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Three Steps to Effective Business Storytelling - Ariel Group. Three Steps to Effective Business Storytelling By: Kate Nugent Kate Nugent is a director, consultant, and coach. She has conducted leadership development programs for organizations such as American Express, General Electric, Deloitte Consulting, and Merrill Lynch. She has taught acting... Learn more about the author › The number one question I get in the classroom is: “What story should I tell?” The number two question is “Okay, now that I have this personal story that connects with the hearts and minds of my audience – how do I use it in a business context?” It’s easier than you think. The 3 Steps to Effective Business Storytelling Determine your message. Here are some examples: A leader whose company was going through a major merger told a childhood story of her mother re-marrying and welcoming three stepchildren into their household.

Now it’s your turn. “Tell a story at your next meeting or presentation. 5 Core Elements Every Innovator Needs to Master: Your Origin Story. This is the first post in a series of five that looks at the 5 Core Elements every innovator, change-maker and entrepreneur needs to master: Origin, Audience, Gift, Brand and Culture. Look for a deep dive into these 5 stories this May 2014 at the launch of Get Storied University—a next generation developmental program that will transform your abilities to convey a game-changing story. Nike was…a waffle iron and a college athletic coach. CharityWater was…a nightclub promoter who decided to throw a kickass birthday party. Google was…two Stanford nerds in a dorm room with pizza and an algorithm. Before these epic brands became household names, they each had a humble origin story for how they came to be. We love the underdog. We also want to know where stuff comes from. One cold winter night, Tom and Tom began mixing juices in a blender.

Just two dudes, on a boat, making smoothies. If you think about it, most big iconic brands have a mythic origins story. Why The Back Story Matters Disbelief. The Story of You. What if you could write your life story — not the one you’ve lived until this point — but the one you’re about to… and what if that life story is the one you truly want to live? Let the latest brain research help you discover the real reason why you’ve been unable to write your own script until now, and boldly claim the narratives you need to write the most powerful and true version of you. Join seasoned storytellers and guides Jen Lemen and Ria Sharon as together they unravel what holds us back in our old stories and how cooperating with our natural way of thinking can be just the ticket to a more honest, effective, and connected you. This light-hearted exploration includes fun, simple prompts, quick journaling exercises, mad lib style excavations and a playful dose of magic to help you uncover why you’re stuck… so you can move forward in your relationships, your work, and your life with more compassion, less judgment, and more hope.

New to online experiences and classes? Social entrepreneurs go Hollywood: The promise of change in 25 words or less. (It’s pretty hard to change the world, if no one wants to follow your thinking…) Curtis Faith has been asking us all about stories. What is your story? Who is the hero? How will it end? Good questions, because stories provide a powerful framework for spreading ideas. This is especially true if your ideas are different, challenging, and could seen by ordinary folk as a little bit “too newfangled for practical application”.

Randy Olson, the scientist-turned-filmmaker, regularly lambastes the academic/science community for getting so caught up in the pointy-headed details that they completely forget how real communication happens. Also take a look at the work by Alex (Sandy) Petland, the author of Honest Signals. Yet most scientists (and other big idea people) don’t get it. The thing is, if you want to move your idea from the edge into the mainstream, from the future to the present, you have to package it. This is not the same thing as dumbing it down. Hollywood Story: Too corny with a hero? Nancy Duarte: The secret structure of great talks. Sketches + story, 22 #storybasics I've picked up in my time at Pixar.