inShare246 Facebook has an ever-changing list of guidelines, restrictions and policies that are almost impossible to keep up with. Not only are these rules scattered throughout Facebook’s site under different names, but they can be confusing and long-winded. Add to that the reality that most people don’t even know that these policies exist and you end up with a lot of people on the wrong side of the Facebook “law” when it comes to their profile or business Pages. Business Pages on Facebook have their own set of guidelines which you can read here, yet I continually see countless Facebook Pages posting illegal images, running illegal contests or just doing things that aren’t welcomed by Facebook. 5 Things You Probably Didn’t Know are “Illegal” on Facebook
Facebook Advertising Options Demystified (Chart) inShare0 October 19, 2012 - Posted by Amanda Norris With a potential audience of over a billion users, many brands have found success by adding Facebook advertising to their online marketing efforts.
How to Use Facebook Ads: An Introduction Are you considering Facebook Ads but are confused by all the options? You’ve undoubtedly heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today? This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook. As a Facebook Preferred Developer, I’ve had the opportunity to gather a lot of information from the proverbial “horse’s mouth.” This article will provide a useful lay of the land around the new ad solutions that were introduced at the Facebook Marketing Conference (fMC) in February.
This article was first posted on Entrepreneur.com. For most business owners, their biggest Facebook challenge is keeping fans consistently engaged. Whether you have 135 or 13,500 likes, the only way to really profit from a business page is to motivate fans to click, share and, eventually, act by buying a product or signing up for an event. Unfortunately, persistently low engagement is a catch-22. Your brand page’s EdgeRank score — Facebook’s algorithm for determining how content is featured in the News Feed — is determined largely by user interactions. If your EdgeRank drops, your updates can languish, meaning users won’t see them and may not interact with your page. 3 Ways to Supercharge Fan Engagement on Facebook
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Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, Likes, and More Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, Likes, and other characteristics so they can tailor market messages to specific audiences. For example, a business could tell teens they’ve got “swag” while telling adults they’re “reputable”. Until now, Facebook Pages could only target posts to fans of certain locations and languages, but the social network just told some admins that the new targeting options are opening to a select number of Pages today and will roll out to all Pages over the next few weeks. The tool could make Pages even more useful to marketers and convince them to pay for ads to buy additional fans. The news comes from a member of a closed Facebook group for social marketers, who wrote that he received the following info from Facebook:
Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing. Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies.
A few select brands on Facebook are currently running tests of a new Facebook product for businesses called “Offers.” The most recent Offer, which generated a fair amount of buzz in the past week, was posted by Macy’s. Macy’s first posted the Offer on Thursday, February 23rd at 7:11am Pacific with an expiration date of February 26th. The Offer was: “Get 25% off your purchase of $100 or more.” Facebook Launches New Offers Product for Businesses
Marketers Agree Facebook Is Vital, Facebook Ads Not So Much A few days before the big Facebook IPO back in May, the news broke that General Motors was yanking nearly $10 million worth of paid ads from the network, basically saying that they don’t work (that blow was later softened). Although marketers were talking about the effectiveness of Facebook ads long before GM pulled the plug, that news coupled with the worries about Facebook’s long-term strategy of mobile monetization has created a very uneasy culture around advertising on Facebook. Despite all the hubbub, only 4.3% of advertisers say they expect to decrease their Facebook advertising budget over the next year. And over half (56.6%) say they expect to increase it. That’s one of the main takeaways from an Ad Age/Citigroup survey of 658 marketers, agency executives, and media executives who refer to themselves as “decision makers” when it comes to social media marketing.
Facebook Paid Status Promotion Platform Is Official
How to Strategically Dominate the Facebook News Feed Getting someone to click “Like” on your Facebook Page is only the first step toward building a thriving community—because few (if any) of your fans will return to your Page by typing in its URL. Instead, it’s up to you to engage them with timely and consistent updates that appear in their News Feeds. But this is exactly where most brands fail. They grow their fan numbers, but engagement is low—which means fewer clicks, countless lost leads and zero marketing momentum.
10 Reasons Your Facebook Page Is Not Taking Off Why isn’t my Facebook Page growing faster? Why aren’t people engaging more? I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. I usually hear this with clients and in random conversations.
Six Ways To Effectively Promote Events on Facebook – Case Study Any time you offer an event – live or virtual – there are several ways you can capitalize on Facebook’s tools to increase your event registrations. Thing is, many Facebook users create all manner of events and insist on inviting all their friends… only to upset those friends with the constant barrage of invitations and emails about events of no interest or relevancy. So, let’s take a look at what does work in terms of promoting events on Facebook! By way of example, I’m going to use the upcoming Social Media Success Summit 2011 presented by Michael Stelzner and his team at Social Media Examiner.
David Turner, Co-Founder, PageLever February 9, 2012 As part of the Fall 2011 Insights update, Facebook introduced a brand new language for describing the interactions and engagements you’re getting on your Pages. In the second article of a multi-part series on these new metrics, I’m going to be covering People Talking About This and Engaged Users – what they actually mean and how to use them.If you’re not currently using PageLever, that’s not a problem. Understanding the New Insights: People Talking About This & Engaged Users
Facebook has a plan to squeeze more ad dollars out of ecommerce sites and anyone else selling products on the web. It’s quietly testing a new version of its Offers coupons that can be redeemed at online stores, not just at physical shops. Sources clued us in and Facebook has now confirmed with me that users will see Offers in the news feed, ads, and Sponsored Stories that feature a promo code or special link to click through for a discount on off-site purchases. Similar to how the existing version of Offers lead to foot traffic and revenue for brick-and-mortar stores, big brands with web stores, ecommerce hubs, and celebrities with merch to sell could soon use Offers to drive sales. Facebook Testing “Offers” Discounts For Ecommerce Sites, Not Just Brick+Mortar
Facebook Posts for Massive Engagement One of the questions I get asked all the time is, “How do I create more engagement on my Facebook Page?” Creating consistent conversation on your Facebook Page is anything but easy. To help you with this challenge, I’ve compiled a few actual Facebook posts from different Pages that have created genuine engagement. These posts are the real deal.
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