9 Search & Social KPIs To Start Tracking Right Now. If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working? How do you know if you’re helping or hurting your business—or having no effect whatsoever? How do you know that all those hours and/or wages aren’t being wasted? How do you know you’re getting positive results? At the end of the day, how do you know what you’re doing is worth it? Answer: you don’t! Measuring your SEO/social media successes and failures are the only way to improve — and to confirm that your strategies are helping your business move forward. And here’s where so many of you will answer: “But we are measuring! That’s great. If you answered yes… how do you know? Again: you don’t. Getting more followers, fans, search engine traffic, retweets, and subscribers can be an important part of your strategy; but, to see the big picture — how all those things are supporting your business — you’ve got to widen your scope.
Search/Social KPIs To Track 1. KPIs: 2. 3. 4. 5. 6. KPIs: Advanced Segments with Google Analytics. November 20, 2012 Share Out of the hundreds of different features Google Analytics has, the most valuable one (and easier to learn) is Advanced Segments. By segmenting your traffic you can learn how people use your website and make the most out of your marketing.
For example, you could see that your Google traffic has a conversion rate twice as high as Twitter’s. Or that traffic from the UK is performing really well for you. I did this short video explaining how Advanced Segments work. Tags: Advanced Segments with Google Analytics About the Author Zeke Camusio is a serial entrepreneur, marketing speaker, author of The Internet Marketing Bible and CEO of Digital Aptitude, a data-driven digital marketing agency in Portland, Oregon. Contact Us. How to Set Up Goals and Track Conversions in Google Analytics. What Are The Absolute Limits For Google Analytics? - Custom Report Sharing. I have found it extremely difficult finding definitive information about the limits of Google Analytics. So here is a place that can hopefully give that answer. Below are known limits (or estimates) and some methods to work around them.
If you know of any others or changes, please let me know! Maximum number of accounts: 100 (kind of!) Workaround: I use a single Google Account to manage over 110 accounts, but I am not able to add any more... I've not read of this elsewhere so here's the kicker: I simply set up the new account using another Google Account (temporarily). Then you add your main account as an administrator under user settings. The 5 Top Google Analytics Reports for Social Media Marketers. (not provided) Keywords – 7 SEO Tips for Google Analytics | Cyrus Shepard SEO. Ever since Google announced they would no longer report referring keyword data from logged-in users, webmasters and SEOs have become increasingly frustrated dealing with the dreaded (not provided) keywords.
Google assured us this would impact less than 10% of queries. Although that has proved to be the average, some webmasters have observed 50% of their keyword information wiped clean away from their data. Funny thing – the same day Google made the announcement, I purchased the domain notprovided.com. It’s been a source of humor that only SEOs could enjoy. The organic keyword report is worth a double-take. Keyword Report for notprovided.com With reports like this, how do webmasters know what keywords are driving traffic to their best pages?
Fortunately, some very smart SEOs and web analytics folk have devised strategic plans of attack to deal with the “not provided” problem. Note: these ideas are not mine, but represent the best of the best. 1. 2. 3. 4. 5. 6. …or not. 7. Multi-Channel Funnels in Google Analytics. How To Use Events as Goals in Google Analytics (V5) Google Analytics (Version 5 Only) now allows you to use events as goals. If you are like us, you probably thought this day would never come! Events as a goal type…why does this matter? Well, because you can now track more types of site interactions as goals. Top 4 Benefits of Using Events in Goals Track visitors who don’t convert with traditional transactional or lead generation goalsMore easily track Influencers/Advocates on your siteMeasure “interactions” that can lead to better understanding of site engagementMy absolute favorite…Measure “interactions” in the early stages of the buying cycle that demonstrate the quality of the visits that increase the top of the funnel and ultimately lead to increased revenue producing goals.
How To Use Events as Goals in Google Analytics Ready, to take a tour of how to use events as goals? #1: Events as a Goal Type #1: Events as a Goal Type! As you can see, there is now a fourth goal type option called “Event” on the goal setup screen. Summary. The New Version of Google Analytics - Analytics Help. 10 kick-ass features in Google Analytics v5 – Conversation Marketing. It’s no secret I’m a Google Analytics fan. But Google Analytics version 5, coming soon to a browser near you, addresses some major shortcomings. Here are ten features you’ll want to check out, the moment they’re available: 1: Multi-touch attribution Important note: This is a separate beta and is rolling out on its own. So you may have access to Google Analytics v5, but not to multi-touch attribution.
This is the big one. If you don’t know what this means, and the implications for marketing, read my 2-part post about attribution. A simple example: I can do a quick Venn diagram showing how much different marketing types contribute to each other: Why it’s good. Why it’s bad. 2: Create multiple dashboards In the previous version, Google Analytics had a single dashboard. Why it’s good. Why it’s bad. 3: Easier advanced filtering Everyone should be using this feature, all the time. Why it’s good. Why it’s bad. 4: Site performance measurement Why it’s good. Why it’s bad. That’s just one example. New SEO Reports in Google Analytics Now Here. This week we noticed a new feature in our Google Analytics account – a set of reports called “Search Engine Optimization.”
Google announced that these reports are out of beta and now available to all users. Is Google really going to help us with our SEO? The reports are found in the new interface, under the “Traffic Sources” section. Setup requires a Google Webmaster account. After you connect your accounts, the data sharing is almost instant, although metrics from the past two days aren’t available. 1. The query report lists the top 1000 queries along with number of impressions, clicks, average position and click-through rate (CTR). One thing that looks out of place is “average position.” You don’t need to be the SEO of SEOmoz to know that we rank #1 for our brand term.
But Google doesn't display rank. From Google’s Webmaster Help. Is this useful? PRO Tip – Finding Opportunities in the Queries Report Send you a good amount of traffic You rank for, but... ...you don’t rank #1 (or 2 or 3) 2.