Adweek. How to Track Your Facebook Ad Conversions. Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today. Facebook Ad ROI? You’ve probably heard the refrain that you can’t measure ROI on Facebook.
Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well. And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. Return on investment is when you consider profits in relation to capital invested. What Is Conversion Tracking? Facebook allows you to track the conversions that happened as a result of your Facebook ad. This is a big deal because without it, you’re left guessing. Facebook Graph Search: Local Search Ranking Factors. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself. I gained access to Graph Search on January 17, and have completed an enormous amount of research since then.
In my first post on Graph Search, I explained its potential impact to privacy, reputation management, local search, and more. You should check out that post to gain a better understanding of how Graph Search works and the challenges that Facebook is dealing with. While completing my research, it didn't take long to dig deeper into local search, and to realize the potential impact to local businesses (if Graph Search truly takes off). Remember, Facebook now has 1.1 billion active monthly users and 665 million daily active users. 4 Focus Areas and Local Graph Search SES New York and My Presentation on Graph Search 1. 2.
101 Best Facebook Apps & Tools for Businesses in 2013. 4.5K Flares Twitter 2.9K Facebook 638 Google+ 266 StumbleUpon 11 Pin It Share 144 144 LinkedIn 304 inShare304 Email -- Email to a friend Buffer 209 4.5K Flares × I couldn’t be more excited by this latest installment in my “101 Series” on the best Facebook apps and tools. Facebook has become so huge that it’s almost impossible to manage and get the best results without using a few tools and apps. There’s something for everyone in this list – from management tools, to amazing content apps and the coolest tools that will help you stand out. I’ve had a blast trying out these tools and apps and I hope you will find some that will help you get better results from Facebook! 1. Heyo Heyo Social helps you create a beautiful fan page that actually sells. 2. 3.
FanAppz helps you create some great apps that will help you get better results and stand above the competition, such as virtual gift stores, games and quizzes. 4. 5. 6. 7. 8. 9. 10. 11. Who doesn’t love a good quiz? 12. 13. 14. 15. 16. 17. Apps | Big Like! Your-product/3-the-facebook-dynamite-system/7-video-part-four/ How to Connect With Local Customers Via Facebook. In this video I interview Dennis Yu, CEO of BlitzLocal, an agency that does Facebook advertising for businesses with a local presence. Dennis shares tips on how to set up a successful Facebook strategy for local businesses. Be sure to check out the takeaways below after you watch the video. Here are some of the things you’ll learn in this video: How to use Facebook to capitalize on reaching local marketsThe number of fans brands want to have on FacebookWhy you need to build a critical mass for successful Facebook marketingWhy you need to leverage the existing friends your business already hasHow to know whether the Facebook fans you have are a worthwhile investmentHow social lead generation is differentWhat analytics you need to track social lead generationWhy small brands are better at Facebook marketingHow to start with a solid marketing strategyWhat you can learn from communication problems already encountered on email marketing.
How Small Business Can Build Links And Likes With Facebook. If you’re a small business (or any size really) and want a couple of ideas how you can use Facebook to build links, this might help. I’ve been doing a lot of reading on Facebook marketing lately, there’s a ton of good information out there but I keep coming back to a couple sites: All Facebook – if it’s about Facebook, you’ll find it here. This article on getting 40,000 FB Fans is a good one There’s a lot of golden nuggets showing how they got the fans in four days, worth a read. Inside Facebook – Another “all about FB” type site, this one publishes a lot of good statistical info like this report on how brands increased their FB ad spends by 1900% over the last year.
The report shows that Facebook Pages have become so important to brand presence on Facebook that brands are aggressively increasing spend on fan acquisitions. 1. 2. 3. Sounds like they’re done a lot of work for you. Facebook likes: 453. Price of E-Commerce Facebook App | 7 Day Free Trial | ShopTab.