Katrin Askergren
Les géants de la Grande Distribution accélèrent leurs initiatives Numériques. À l’heure actuelle, faire ses courses en grandes surfaces relève encore du parcours du combattant et nous sommes globalement tous confrontés à l’encombrement des rayons, aux longues files d’attente en caisse, au poids des sacs ainsi qu’à d’éventuels manques de stock sur certains produits. Pour répondre à certaines de ces problématiques, les entreprises de la Grande Distribution développent depuis quelques années maintenant des solutions de caisses automatiques ou encore de « Drive ». Ces entreprises sont aussi pleinement rentrées dans le monde du e-commerce en développant des stratégies cross-canal de vente en ligne plus ou moins bien intégrées et couplées à de la livraison à domicile.
Force est de constater que ces initiatives, même si globalement réussies, n’apportent pas toutes les réponses aux problèmes induits par la corvée des courses. Retour sur deux initiatives « mobiles » dans le secteur de la Grande Distribution. Application Walmart La vidéo promotionnelle ici : Tesco opens 'virtual shop' inside Gatwick so you can fill your fridge while you wait for your plane. 'Virtual fridge' uses barcode scanning app on smartphones to stock up online basketDeliveries can be booked for up to three weeks in advance, so deliverymen can turn up while you unpack after your holiday By Eddie Wrenn Published: 10:14 GMT, 8 August 2012 | Updated: 11:01 GMT, 8 August 2012 Tesco have today launched an interactive virtual grocery store at Gatwick Airport to help holidaymakers shop for their return using their smartphones.
Tesco said the facility builds on its launch of a virtual store in Seoul, South Korea, last year, which allowed commuters to shop in subways and at bus stops by pointing their mobile phones at billboards. Travellers from Gatwick could avoid returning home to an empty fridge by scanning images of products like milk, bread, cheese, wine and chocolate with their smartphones. Then, when you return home and feel the holiday blues coming, at least you do not need to go to the shops - instead waiting for the deliverymen to arrive while you unpack. SEO: 5 Simple Steps for Choosing Effective Keywords. With Google placing a strong emphasis on quality contentfor performing well in organic search, it’s no wonder choosing the right keywords can make or break the success of the content you publish. We all want to attract more traffic to our website, but it’s not just about increasing numbers. We must choose the most effective keywords that connect with the right audience for our business, ultimately convincing visitors to convert as leads.
This process of keyword research can be tricky, but when done well can have an outstanding impact on your Inbound Marketing efforts. Here are 5 simple steps for choosing effective keywords: 1. 2. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action 3. 4. 5. Performing keyword research can be very rewarding when done right. Image Credit. The_seo_survival_guide_by_weidert_group. White board friday seo. All there is to know about NFC - Shopping. Near-field communication (NFC) has been slow to catch on in Australia; gradually, however, the technology is making its way in. The Commonwealth Bank introduced its NFC app Kaching six months ago; the NSW Government recently released an NFC tourism initiative down at The Rocks; and RIM is integrating it into its newer smartphones.
However, it's not something with which the wider Australian public is particularly au fait yet. What is it? What can it do? And how will we be using it in the future? Many of us think of NFC as a tool solely for mobile payments — its implementers included. Developed by Tapit, the campaign uses QR codes and NFC tags, scattered around the location, to let users take an interactive, self-guided tour. "In layman terms," said Jamie Conyngham, CEO and co-founder of Tapit, "you get a phone out of the box, and you can tap things with it for payment; or, in our case, to get content and information. Conyngham, however, disagrees that uptake has been slow. Tag and Play. Lessons from the SEO Pros: Rank Better in Google & Bing. We had the good fortune of getting into the packed SXSW Interactive session on How to Rank Better in Google & Bing presented by a panel of search engine heavy hitters including, Danny Sullivan, Founding Editor of Search Engine Land; Duane Forrester Senior Product Marketing Manager, Bing Webmaster Tools and Matt Cutts, who heads the Webspam team at Google.
Some attendees may have felt that having Forrester and Cutts on the same panel might result in a smack down between Google and Bing, but on the contrary, the two worked together to provide practical advice and a healthy dose of humor. They began with this video that explains what SEO is all about. Then they shared a few tips about how one should make website content the ingredients for a search engine recipe.
If you use the right ingredients, the search engines will love you; Use the wrong ones and you’ll end up with little to no traffic directed twoards your site. So what are these magical ingredients that search engines drool over? LinkedIn: The Beginner's Guide. Update: This post was updated October 2013 to reflect current statistics and tools. LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users.
Nonetheless, LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries. Founded by Reid Hoffman in 2002, LinkedIn has grown to 225 million members in over 200 countries, making it the world’s largest professional network on the Internet (by comparison, Twitter has more than 500 million registered users, and Facebook has surpassed one billion). Currently available in 20 languages, LinkedIn remains a relevant platform the world over. That being said, we doubt you spend 20 minutes on LinkedIn per day, like Facebook’s power users do.
So, if you need a crash course on what LinkedIn has to offer, browse the network’s most prominent features below. SEE ALSO: The Beginner’s Guide to Facebook 1. 2. 3. 4. 5. 6. 7.