Kathy -Study later
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Date: 11/16/11 Length: 58 min. Businesses use sales compensation systems to reward sales people for positive results and align pay opportunity with their strategic objectives—but it's a complicated process.
It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit. Those blogs, to this day, are still great resources to visit when looking for posts on link building.
According to SearchMetrics.com “ Google Ranking Factors U.S. 2012 ” report, Facebook Shares now appear to have the strongest correlation between volume and Google SERP rank– FB Shares ranked higher than the number of backlinks . FB Shares rank higher than backlinks As an SEO, this was a little alarming and made me feel uneasy.
Infographics are all the rage.
Marketers are increasing their social media budgets . Specifically, they plan to allocate 7.4% of their overall marketing budgets to social media in 2012 and expect this amount to increase to 19.5% by 2017, according to a Duke University’s Fuqua School of Business poll of CMOs taken in February.
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Is your small business prepared for a post-Facebook world?
Just Enough Knowledge to be Dangerous There is a lot of great information available online for free, but it takes a lot of time & effort to sort through it. And to be certain if the advice works, you need to spend both time and money testing it. One of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. So new SEOs end up thinking topic x is the most important, then topic y, then topic z.
Tech & Gadgets
Guess what folks, today is going to be all about showing you how to market using infographics, by using infographics to show you how. Fun!
The Business Failure Curve The failure curve for small business has been rather predictible. In fact, in a NYT article Scott Shane compared the survival curves from 1977-1988 & 1989-2000. They roughly mirrored each other! Less than 1/2 of small businesses live to see the age of 5. But the cost of failure has dropped as technology & communications costs have dropped to almost nothing.
Posted by admin on May 17, 2012 · Leave a Comment
The Google+ Local launch came out while I was working on this piece so it merits a brief mention. While Google+ Local will be a big deal, at the moment for most local businesses, it is not a huge deal. Thus far, there does not appear to be much change in Google’s main local rankings algorithm besides the fact that Google+ Local pages will be indexed versus the old Places pages which were pseudo-indexed.
If you’re a small business owner who prides themselves on keeping up with all the local search blogs, you may now be overwhelmed with all the news regarding Google+ Local pages and the effect it will have on how you market your business online. If you’re not big on reading blogs, than you may not even know that your business’ online landscape totally changed last week and you could be left out in the cold. Either way, fear not!