5 Things You Probably Didn’t Know are “Illegal” on Facebook. Facebook has an ever-changing list of guidelines, restrictions and policies that are almost impossible to keep up with. Not only are these rules scattered throughout Facebook’s site under different names, but they can be confusing and long-winded. Add to that the reality that most people don’t even know that these policies exist and you end up with a lot of people on the wrong side of the Facebook “law” when it comes to their profile or business Pages.
Business Pages on Facebook have their own set of guidelines which you can read here, yet I continually see countless Facebook Pages posting illegal images, running illegal contests or just doing things that aren’t welcomed by Facebook. So what happens when users break Facebook law? Pages can be shut down. It doesn’t happen all that often, as far as we know, but it is a possibility and potentially a huge hassle. To prevent your Facebook Page from getting shut down, don’t break these 5 rules. The best way to notify a winner is via email. Facebook Advertising Options Demystified (Chart) InShare0 October 19, 2012 - Posted by Amanda Norris With a potential audience of over a billion users, many brands have found success by adding Facebook advertising to their online marketing efforts.
In recent months, Facebook has focused on providing more advertising options and tools for companies to use to grow their customer base and increase engagement and loyalty. But with so many options available, it may be hard to keep the options straight – and to know which ones meet your needs. Facebook Ads Facebook Ads are simple and straightforward: Businesses purchase ad space, and their ads show up on the right side of most Facebook pages. Sponsored Stories With Sponsored Stories, users are able to see when any of their friends interact with a particular Page, app, event, or individual post from the brand, including when they “like” or share.
Promoted Posts Offers Sponsored Results Related Posts. Apps For Custom Facebook Pages | North Social. How to Use Facebook Ads: An Introduction. Are you considering Facebook Ads but are confused by all the options? You’ve undoubtedly heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today? This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.
As a Facebook Preferred Developer, I’ve had the opportunity to gather a lot of information from the proverbial “horse’s mouth.” This article will provide a useful lay of the land around the new ad solutions that were introduced at the Facebook Marketing Conference (fMC) in February. Understanding Facebook’s Sales Process and Where You Fit Before delving into the various advertising options available on Facebook and how you can utilize them, it’s helpful to understand how Facebook interfaces with advertisers. Facebook has three sales channels: Direct, Inside and Online. What’s the Difference Between an Ad and a Sponsored Story? Marketplace Ads Sponsored Stories. 3 Ways to Supercharge Fan Engagement on Facebook.
This article was first posted on Entrepreneur.com. For most business owners, their biggest Facebook challenge is keeping fans consistently engaged. Whether you have 135 or 13,500 likes, the only way to really profit from a business page is to motivate fans to click, share and, eventually, act by buying a product or signing up for an event. Unfortunately, persistently low engagement is a catch-22. Your brand page’s EdgeRank score — Facebook’s algorithm for determining how content is featured in the News Feed — is determined largely by user interactions. If your EdgeRank drops, your updates can languish, meaning users won’t see them and may not interact with your page. That will result in an even lower EdgeRank. But when applied consistently, these three strategies can turn the tide and increase fans’ interaction with your Facebook page: 1. The rise of the social networking site Pinterest underscores how much people love images and, more importantly, love sharing them.
Have fun. 2. 3. 8 Step Guide to Using Facebook to Generate Links & Business. Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, Likes, and More. Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, Likes, and other characteristics so they can tailor market messages to specific audiences. For example, a business could tell teens they’ve got “swag” while telling adults they’re “reputable”. Until now, Facebook Pages could only target posts to fans of certain locations and languages, but the social network just told some admins that the new targeting options are opening to a select number of Pages today and will roll out to all Pages over the next few weeks. The tool could make Pages even more useful to marketers and convince them to pay for ads to buy additional fans.
The news comes from a member of a closed Facebook group for social marketers, who wrote that he received the following info from Facebook: That could translate into more traffic and awareness driven, and lead marketers to become even more dependent on Facebook. Www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/ Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing.
Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies. 10 Best Facebook Campaigns 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. (15) Welcome to fMC. Facebook Launches New Offers Product for Businesses. A few select brands on Facebook are currently running tests of a new Facebook product for businesses called “Offers.” The most recent Offer, which generated a fair amount of buzz in the past week, was posted by Macy’s. Macy’s first posted the Offer on Thursday, February 23rd at 7:11am Pacific with an expiration date of February 26th. The Offer was: “Get 25% off your purchase of $100 or more.”
The Offer jumped out at me in my News Feed last Thursday when a friend of mine (plus six others!) Claimed the Offer. Macy's Facebook Offer - appeared in the News Feed when friends claimed the Offer Simple, one-click claim – INCLUDING on mobile! What’s super exciting about this new Facebook product for businesses, is the absolute simplicity and ease with which users can claim the Offer. One click on "Get Offer" and Facebook emails you details! Users can claim the Offer from the wall of the brand’s fan page. Or, users can claim the Offer from their News Feed. Einstein Bros Bagels Offer. Marketers Agree Facebook Is Vital, Facebook Ads Not So Much. A few days before the big Facebook IPO back in May, the news broke that General Motors was yanking nearly $10 million worth of paid ads from the network, basically saying that they don’t work (that blow was later softened).
Although marketers were talking about the effectiveness of Facebook ads long before GM pulled the plug, that news coupled with the worries about Facebook’s long-term strategy of mobile monetization has created a very uneasy culture around advertising on Facebook. Despite all the hubbub, only 4.3% of advertisers say they expect to decrease their Facebook advertising budget over the next year. And over half (56.6%) say they expect to increase it. That’s one of the main takeaways from an Ad Age/Citigroup survey of 658 marketers, agency executives, and media executives who refer to themselves as “decision makers” when it comes to social media marketing. According to the survey, 86% said they use Facebook as part of their marketing strategy – which should surprise nobody. Facebook Paid Status Promotion Platform Is Official. How to Strategically Dominate the Facebook News Feed. Getting someone to click “Like” on your Facebook Page is only the first step toward building a thriving community—because few (if any) of your fans will return to your Page by typing in its URL.
