Business SEO Services. How Much should you Pay for Marketing Services? This is a common question, especially this time of year when we are planning our time, money and priorities.
To help you start, here are average hourly rates for different marketing services with links for more details: Writing: As seen in this comprehensive guide to writing rates by project type, writing costs range significantly from $30-$200 / hour depending on the experience of the writer and the expertise required.Website programmers / designers: While major development projects are quoted on a per project basis, for basic website updating and tweaking, rates are typically $75-$125 per hour.Graphic designers: Most graphic designers will quote their hourly rates ($65-$150) but final quotes are always done based on project.SEO or Search Engine Optimization specifics and pricing have changed dramatically in recent years. Hourly rates vary from $76-$200, but most SEO specialists will only initially quote for large projects with monthly retainers and 3-6 month minimums.
How Much Does Social Media Cost Companies in 2012? UPDATE: If you would like to see the newest version of my Social Media Marketing Rate Sheet, please Click Here.
Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services. As you might expect, that post was insanely popular, so I followed it up with How Much Does Social Media Cost Companies in 2011 last year, and now this year those prices are being updated again with this post. For all three, these prices are taken from published rates found online, as well as what other agencies and consultants have told me they charge for these services. In general, both posts in 2010 and 2011 were designed to give companies basic price information around the most common services, such as setup and execution of a blog, Twitter and Facebook page, as well as basic Social Media Training.
Now, on with the prices. How Much Do You Charge for Web Dev/Design Services? As part of an ongoing annual survey for the social media industry, Mark Collier offers this year’s “How Much Does Social Media Cost Companies in 2012?”
Report on our industry. This is a significant survey and mostly matches the ones coming out of the WordPress 2011 State of the Word survey from self-employed respondents, WooTheme’s Infographic on WordPress in 2012 for designers and developers, and similar studies and reports. As I travel the world talking to designers, developers, and coders wanting to base their business on WordPress, I’m often asked how much they should charge to which I respond “less than I do but more than you are currently.”
Too many under-charge, making it harder for professionals to keep their rates reasonable. According to Collier’s research, most designers are charging for blog design and core development USD $1,000 to $3,000 when the going rate is $1,000 to $5,000. Video figures were fascinating. Me, I’m cheap. The numbers didn’t surprise me.