MUST KNOW: Top 8 Chinese Social Networks & Eccomerce « Mailman Group : A social media and innovation agency. It’s now 2011 so we’ve short listed the TOP 8 Chinese social networks, ecommerce and search sites you must use (or at least consider) when creating your Chinese social media strategy. Big players such as taobao (listed below) is by far the most dominant force in online purchase for Chinese globally. Although the major social networks of RenRen and Kaixin and large, they do not always present the best options for modest companies (with modest budgets). The Top 8 China Social Sites (+ Eccomerce/search) Weibo: The Twitter of China. China blocked Twitter and other micro-blog technology (Fanfou.com) in 2009 when riots started in the Western region of wieboXinjiang. The government could foresee Twitter enabling the revolutions we are seeing in the Middle East (by the way, Malcolm Gladwell, you were incorrect, the revolution was indeed tweeted).
RenRen: In 2006, Oak Pacific Interactive bought Xiaonei for around $4 million. Kaixin001: Literally means “happy” in Chinese. AnyComments? Social Media Users in China more active than those in the U.S. By Swati on May 3rd, 2011 Web users in China are more active than those in the U.S, says a recent study, conducted by the research firm, Netpop. The study polled 1,253 Americans and 1,221 Chinese consumers and found that over 93% internet users in China undertake Web 2.0 activities like using social networking sites, blogging, browsing etc. when compared to 93% users in China. Apart from the number of users, the way the users in the two countries used social media, was also found to differ to a great extent. Given below are some of the interesting facts, the Netpop study revealed: Number of Users When compared to China, more women are using web in the U.S.
Average age of Users The average age of individuals using social media is about 28.1 years old in China, and over 39.1 years old in the US. Time spent Online The socially-active individuals in both the countries spent over 4 hours using the net on a typical weekday. Level of Contribution Popularity of Content Sharing Sites Comments. China's Top 3 Social Network Sites. The leading social networking site in China, renren.com, started out as a blatant Facebook clone - but it now has tens of millions of users. Despite obvious similarities to Facebook, there is one significant difference from the U.S. in how Renren and other Chinese SNS are used.
The bread and butter of these sites is social games using virtual items. Indeed, Farmville originated in China! In this first post of a series, we outline the most popular social network sites in China. Kaiser Kuo is a Chinese-American who lives in Beijing. There are 3 social networking sites that are clearly in the lead in China, according to Kaiser Kuo.
Renren.com is the leading social network. The site was founded in December 2005, shortly after Facebook began to ramp up. Xiaonei.com was literally a Facebook clone when it started, sporting the same shade of blue and the same layout. Kaixin001.com is another very popular social network. Avenir technologies Pvt Limited. CHINA'S SOCIAL NETWORK GIANTS BATTLE FOR SUPREMACY, AND WHY FACEBOOK WOULD STRUGGLE THERE. Feb. 9 (Bloomberg) -- The top social-networking service in the world’s biggest Internet market was created by graduates of a prestigious university to help students communicate with each other. And it’s not Facebook Inc. Renren.com leads China’s surging social-networking market with more than 160 million registered users, according to Analysys International in Beijing. Competitor Kaixin001.com has more than 93 million.
Their edge over billionaire Mark Zuckerberg’s service: a government that blocks Facebook access. “Our service is basically the same as Facebook’s, in terms of functions and features,” said Donna Li, a general manager at Renren. With Facebook’s valuation topping $63 billion, Renren and peers may be the next investment opportunities in a market with more Internet users than the combined populations of the U.S. and Japan. Facebook, Twitter Zuck Visits China “Renren has copied most of Facebook’s features, so they now do almost exactly the same things,” said Zeng, 29.
China SNS sites « Mailman Group : A social media and innovation agency. China Social Networks: Cool Girls to Hipsters. Facebook holds sway as the default social network in many parts of the world across all Internet demographics. In China, where Facebook is blocked, a handful of homegrown social networks attract segmented audiences, ranging from upmarket urban youth to university students and migrant workers.
While the world’s big focus these days is on Renren preparing to go public, these other networks deserve a look: - Douban – a more specialized social networking site, attracts art students and those passionate about books, cinema, culture, and music. Users connect according to their interests and often hold offline activities, such as trips to local art exhibitions. - Kaixin001 – a platform designed for a more mature audience of young professionals, has a membership that is heavily dominated by white collar workers in Beijing; Guangzhou, Guangdong; Shanghai; and second-tier cities.
Fastest growing nation on Facebook? China! Asia's business use of social networking continues to grow. By SMBWorld Asia Editors | Jun 17, 2011 Thumbnail: Businesses today are not merely using social networking platforms as media on which to passively post banner advertising, but as a channel with which to interact with potential and existing customers. Reflecting the rapidly ascending parabola of social media, Regus' global survey of business use of social networks found that as many as 47% of firms globally are successfully using social networking to find new business, 7% more than a year ago.
China and India are leaders in this activity with 65% of Chinese firms and 61% of Indian firms declaring that they successfully use social media to acquire new customers. Japan (21%) is less optimistic on this front suggesting efforts are mainly due to aggressive social networking action rather than passive receipt of enquiries. Eighty-three percent of Indian companies believe that social networking is essential to the success of a business. What Social Media Companies Need to Know about China. In the West, the Internet started with users in business, academia and government, mostly fulfilling utilitarian needs.
In contrast, Internet usage in China stemmed from a consumer phenomenon, focused on entertainment and communications. Most Western media coverage of Internet usage in China focuses on the narrative of censorship and control, missing the vibrant social nature of the largest internet market in the world. Like many other countries, one of the hottest areas of Internet growth in China is in social media. While American companies like Facebook, YouTube and Twitter dominate Western markets, many of China’s 300 million Internet users are gravitating toward home-grown sites such as Youku for video sharing, QQ for social networking, Xiaonei, Kaixin001 and others. China is currently dominated by these large domestic social networking sites (SNS), while foreign players have been entering the market with less success. 1.
Amusing themselves to death. 2. 3. 4. 1. 2. China Internet Users More Comfortable with Companies who Microblog. Research from Fleishman-Hillard found that while internet users in China overwhelmingly felt more comfortable with companies that microblog, those in North America and the UK were largely unmoved. China Internet users also show very positive attitude toward companies monitoring microblogs: Edison Research found that while 87% of US consumers had heard of Twitter, only 7% used it. How many people have heard of microblogs? Still not many. Related China Online Marketing Posts: What content do China microblog users like? 2008 China Laptop Market Internet Users Study 70% of their Leisure Time Spent on the Internet Total China Internet Users Exceeded 500 Million by H1 2011 4 Chinese Companies among Top 50 Most Innovative Companies 2010. Greater China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market. June 8, 2011 Greater China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market comScore Releases Latest Report on Online User Engagement and Top Sites in Market comScore Veteran Xinyu Huang Appointed Senior Vice President of Greater China Hong Kong, June 8, 2011 – comScore, Inc.
“The digital environment is constantly growing and evolving and no place is greater proof of this than Greater China,” said Xinyu Huang, comScore senior vice president of Greater China. Online Users Spend Largest Share of Time on Portal and Entertainment Sites Internet users age 15 and older accessing the Internet from a home or work location in Greater China (which includes Mainland China, Taiwan and Hong Kong for this study) allocated the largest share of their time online to Portal sites in April. *Greater China refers to the aggregate of Mainland China, Taiwan and Hong Kong. Xinyu Huang Appointed to Lead comScore Efforts in Greater China About comScore comScore, Inc. China social networking sites statistics 2009 (updated)