RiseVision - Part 2. 3 Simple Steps To Get Siri & Her Friends To Talk Up Your Local Business. Like many of you, I’ve eagerly been testing out Siri, the popular new voice-activated “personal assistant” on Apple’s iPhone 4S. Whether testing her functionality to complete basic tasks like setting a calendar appointment or checking the weather – or her responses to some rather ridiculous requests like, “Siri, do you love me?” – I’m quite impressed by her capabilities and the opportunities the feature presents across a wide variety of applications. Between Siri and Google’s Android’s Voice Actions – which offers many similar features including the ability to dictate text messages, get directions and call contacts – my colleagues in the local search industry are thinking about the impact of voice on the mobile search experience.
Similarly, many local businesses across the country are wondering what they can and should be doing to ensure that they attract and secure visibility on this additional platform. 1. 2. 3. Related Topics: Channel: Local | Local Search Column. Tout brings 'email-as-a-service' to individuals and small businesses. The folks at angel-backed startup Tout know that e-mail has still got a long future ahead of it, so they're trying to improve it by equipping individuals and small businesses with the powerful template-based messaging capabilities big enterprise would pay lots of money to get.
It's an "email-as-a-service" product not unlike Amazon Simple Email Service (SES.) Users can access their email accounts through Tout's web interface to compose and send messages. It's not designed for informal personal communications, but instead for efficient, targeted business communications, so Tout lets users create and save templates of messages and organize them into categories (broadly analogous to campaigns.) Once sent, users can track the status of their messages and gauge the effectiveness of their emails by seeing if messages were received, viewed, and clicked through. Tout tells users which links were clicked, what time and date they were clicked, and how many times each link was clicked. Google Maps: No Stone Unturned in Search of Ad Space. Don’t Rely On Your Organic Listing. Do you own and operate a well optimized website that has aged and has a pretty spot up at the top of a search engine results page for numerous targeted keywords?
If so, congratulations, because that is quite a feat. Some website owners can spend years trying to get their site to rank on page one of Google. Some never even make it there. If you have earned a top spot, that’s great but it doesn’t mean that your traffic and conversions will go through the roof and you can sit back and relax. Remember, SEO should only be one part of your marketing mix. Yellowbook Products - Yellowbook.com Features and Benefits. Find the perfect fit for your marketing needs and budget.
Yellowbook.com business listings are displayed on a results page once a user conducts a search for a product, category or business name in a given location. Paid listings receive higher placement on the results page than free listings when all other search criteria is equally relevant. Yellowbook.com makes it easy to stand out from the competition. Get your business noticed with options ranging from guaranteed top placement, to gold or silver package options, to special design treatments. Business Listing Packages. 5 great viral marketing campaigns (and what small businesses can learn from them!) 0inShareinShare0 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community.
Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Other tactics leverage partnerships with other businesses to create mutual value and introduce our respective communities to one another’s services or product offering. Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. This last category of tactics, includes everything from providing meaningful content in our Twitter stream and Facebook pages – and watching for the invaluable re-tweets and friends that materialize – to pitching stories to the media about our industry, our community, and the great businesses that post their projects on crowdSPRING. 1.
Strategy - Three New Ways to Market Your Small Business. Many small-business owners have only enough time to approach marketing as a one-time deal, or they view it as a responsibility that can be tended to once in a while.
Running your small business is an arduous labor of love, but promoting your company continually and with new, targeted efforts is necessary to connect with new customers and stay top-of-mind with current ones. Whether you're just starting out or have been in business for years, staying on top of new ways to market your company is important so you don't end up with only an ad in the Yellow Pages. And, if you do have an ad in the Yellow Pages, also consider the following three new ways to market your small business. 1. Ride the daily deals wave Daily deals exist for nearly every industry or audience these days. Daily deal sites offer specific packages that help promote businesses at the optimal time and to the people who are likely to act quickly. 2. Beta. Gootip - Beta.