A 3 Part Plan to Overcoming Management’s ‘Show Me Success Before I’ll Invest in SEO’ Catch-22. Some readers may be surprised to discover that despite the opportunity organic search offers — a recent Shareholic study showed organic search drives nearly half of all traffic, 5 times more than social networks combined — many executive budget holders are still reluctant to make an initial substantial investment in SEO. Other, battle-scarred veterans will not be nearly as surprised. Whatever your perspective, the reluctance by senior management to take the leap and make an initial substantial investment in SEO, while theoretically understandable, often leaves the SEO professional lobbying for budget in a chicken and egg, catch-22 situation. “Show me you can move the needle before I am willing to invest,” they are told; but, without the resources, technology, and budget, it can be difficult to demonstrate substantial ROI in a short period of time. 1. 2. By making use of these tools, you can calculate the size of the organic search opportunity possible in your space. 3.
7 Steps to Measure SEO Like Paid Search. 7 signs that you’re overvaluing search engine optimization. Search engine optimization (SEO) has become such a giant buzzword, that even my non-marketing friends and family members discuss it. It seems that every person I interview for one of our job openings is an “SEO expert.” And I now see Danny Seo all over TV. Jokes aside, let’s take a look at some research … Click to enlarge According to Jen Doyle’s research for the MarketingSherpa 2012 B2B Marketing Benchmark Report, 29% of B2B marketers consider search engine optimization to be very effective — more than email marketing, content marketing, and most noticeably, paid search. But could that be a problem? With so much focus on SEO from every marketing blog on the Google-powered Web, I thought it might be worth your while to question if you’re overvaluing SEO. 1. Blogs have a lot going for them: But if you focus on just one minor benefit of blogs above — the keywords — I would argue that you’re shooting yourself in the foot. 2. 3. 4.
You know what makes me not want to link to your site? 5. 6. 7.