Webinar Replay: Sales Transformation - A Simple Process to Align Corporate Objectives and Sales Compensation. 79 Link Building Resources for 2012. It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit.
Those blogs, to this day, are still great resources to visit when looking for posts on link building. Since that post was published, a lot of things have changed in the link building world. In the 2012 edition of link building resources, we will cover the big changes that have happened in the link building world as well as what works (and doesn’t) when it comes to link building strategy. Major Happenings in the Link Building World First off, here’s a rundown of what has happened in the last year or so that has had a major impact on the world of link building. Facebook Shares for SEO; How to Get More. According to SearchMetrics.com “Google Ranking Factors U.S. 2012” report, Facebook Shares now appear to have the strongest correlation between volume and Google SERP rank–FB Shares ranked higher than the number of backlinks.
FB Shares rank higher than backlinks As an SEO, this was a little alarming and made me feel uneasy. Fantastic 2012 SMX Advanced Recaps & Live Blogs. Everyone wants to go to SMX Advanced, but that isn’t possible.
But thankfully there are fantastic writers and bloggers in this industry that can capture some of the best info that was given at the conference. I have a list of some of the posts I found very informative and wanted to share them with you. Happy reading! Free For All: Infographic Freebies. Infographics are all the rage.
If you don't know the term, it refers to a type of information presentation that uses symbols, text, and rich design to communicate concepts, ideas, and statistics in a highly engaging way. In other words, it's the result of a client handing a designer a spreadsheet full of data and saying, "make this interesting and easy to understand for real people. " Ah, if only all client projects were like that… The term "infographic" has always been a synonym for data visualization, one that encompasses any type of graphical representation of otherwise statistical or numerical data. For example, pie charts, scatter charts, Venn diagrams, flowcharts, and much more are infographics. Signature Social Media Secrets. The 7 Step Social Media Strategy Every Marketer Needs.
Marketers are increasing their social media budgets.
Specifically, they plan to allocate 7.4% of their overall marketing budgets to social media in 2012 and expect this amount to increase to 19.5% by 2017, according to a Duke University’s Fuqua School of Business poll of CMOs taken in February. This is a sign that social media continues to mature. As it does so, it’s time for marketers to start using social media as a key marketing tool. Here are seven steps to create an effective social media marketing plan every marketer can use. Our Mobile Planet. Local SEO with Google+ It’s not exactly surprising that Google recently made the widely-expected announcement that it plans to convert all existing Google Places pages into Google+ Local pages.
So instead of boring you with further details on this transition, I want to jump into the meat of the issue: how this shift affects local SEO best practices. But first, I want to make a few clarifications since some of the terminology surrounding this change can be confusing. In the past, you had two options for promoting your business through Google: A Google Places page, which was essentially a directory style listing that showcased your basic business information, pictures, and reviews as part of the “Places” listings. Take 10: How to Easily Measure Social Media Campaigns on a Small Budget - MarketingProfs Online Seminars. Is Your Business Ready for the End of Facebook? Is your small business prepared for a post-Facebook world?
Here’s how to make the transition. With a recent study showing that 50% of Americans feel that Facebook is a fad, fallout from Facebook’s less-than-spectatular IPO, and recent news stories about ads on the popular social network failing to sway users, it may be time to prepare your small business for a future without Facebook. Start turning fans into prospects and customers. You don’t own your business page at Facebook…you’re just working someone else’s land. Secrets To Launching Successful Pinterest Marketing Campaigns - The Experts Weigh In. The Impact of Authoritative Links, Mentions, and Shares on Rankings. Today I want to share with you some interesting details about research that I've done recently and which I have also presented at SMX Advanced Seattle.
We also have a blog on our website where we post most of the interesting things that we are working on. From time to time, we also post articles that solve common problems that people in our industry face everyday. What's interesting about these articles is that once they are published on our blog, in less than five minutes, they rank first in Google when searching for their title. Is PageRank Important. Just Enough Knowledge to be Dangerous There is a lot of great information available online for free, but it takes a lot of time & effort to sort through it.
And to be certain if the advice works, you need to spend both time and money testing it. One of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. So new SEOs end up thinking topic x is the most important, then topic y, then topic z.
Worse yet, as the stability in the ecosystem decreases, the less scrupulous individuals who offer various "guarantees" of dubious value sell more aggressively, as people new to the market place a greater premium on guarantees without understanding what exactly is being guaranteed or where the risks are. Google Places is now Google Plus Local. Google has changed Google Places to Google Plus Local pages.
All businesses that were used to seeing a link to their Google Places listing in search results will now be seeing a link to “Google + page” (or a link saying “x number of reviews”). As we reported on 30 May, Google kicked off the changes by integrating a Local tab into the Google Plus interface. A key new feature of Google Plus Local is the integration of the Zagat scoring system.
Zagat was a darling of the dotcom boom at the end of the 90s when talk of mobile internet was in its infancy and the idea of being able to find and review restaurants using mobile devices was an exciting new idea. Pinterest Webinar. LinkedIn Rolls Out New Targeted Follower Tools For Marketers. The Ultimate Guide to Marketing with Infographics (with PDF)
Guess what folks, today is going to be all about showing you how to market using infographics, by using infographics to show you how. Fun! Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. Over the next 5 days we’ll be doing an infographic deep dive. 2012 Local Search Ranking Factors Reviewed - Free Webinar. Why Most People Fail to Make Money Online. The Business Failure Curve The failure curve for small business has been rather predictible. In fact, in a NYT article Scott Shane compared the survival curves from 1977-1988 & 1989-2000. They roughly mirrored each other! Less than 1/2 of small businesses live to see the age of 5.
