Top 10 Google Tips for Higher Local SEO Visibility | Local Search Engine Marketing | Digital Supply Chain DistributionDigital Supply Chain Distribution. SEO.com Conducts Study About Vacationers Using Smartphones for Local Search. Local search has jumped 200 percent in the past five years and will continue to grow as the popularity of mobile devices increases, according to a recent study by Internet marketing firm SEO.com. Salt Lake City, UT (PRWEB) August 21, 2012 SEO.com, a leading company in the local search engine marketing industry, has conducted a study about how U.S. travelers are using their mobile phones while on vacation. The study concluded that there are major opportunities for business owners, and that by 2015 mobile will be the most common way we do our local searches.
Based on the research, SEO.com has also released an infographic that displays the information. “The statistics around smartphone adoption and how people are using their smartphones are very interesting,” said Bryan Phelps, director of local search at SEO.com. “A recent study showed that the telephone function is only the 5th most used app for smartphone users. Search Trumps Social For Local Business Information. The internet and search engines in particular are the top sources for information about local businesses, according to a new survey from the Pew Internet & American Life Foundation. That’s not really a surprise. But what’s interesting perhaps is how many people rely on print newspapers and how few seem to rely on social media for local information, according to the survey data.
Pew surveyed just over 1,000 US adults by telephone in January, 2011. What it found was that 55 percent of people “say they get news and information about local restaurants, bars, and clubs” and 60 percent “say they get news and information about local businesses other than restaurants and bars” (presumably everything else). Here is the list of sources used . . . Restaurants, Bars & Clubs, Internet Rules When it comes to finding information about bars, restaurants and clubs, 51 percent use the internet overall, with this breakdown: As for offline media, the breakdown is this way: Multiple Sources Used. Google Places iOS App Becomes Google+ Local. The rebranding of Google Places continues. Google has released iOS version 1.4 of what was called the Google Places app, but is now known as Google+ Local.
The Android version of the Google Places app was also updated this week. The name change follows along with Google’s May 30th announcement that Google Place Pages on the web were being replaced by Google+ Local Pages. The new iOS app isn’t just a name change, though. Just like the web version of Google+ Local, the iOS app now includes Zagat business information — the rating score, reviews and an overall summary (when available) of the business. The new app also supports voice search, and Google says it’s improved the way users can search for businesses outside their immediate location. The Google+ Local app is available now in the iTunes App Store. Related Topics: Channel: Mobile | Google: Maps & Local | Google: Mobile. Small Business Advertising Solutions | YP - Advertising Solutions. Local Directory Submitter-Local Business Directory Submission Service.