What Social Media Campaign Model? | Social Media Certificate. A thought experiment for this fine holiday weekend: What models for Social Media Campaigns are needed? I found the following shotgun approach offered by Laurel Papworth on her personal blog: Additionally, metrics man included this EEIA model on his blog: While Laurel views the success of general social media campaigns across a spectrum of behaviors, metrics man’s model appears to focus on design through response as a process testable in unilinear fashion or in segmented fashion. Regardless, the evolution of Social Media Campaign Modeling will parallel the expansion of Social Media technology as well as the evolution of Social Media uses and needs. Appropriate models will gain strength as campaign typologies are clarified and assessment schema describe (and begin to predict) behaviors. Like this: Like Loading... Business Models for Virtual Currency and Virtual Goods. What is the business model for use of virtual currency and virtual goods in social networks?
This is the third in a four-part series on virtual currency and virtual goods. The first covers definitions and potential revenues from virtual goods. The second, purchase motivation. The final post features examples of the use of virtual currency and virtual goods in social networks. Benefits for Owners of Social Networks In his excellent video on Virtual Currency in One Hour, Tom Hale of Second Life describes three advantages of virtual goods for website owners: Direct Monetization. Profitability. Engagement. Similarly, in Beyond Facebook Gifts: Virtual Payments, Anu Shukla described user activities associated with virtual goods and shows how they benefit the social network owner: Business Models for Virtual Goods Hale also lays out three business models: Direct Model, in which the publisher sells games, currency or brand partnerships.
Virtual Good Purchase Percentages Comments? Related Posts. 25 Facts Every CEO Must Know About Social Media in 2011 | Tampa Web Design Social Media Agency. Framework: The Social Media ROI Pyramid. Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb (slides and video) where I introduced this to the public for the first time. [The novice provide executives with engagement data --causing themselves to be stuck in the churn of obtaining more followers and fans --without a clear business goal] 140 social strategists around the globe at enterprise class size companies indicated their top internal objectives for 2011 is to “Create ROI Measurements” Experimental mediums require proof they work.
The corporate social strategist is constantly being challenge as they grasp more budgets to prove their efforts and teams are making a difference.
How To Start A Social Network — Business models, revenues, engagement.