Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing Over the past couple of years there has been a growing body of research demonstrating a shift in marketing spending from traditional to digital media (examples here and here). But new signs are emerging suggesting that the pace of that shift is slowing: Duke University’s most recent CMO Survey found pessimism around future traditional ad spend […] Read more » Streaming and Cord-Cutting: Is There A Link?
Conventional wisdom would have it that consumers who stream video are more likely to cancel their pay-TV services. Read more » Digital Estimated to Capture Almost Half of US Adults’ Daily Media Time Source: eMarketer Notes: The eMarketer estimate sees digital media occupying 47.1% of US adults’ daily media time this year, on par with the combination of TV (36.5%) and radio (10.9%). Read more » Facebook Q1 Mobile Ad Spend and KPIs, by Unit Type Read more » US Newspaper Revenue Trends in 2013. Infographic: Why Your Restaurant Needs a Mobile Website | Restaurant Marketing Blog. A 2012 study found that 95% of restaurants don’t have a mobile website. Since then, Google and other search engines have announced that they’ll prioritize mobile-friendly websites in search results for searches that happen on mobile phones. This means that now, more than ever, it’s important to make sure your restaurant’s website is mobile-friendly. It’ll help diners searching for your specific restaurant on their mobile phones find your restaurant more easily.
It’ll also help you reach new diners searching for more generic terms, simply because your competition hasn’t setup a mobile-friendly website yet. Of course, if you don’t have a mobile website yet, SeatMe can help. In addition to providing you with a free mobile restaurant website, SeatMe makes it easy to use that website to accept online restaurant reservations on the go. Marketers Keep Up with Divergent Behavior on Smartphones and Tablets. Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming clearer.
According to a new eMarketer report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category. Increasingly, advertising and commerce solutions will need to respond to not just different screen sizes, but also different screen uses. Distinctions in use between the smartphone, tablet and “phablet” are driven in part by form factor.
Overall, more US consumers shop on their smartphones than on their tablets—102 million vs. 94 million in 2013, according to April estimates from eMarketer. Tablets are already taking a fast-rising share of ad requests. The full report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” also answers these key questions: Explosion Tracking Mobile Marketing. 72% of Consumers Want Mobile-Friendly Sites: Google Research. Websites that aren’t mobile-friendly annoy users and that’s bad business. Consumers are doing more on mobile devices, including shopping and product research; when they do, users look for content to meet their on-the-go needs. A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device.
Almost three-quarters of respondents said they are more likely to revisit a mobile-friendly site. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79 percent saying they will go back to search and try to find another site to meet their needs. Consumers are more likely to buy online when the site meets their mobile needs. Worse still, many fans of the brand are disappointed in the company itself if the mobile experience doesn’t meet their expectations. Now Google Wants To Kill The Mobile Web (Good Riddance) Google Research: No Mobile Site = Lost Customers.
It's Time To Optimize Your Links For Mobile. In case you haven’t noticed, some sites look fairly horrific on mobile devices. Everything is all jumbled up and that link you really want to click is almost impossible to get to. If you’re the link builder who begged and begged (and maybe even paid) to get that link, you’ve now lost a potential mobile conversion. Maybe the user will try again on a non-mobile device; maybe not though. You can optimize your current site for mobile or you can build a separate mobile site, as I imagine you all know.
That’s not news. This is basic stuff in my opinion, but it is something that isn’t always focused on, and that tends to be the case with a lot of basic bits, right? All you have to do is make sure the site you’re getting a link from (as well as your own internal links) are optimized, even to just the bare minimum, for mobile use. Mobile optimization is particularly important for local search marketing. What if some of the local shops had nice sites online with clickable links for parts searches?
16 Differences Between Google Mobile & Desktop Search Results In 2012. Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results. Did you even know that Google mobile search results (whether tablet, feature phone or smartphone) can be different from desktop results? In May of last year, I shared 14 ways they’re different. This year some differences have disappeared and others have taken their place, but in all, there are at least 16 known differences between Google smartphone results and Google desktop results as of this writing.
Google announces separate changes for mobile and desktop in their search quality updates, so the fact that there are some differences between mobile and desktop results that marketers should be aware of shouldn’t be too controversial by now. Yet, I know this is a counterintuitive and even an unpopular notion in SEO at the moment. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Touch Mobile & Tablet HTML5 Template. Touch Mobile & Tablet is an HTML5 and CSS3 template built for mobile and tablet devices.
It is a fluid design that will adjust to screen size and orientation of the device and is suitable for business and personal sites. The template has been built to feel like a native app with slide transitions between pages. It has a large number of HTML files that can all be easily customized to fit your needs and includes four different color schemes. Simple, clean, no clutter & fluff extras, professional, easy to use + an actual working contact php mail file with form validation. Neat sliding transitions and the dev is GREAT at supporting his product. Love this mobile template. Main Features: Support for all major smartphones and tabletsOver 20 customizable HTML files per themeFully functional AJAX + PHP contact form and blog comment form with validationFull screen swipe gallery for viewing photos4 Color SchemesSeparate personal and business pages View Video Demonstration.
25 Free and Premium Mobile Website Templates and Layouts. At present smartphone has been considered as one of the main trusted platforms for web related works. People love to do their web related jobs on their smartphones while they are not in front of their PCs. Since the latest smartphones give them the freedom of browsing internet at anytime, anywhere, people like to enjoy this service to the fullest. That is why most of the website owners also try to have the mobile version of their sites. The reason behind this is obvious and can easily be understood; they want to capture and utilize the huge market of their potential customers through this service who spend more time with mobile phones than with laptops and PCs. These templates are able to make any web site visible through mobile phones as well as in PCs.
These pre-designed free mobile website templates are perfect for several niches. These templates and layouts are amazing in designs and have some great features. Free Mobile Website Templates and Layouts Dossier Mobi Stickers Gringo mobi. Mee Templates - Blue Agency. Services.google.com/fh/files/blogs/our_mobile_planet_us_en.pdf.