The New Keyword Tool From Google AdWords. Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month.
In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a more structured and integrated workflow as well as all sorts of new bells and whistles.
If you’ve ever used the Google Keyword Tool and/or AdWords Traffic Estimator in the past, take note here – the new Keyword Planner will most certainly replace both tools in the near future, and your workflow will undoubtedly change as a result. Small Business Advertising, Local Marketing Solutions - Dex One. Promote your company where they’re looking.
Every hour, more than 100,000 people look for companies like yours in online, mobile, and print directories from Dex One such as DexKnows.com®, Dex® Mobile, Dex-published Directories, and DexPages.com¹. For both new and returning customers, these directories are the starting place for quick information like hours of operation, locations, and phone numbers. And they’re where people go to review and narrow their options, ultimately choosing who to call. If you want to be found, make sure you appear where people are looking: In the leading Dex-published Directories. Drilling Down into Geographic Keywords. When trying to reach a geographic audience, one must understand all of the geographic variations that searchers use to surf the web.
Understanding these permutations will help target your online efforts at the appropriate geographic level. If you play in the PPC (pay per click) arena, these are the types of keywords that will help you take advantage of the “long tail” and drill down into very specific geographic queries. First, lets take a look at the geographic keywords, and then we’ll examine the implementation techniques. State (California) State based keywords are most appropriate when attempting to reach an entire state. Often these keywords apply to someone licensed within a state (such as a lawyer), or for a national company looking to bring their presence into a more local level (i.e.