Sideqik. Well what is Marketing? The definition can be very complex, but in its most simplest manner, marketing is the process a company or a person undergoes in order to communicate the value of a product for the purpose of selling. If done correctly, it doesn’t matter what the product is, you will prove why it is worth your target’s time, service or money. In order to be able to communicate your product’s value clearly, you must plan your marketing strategy in advance as best as you can before implementing it (Tweet this Tip).
To do so, one of the key elements of marketing is selecting your target audience wisely and understanding their consumer behavior as thoroughly as possible. The tricky part of marketing is creating a consumer demand. Before your product existed everyone was fine without it therefore you must develop a strategic marketing approach (Tweet this Tip) based on your product and how your target audience might need your product. Would you like to be more informed than your boss? The Competition Paradox. Two shoe salesmen from Victorian England travel to the colonies to assess the business opportunity for shoes. The first dispatches his analysis back to headquarters: “This is a terrible market – no one wears shoes!” While the second counters: “This is an excellent market – no one wears shoes!” This simple parable offers two valid yet opposing perspectives on competition.
On one hand, the market’s needs appear to be met, with people seemingly content to go about their day shoeless. On the other, the market is ripe for both the introduction of and education about the wondrous innovation of foot protection and support. My business is ketchup. Ketchup that was strikingly “different” or “premium” was not widely available when Sir Kensington’s entered the market in 2010. Perspective I: “It’s Brilliant Because Nobody Wears Shoes Yet” The opportunity we saw in gourmet ketchup was intrinsic to the US market’s homogenous structure. Further reading: David Brooks: The Creative Monopoly. Monday Memos – Google Tips and Tools For Marketing. 12 Flares Twitter 0 Facebook 7 Google+ 0 LinkedIn 5 inShare5 Pin It Share 0 12 Flares × “Google Tools That Will Rock Your Marketing” Monday Memos is a short list of the best finds across the internet to start your week off right.
Today I have some resources to help you maximize your digital marketing with four great Google tools. Here’s links with tips and tricks to kick start your Monday. 1) Would you like to know the latest trends for Google search terms? Then you should try Google Trends, which is completely free. 2) Make your long URL links shorter and easier to share with Google URL Shortener. 3) Want more details about what search engine robots are finding out your website? 4) Find out whether author and publisher markup is verified on a webpage with the Structured Data Testing Tool, which is a simple tool that you can use to research microdata. Have fun with these Monday Tips and Tools. Wishing you a FAN-tastic week! Susan inShare5. Storytelling in 2013. Why You Should Steal Content. Content creation has become one of the major challenges for social media marketers and online publishers.
Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog. The question is often posed… “What shall I write that hasn’t been said before or written about? “ It stops many a creator from publishing, writing, painting or composing. Children don’t have this block. We all start somewhere. They just begin…. with no thought to whether they are original or plagiarizing. Playing the piano starts with learning the scales. An online publisher, blogger and writer has to begin. Start Stealing Your job as an artist, producer, creator and author is to shamelessly start stealing. The invention of the mass production process was a collection of copied ideas and insights that took manufacturing to new heights.
Collect and Curate The art of creativity is a mash-up and remix. Attending a conference? That is how you will lead the pack. Create with your own “Mojo” Katndmouse : Nice try #marketing: Can any... Basic Marketing Skills You May Be Forgetting. Basic Marketing Skills You May Be ForgettingInbound marketing is a growing and evolving business practice, with new strategies and best practices being created each day. Despite being a new wave, inbound marketing still requires many of the basic elements of traditional marketing.
Marketers and the businesses they work for can often forget about these basic marketing skills, decreasing their opportunity of success. These techniques and skills can be ignored by mistake, due to time or pressure, lack of training, or even plain ignorance. Compiled here are some of the easily forgotten elements to inbound marketing. Quality Writing Content is one of the biggest elements of inbound marketing. Analytics Inbound marketing stands out above traditional marketing partially because of how easily it is measured and tracked. Promoting Others Nobody likes spam. Campaign Strategy You have all of the necessary tools and training for inbound marketing, so the rest will just take care of itself right? 5 Great Examples of How to Include Calls to Action in Your Facebook Cover Photo.
Facebook keeps changing the rules. Some of us will love them, others will tear their hair out and wring their hands. There will be those who complain and scream at the moon. So what are the new rules, guidelines and policies that Facebook wants you to embrace? In essence you are now allowed to include a “call to action” for promoting that event, book or competition. The old rule of not having anymore than 20% text still applies. The previous policies that prohibited effective marketing text in the image for brands was always a nonsense. How are some brands taking advantage of these new rules and breaking what were the old Facebook cover photo guidelines? Here are 5 examples that you can use as inspiration to get people to book, buy or subscribe. 1. Mari hasn’t messed about and has leapt in and is promoting her free webinar. 2.
The new rules from Facebook allow you to promote a contest. 3. Hubspot has aalways been big on offering free ebooks that offer great value. 4. 5. What about you? 5 Content Marketing Strategies to Fill Your Editorial Calendar. Face it—it’s tough to fill the ever-ending need for content and that’s before you consider your social media plans. What’s a marketer with limited budget and resources to do to ensure that there’s always a sufficient supply of fresh, effective content to satisfy your marketing needs?
The answer is to employ a mix of the following five content marketing strategies. These strategies will enable you to extend your content marketing budget while filling your editorial calendar. The key is to create a mix of content and to integrate other people’s work in your content marketing to expand your offering. Create evergreen content. By using a combination of these five content marketing strategies, you’ll be able to maximize your content creation budget in a way that provides variety for your target audience and fills your editorial calendar with engaging information. Are you using any of these five content marketing strategies?
Happy Marketing, Heidi Cohen Related Articles.