Instead, it’s up to you to engage them with timely and consistent updates that appear in their News Feeds. But this is exactly where most brands fail. They grow their fan numbers, but engagement is low—which means fewer clicks, countless lost leads and zero marketing momentum. High engagement, on the other hand, is the secret sauce for Facebook marketing. It’s how big brands stay top-of-mind with prospects. Each time your fans engage with your Page, you get exposure in the Ticker. But the opposite is also true. To drive continuous engagement, you need to make regular and compelling appearances in your fans’ News Feeds. Strategy #1: Post 2-5 times a day—consistency is key. One extra tip: For maximum engagement, keep your posts around 80 characters or less. 10 Reasons Your Facebook Page Is Not Taking Off.
Why isn’t my Facebook Page growing faster? Why aren’t people engaging more? I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. I usually hear this with clients and in random conversations.
What is it that we fail to understand about them? Is it that we don’t really understand how the user interacts with a page or consumes its content? Are we supposed to deliver more in exchange of a “Like” than what we do for a Twitter “Follow”? Today we review a few things that we might be lacking in our daily operation and what we need to do in order to build a growing and engaging community on Facebook. What Are Your Facebook Goals? Before we dive in, it is a big help if we have a clear picture of the desired outcome.
More importantly, do you have a clear objective of what you want your fans/likes to get out of the experience? 1. 2. This one is a biggy. 3. 4. 5. 6. 7. 8. 9. Www.marismith.com/facebookwebinar/Facebook_Subscribe_Report-Mari_Smith.pdf. Six Ways To Effectively Promote Events on Facebook – Case Study. Any time you offer an event – live or virtual – there are several ways you can capitalize on Facebook’s tools to increase your event registrations. Thing is, many Facebook users create all manner of events and insist on inviting all their friends… only to upset those friends with the constant barrage of invitations and emails about events of no interest or relevancy. So, let’s take a look at what does work in terms of promoting events on Facebook!
By way of example, I’m going to use the upcoming Social Media Success Summit 2011 presented by Michael Stelzner and his team at Social Media Examiner. Anything Mike turns his hand to is professional and effective! (Note: this is my third year in a row as a member of Mike’s executive team for these Summits, as well as one of the instructors.) First, I recommend you always have your own event sales/registration page outside of Facebook. 1. There’s no doubt about it, numbers mean social proof. Facebook Comments Plugin Facebook Comments Plugin 2. 3.
Understanding the New Insights: People Talking About This & Engaged Users. David Turner, Co-Founder, PageLever February 9, 2012 As part of the Fall 2011 Insights update, Facebook introduced a brand new language for describing the interactions and engagements you’re getting on your Pages. In the second article of a multi-part series on these new metrics, I’m going to be covering People Talking About This and Engaged Users – what they actually mean and how to use them.If you’re not currently using PageLever, that’s not a problem. We’re here to help everyone Why do we even have these new metrics? Before the new Insights came out, many folks were relying on a combination of the number of comments and likes across all of their posts and the number of Active Users on the Page as a way to say “OK, I’m doing a better job at engaging with my audience.” What is People Talking About This? People Talking About This (or PTAT) is the number of individual people who have engaged with your Page in a way that it created a “Story” that went out into the Newsfeed.
Granularity. Facebook Testing “Offers” Discounts For Ecommerce Sites, Not Just Brick+Mortar. Facebook has a plan to squeeze more ad dollars out of ecommerce sites and anyone else selling products on the web. It’s quietly testing a new version of its Offers coupons that can be redeemed at online stores, not just at physical shops. Sources clued us in and Facebook has now confirmed with me that users will see Offers in the news feed, ads, and Sponsored Stories that feature a promo code or special link to click through for a discount on off-site purchases. Similar to how the existing version of Offers lead to foot traffic and revenue for brick-and-mortar stores, big brands with web stores, ecommerce hubs, and celebrities with merch to sell could soon use Offers to drive sales. Coupons like “Take $5 Off A Purchase Of $50 Or More” can produce real return on investment.
So while they’re free to run, businesses will pay Facebook to show their Offers to more people. This is why you can’t judge Facebook’s future earning potential by today. Here’s a few offers you might see soon: Facebook Posts for Massive Engagement. One of the questions I get asked all the time is, “How do I create more engagement on my Facebook Page?” Creating consistent conversation on your Facebook Page is anything but easy. To help you with this challenge, I’ve compiled a few actual Facebook posts from different Pages that have created genuine engagement. These posts are the real deal. Each post uses a specific strategy that you can model to start eliciting more engagement on your own Facebook Page. Below are 5 types of posts that solicit massive engagement.
Pat Flynn's easy call to action included with the quote added instant massive engagement to his Facebook Page. The strategy here is all about asking for the action. LittleFriendsPhoto know their audience well (fanatic dog lovers!) The strategy here is to combine the “fill in the blank” strategy with specific content that’s fun and will grab your fans’ attention. Lewis often solicits the opinions and thoughts of his fans as he's creating new content. 12 Reasons Why Some Facebook Pages Boom But Most Bust. [Over 2000 Sold] FINALLY! Facebook Fanpage Software + Video Training..A Quick $57+ On Autopilot!!
6 Ways Small Businesses Can Win With Facebook. How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS] Ad Engine. 7 Ways to Get Noticed on Facebook With Facebook News Feed Optimization.