Guest Author, April 12, 2010 Ed. note : This is a guest post from Guy Kawasaki , co-founder at AllTop, syndicated from his web column on American Express’ OPEN Forum blog. Feel free to leave a comment, share a favorite small business tip or ask Guy a question in the comments section. When I first blogged about ten ways to use LinkedIn , the site had 8.5 million total users worldwide. I’m told that now there are over twelve million small-business people on LinkedIn , which is roughly 20 percent of its total user base.
With more than 175 million users in 200 countries, LinkedIn has become an online marketing tool to be reckoned with for business. Dubbed the “world’s largest professional network,” LinkedIn can be more than just a way to stay connected to your colleagues. It can also be a tool to help you promote your business and find new customers. To get the most out of using LinkedIn, it’s important to utilize the marketing tools that are built-in to the platform. Here are creative ways to use six popular LinkedIn features to help you grow your business. LinkedIn Company Pages: If you don’t already have one, it’s time to create a free LinkedIn page for your company.
( This blog is longer than most, but one of my favorite ever – Read on! – Ken) LinkedIn is the greatest source of business to business (B2B) sales intelligence and research data for the average sales professional ever invented. This kind of tool has never existed before. LinkedIn let’s you connect with people and see their network of connections.
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If your business involves connecting with other professionals, then you should be on LinkedIn Aside from being able to create a business-oriented profile for both yourself and your company, you can also take advantage of different areas of the network to connect with the right audience and, as an added bonus, generate traffic to your website. LinkedIn is the top social network for professionals. While they might not have the same numbers as Facebook, their stats are still impressive. According to their press center , they have ...
In 2010 when LinkedIn finally launched company pages, I wrote a breakdown of all the things you could do with your page in the column, " Set Up Your New LinkedIn Company Page ." A lot has changed since then and the list of free and paid marketing and media opportunities on LinkedIn has grown significantly. So with the help of Sarah Mitus (one of our agency's social media specialists who helped with the research and images for this column) we are going to share an update and breakdown of all the things we think you can do to promote your business or brand on LinkedIn. Of course if we left something out please comment and let us know! We have broken down the tactics and features into free and paid categories that businesses (or their advocates) can use to promote their brands, products, and services.
"Christine is a wealth of information and practical tactics on how to use social media to grow your business." Coryon Redd “Christine has been a huge asset in the management and expansion of our clients’ social media presence."
LinkedIn is the top social network for professionals. With over 150 million members worldwide and 280 million visitors per month, it is one that deserves your attention. LinkedIn offers several ways to build your personal brand and business reputation throughout their network as well as gain valuable traffic back to your website. This post will show you the important areas you need to be taking advantage of on LinkedIn for branding and traffic including your personal profile, groups, answers, company pages, and plugins.
As one of the first million LinkedIn members (but unfortunately not one of the early investors), I've had an opportunity to refine my knowledge of, and visibility on, "the Facebook for business." Most professionals use LinkedIn for networking. While I see the value of networking (I have more than 2,000 connections myself ), I do believe a vast majority of business-to-business sales and marketing professionals are missing tremendous opportunities on LinkedIn.
Hi, below is a short video on what I believe is the most powerful method for getting new clients and business via Linkedin. It’s simple, and it’s something that you can implement straight away after watching the video. <img src="https://s3.amazonaws.com/evp-4cafa2cb05e4e-3f6adadaa58acb4e1c726d38f2a6e4f1/linkedin-referrals-1-default-splash.jpg" alt="" class="splash" /> <img width="83" height="83" border="0" src="http://www.ianbrodie.com/wp-content/plugins/fv-wordpress-flowplayer/images/play.png" alt="" class="splash_play_button" style="top: 135px; border:0;" /> Here’s the replay of the webinar I ran last week with Lewis Howes.
<img class="alignright" title="Linkedin Tips" src="http://www.ianbrodie.com/images/linkedin-img.jpg" alt="Linkedin Tips" width="282" height="147" /> Linkedin is the “social network for business” and now has over 200 million users. And many Linkedin users, myself included, have found new clients through it, and enhanced relationships with existing clients.
Today was a very exciting day in the land of LinkedIn . This morning was Connect 11 ; LinkedIn’s marketing conference during Advertising Week 8 . The focus – brand engagement on LinkedIn.
To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page . As we hinted at last week , we were awaiting LinkedIn's AdWeek announcement with bated breath this week. The announcement was just as we expected.
I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing in the strong link listings too? So, I set out to look at the differences that might affect the strength of incoming links from LinkedIn. In this article, I’ll cover a couple of steps you can take to help improve the visibility of your LinkedIn content with search engines as well as within the LinkedIn community, increase the exposure of your LinkedIn updates, and improve traffic to the Web content you point to in LinkedIn updates. It’s important to realize that LinkedIn isn’t only for B2B .