Local Biz Mktg Opportunities
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Like many of you, I’ve eagerly been testing out Siri , the popular new voice-activated “personal assistant” on Apple’s iPhone 4S. Whether testing her functionality to complete basic tasks like setting a calendar appointment or checking the weather – or her responses to some rather ridiculous requests like, “Siri, do you love me?” – I’m quite impressed by her capabilities and the opportunities the feature presents across a wide variety of applications. Between Siri and Google’s Android’s Voice Actions – which offers many similar features including the ability to dictate text messages, get directions and call contacts – my colleagues in the local search industry are thinking about the impact of voice on the mobile search experience.
The folks at angel-backed startup Tout know that e-mail has still got a long future ahead of it, so they're trying to improve it by equipping individuals and small businesses with the powerful template-based messaging capabilities big enterprise would pay lots of money to get. It's an "email-as-a-service" product not unlike Amazon Simple Email Service (SES.) Users can access their email accounts through Tout's web interface to compose and send messages. It's not designed for informal personal communications, but instead for efficient, targeted business communications, so Tout lets users create and save templates of messages and organize them into categories (broadly analogous to campaigns.)
As Facebook pushes the boundaries of privacy, Google is pushing the boundaries of ad placement. Like all corporations, Google needs to respond to the demands of a market that requires ever increasing income growth. One way to do that in the absence of significant page view growth is to monetize every remaining square inch of Google. That seems to be whats happening in Maps where Laura Alisanne points out that Google is now placing ads on the info bubble for a given business. This ad, from a competitor, shows on the branded search for the Hartstone Inn & Restaurant.
D o you own and operate a well optimized website that has aged and has a pretty spot up at the top of a search engine results page for numerous targeted keywords? If so, congratulations, because that is quite a feat. Some website owners can spend years trying to get their site to rank on page one of Google.
Find the perfect fit for your marketing needs and budget. Yellowbook.com business listings are displayed on a results page once a user conducts a search for a product, category or business name in a given location. Paid listings receive higher placement on the results page than free listings when all other search criteria is equally relevant.
At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Other tactics leverage partnerships with other businesses to create mutual value and introduce our respective communities to one another’s services or product offering.
In this article, you'll learn... Three marketing tactics for B2B and B2C marketing The importance of keeping your marketing strategies current How to get customers to talk about you Many small-business owners have only enough time to approach marketing as a one-time deal, or they view it as a responsibility that can be tended to once in a while. Running your small business is an arduous labor of love, but promoting your company continually and with new, targeted efforts is necessary to connect with new customers and stay top-of-mind with current ones.