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Krista Neher | August 1, 2012 | 1 Comment <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-media;page=article;artid=2189693;topcat=social;cat=social-media;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-media;page=article;artid=2189693;topcat=social;cat=social-media;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> One of the most common questions that I am asked about social media marketing is, "How do I get people to like/follow/fan/friend me?" My answer is, "The same way that you would in the real world.
Creating unique, high quality content for company websites , blogs or social is one of the biggest challenges businesses face. Each piece you publish must accurately reflect your business and be unique, engaging, and relevant to have any positive effect with your readers – and with search engines. Use this informal litmus test to see how your content measures up. Be critical in your evaluation of your new content; you’re only hurting yourself by going easy on it. If it helps, have an associate objectively score your content (if you feel that work you’ve created is Your Baby, you need a fresh set of eyes on it).
Overview The dashboard to your professional world. Your LinkedIn homepage provides you with an overview of what’s going on in your network with Network Updates and the latest news, jobs, and answers.
These days, spying on your competition is easier than ever. Twitter is one of the most popular social networks for businesses, and it gives you an advantage that you may never have had before. Because so much Twitter data is public, you can easily use that data to learn so much about your competitor’s followers and strategies. In this post, we will look at seven ways you can use this data to look behind the scenes of what your competitors are doing. Before We Get Started If you are not already using a Twitter management client, I would suggest you try one.