But the cost of failure has dropped as technology & communications costs have dropped to almost nothing. Registering a new domains only costs $8. Silver Protege Call 05-17-2012 Unlimited Referrals : Protege Training. Posted by admin on May 17, 2012 · Leave a Comment [i4w_onlyfor tagid='1694,1188,1094'] Right click to Download Call [/i4w_onlyfor] When you think referrals think systems. Ntent Audits for Link Building - Tips & Free Spreadsheet. When it comes to link building, one of the toughest challenges I ran into was clients who only wanted links built to specific pages on their site. Sometimes it was just one specific page – their homepage, and other times it would be to their homepage plus various product pages. The Four Keys To Post-Penguin Directory Submission Happiness. The Google+ Local launch came out while I was working on this piece so it merits a brief mention.
While Google+ Local will be a big deal, at the moment for most local businesses, it is not a huge deal. Thus far, there does not appear to be much change in Google’s main local rankings algorithm besides the fact that Google+ Local pages will be indexed versus the old Places pages which were pseudo-indexed. It seems as if this update is mostly about getting us ready for changes coming down the road, where social activity gets even more ingrained in Google’s algo. What Google+ Local Pages Means to Your Business. If you’re a small business owner who prides themselves on keeping up with all the local search blogs, you may now be overwhelmed with all the news regarding Google+ Local pages and the effect it will have on how you market your business online. If you’re not big on reading blogs, than you may not even know that your business’ online landscape totally changed last week and you could be left out in the cold. Either way, fear not!
10 No-Nonsense Ways to Build Backlinks. A Cheat Sheet for Building High Ranking Authority…Without Cheating. The Increasing Complexity of the Organic SEO Task List for 2012 & 2013. Ideally a blog post should be written and formatted for the web, meaning it should be short, snappy and image-rich. This post is exactly the oposite of that. The Bigfoot Update (AKA Dr. Pete Goes Crazy) On June 5th of 2012, at around 9:00am Central Daylight Time, I spotted what appeared to be a major Google algorithm update in the wild. Unfortunately, I was alone… and the photos all turned out blurry… ok, and I had had a few beers. Still, that doesn’t mean it didn’t happen.
This is the true story of an update that I honestly believe we missed, and why we’re just not as good at spotting them as we like to think. Create QRCode - Likify.net. Journey To The Hollow Earth. Replay/FB_Marketing_Makeover-download.pdf. Quick Link Prospecting with Scraper Extension. Google’s Heading for Life after Link Trust – Here’s How to Prepare. Ah, +1. 21 Link Builders Share Advanced Link Building Queries. Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret.
Content-based Outreach for Link Building. Hey everyone, I’m Justin Briggs. Www.iacquire.com/pdf/case-studies/Quantifying-Outreach.pdf. Social Link Building (SMX Sydney) Rel-Author Study: Approximately 17% of SERPs Showing Rel-Author Tag. Everyone in the SEO space has been talking about the way Google handles authors and links. In the future, content could be evaluated by using the author as a ranking factor. SEOmoz published an interesting article recently focused on how the relationship between the social graph and real links from known, trusted authors could give specific documents a higher value. SEOmoz called that “AuthoredPageRank” from Author Rank and PageRank. Source: SEOmoz.org With the rel=author tag it is now possible to connect ordinary web content to an author.
For me as an SEO, it will be more relevant in the future to get links, so recommendations, from established and topically relevant authors. 15 Blogs To Follow If You Want To Kick Ass Online. The Real Relationship between Social Media and SEO. Guest post by Brad Shorr from Straight North. Wp-content/uploads/2012/04/10-Top-LinkedIn-Profile-Success-Secrets.pdf. More Effective Meetings - Powerful Meeting Management tool. Press Release Optimization and Search Engine Promotion. Choosing the Right News Angle for Your Press Release. Service.prweb.com/go/_assets/WP/prweb_14ideas.pdf. Hungry Jack’s Uses Social Media to Keep Customers Coming Back. Www.vitrue.com.
12 Must-Have Resources for Getting Started With SEO. Search Engine Marketing - Go Beyond Basic Local Search: Get Hyper-Local. 25 Link-Building Tips to Drive Traffic to Your Website CIO. Hotel Internet Marketing Social Media Optimization. Jamie Northrup – Montreal Web Consultant. Baboons in a Car. WordPress SEO Hacks: A Cheat Sheet for Getting More Traffic. How to Make Your Small Business Stand Out with These 8 Marketing Twists. The Real Secret to 1,000 Blog Subscribers in 60 Days or Less. Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites. Local Citation Building Study Part 1: Niche-Relevant Citation Sources. Todd Taylor Prospects. Sidebar dropping in Wootheme’s Diner. 20 Essentials to Power-Up Your Social Media Strategy. How to Squeeze Maximum Google Places Love from GetListed.org Scans. Discover Links Using Google Analytics New Backlink URL Report.
Travel. More Better Smarts. SEO And Internet Marketing. Penguin's Reminder: Google Doesn't Owe You A Living, So Don't Depend On It. 5 "Local" Search Engines You Should Be Targeting But Aren't. SMX West Presentation about Onsite SEO + An Interview! - Nifty Marketing. Advertise - Managing SEO and Social Media Together. The Impact of Social Media on SEO (Slideshow) Marketing Resources for Marketing Professionals. How to Build and Operate a Content Marketing Machine. Media.instantcustomer.com/10102/0/00000801_instantcustomerbookrevised.pdf. Top 15 Business Niches That Benefit From Social Marketing. The Social Funnel: What You Lose When You Ignore It. Big List of Local SEO’s To Follow On Google+ Some Thoughts - Nifty Marketing. How To Identify Link Networks like Google.
Percollate: Making Sense of Social Influence Scores [Review]