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xAd: 9 out of 10 of Our National Advertisers Are ‘Conquesting’ 13 SMS Text Messaging Services for Marketing in the Mobile Age. Ninety nine percent of the time statistics can drive you to heavy drinking. In researching this post on SMS or Text Message Marketing, I wanted to find out how many people use text messaging, how quickly they are read, and are business owners using it as a way to reach customers. More than any other topic that I’ve written about recently, the data is all over the place: Text Messages have a 98 percent read rateText Messages have a 100 percent open rateTexts are typically read within 15 minutes of being receivedMobile phones have reached 100 percent penetration in the United States Let’s go with something more trustworthy: Do you know very many adults without a mobile phone? How about business owners without one? Have you had a customer without a cell phone?

Text message marketing is a permission-based approach to sharing short updates or specials with your customers. Fanminder is a great service that I’ve reviewed before and think has a lot to offer. Some Bonuses: Go SMS Android App. Mobile Marketing Solutions for Small Businesses and Big Audiences. MobiQpons: Hyperlocal Mobile Coupons for iPhones. This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: MobiQpons Quick Pitch: MobiQpons delivers location based shopping coupons nationwide while enabling businesses to easily reach their target customers with significant cost savings. Genius Idea: We're really stoked about Coupious' approach to providing mobile location-aware coupons. In the fact, the only issue we saw was that it was only available to a small group of beta testers in Indiana.

Just like with Coupious, MobiQpon users can whip out their phone, launch the application, and get served with a list of nearby discounts for stores, restaurants, and services. MobiQpon also provides a convenient way for deal seekers to search for coupons outside their immediate vicinity. Sponsored by Microsoft BizSpark.

Small-Business Guide - A Small-Business Guide to Text-Message Marketing. Package Options | CloseBy Text Marketing | CloseBy Text Marketing.