The Next Generation of Business Engagement aka Dave Evans | SMLXL - Engagement Marketing and Communication principles from Alan Moore. November 30th, 2010 Many moons ago, I evangelised the need for companies to move from a world of Interruption to Engagement. That resulted in Tomi Ahonen and I co-authoring the book Communities Dominate Brands: business and marketing challenges for the 21st Century. The year was 2005, the same year Facebook, YouTube and myspace came onto the scene, with bebo, and faceparty lingering with intent either before or after the event.
All, the poster children for something that had in fact been long in gestation. There is No ctrl + z Not that you would believe it – the roll call of companies, and even industries that lined up to be deniers, defenders, accusers, litigators, jailors even, were emphatic. Pragmatism in these times is always a worthy companion, and so I commend to you a book and project by Dave Evans called: Social Media Marketing: The Next Generation of Business Engagement.
I was thinking where you started with social media and hour an day to this next project. Q&A: Mark Squires, director of social media at Nokia. Mark Squires is director of social media at Nokia, and is responsible for the Nokia Conversations blog, internal blogs, blogger outreach, and more. We interviewed Mark about Nokia's approach to social media, internal and external, as well as its recent 'marathon PR failure'... How long has Nokia had a social media team? We came late to social media, though we had been involved in some ways from the word go, through features such as the life blog on some of our phones. Nokia isn’t your average company, thanks to being a phone company we were engaged in many forms of communication already. Before we started with social media, the basis was that, if you are going to talk to people, you need to do so in a sustainable manner.
We didn't just want to do it for the sake of it. I wrote a paper on it which helped make the argument internally, then it took time, starting with Nokia’s internal blogs. We drew up a set of guidelines, using best practice examples from companies like Sun Microsystems. 10 tips for writing an impactful blog post. Tweet How cause advocates & citizen journalists can be more effective Target audience: Nonprofits, social change organizations, educators, journalists, foundations, businesses, individuals. This is part of Creating Media, our ongoing series designed to help nonprofits and other organizations learn how to use and make media. Guest post by Spencer Critchley O’Reilly Network Starting a blog for your nonprofit or organization and don’t know where to start? Write what you know — and what you care deeply about. Here are 10 tips on how to write an effective, authoritative and persuasive blog post: Respect the value of people’s time 1Anyone who publishes is making a deal with their audience: This will be more rewarding than real life would have been.
Have a strong focus, and relate everything to it 2A good focus is a simple idea that people care about — in a newspaper story, it’s the lede. Look for the heat in your subject 3Appeal is emotional, not intellectual. 7Opinion makes blogging lively. Podcast Episode: DishyMix: Alan Moore on Renegotiating Power Relationships in the Globally Networked Society (Success Secrets from Famous Media and Internet Business Executives. Transcript Susan Bratton: Welcome to DishyMix. I’m your host, Susan Bratton, and on today’s show you’re going to get to meet Alan Moore. Alan’s the founder of a company called Engagement Communication Consultancy, and I’m going to ask him how pronounces this, small, medium, large, extra large or mistlelicksle. I met Alan when I was part of the Traveling Geeks contingent last Summer when we went to London and Cambridge.
Alan lives outside of Cambridge in a little village called Over, o-v-e-r – and I’m sure he has some funny comments about the name of his town. Alan Moore: Hi there. Susan Bratton: Well you and I met – oh, I wanted to ask you that actually. Alan Moore: It was either Pembroke College or Peter House. Susan Bratton: Yeah, it was built in the 1200’s, right? Alan Moore: Yeah. Susan Bratton: Yeah, it was a beautiful thing and we had this gorgeous dinner. Susan Bratton: we were kind of by candlelight in this really beautiful old building.
Alan Moore: I’d love that. Alan Moore: Okay. Picture This. One of the oft-overlooked elements in the routine of blogging is image selection. Now, not every blogger uses images, charts, graphs, or other visuals as part of their storytelling approach (Seth Godin, most notably, is almost always a text-only blogger). But for those of us who do, our photos can be just as important and compelling as our written copy. The art of communications and marketing is largely one of storytelling. As someone with small children, I can appreciate the necessity of images to help tell stories. So you see, the cavalier approach to image selection simply won't do for blogging. Finding Images Let's start with the basics. Flickr The grand-daddy of all image sites. What's all this talk about rights? I'm not a lawyer (I don't even play one on TV), but I can tell you that many online images are covered by a Creative Commons license.
It's important to understand how CC works and how it applies to your own content as well as to others'. No Straight Lines - Why No Straight Lines | SMLXL - Engagement Marketing and Communication principles from Alan Moore. Fortune Global 100 Social Media Study - The Burson-Marsteller Bl. Following in the footsteps of consumers, large international companies are now becoming active participants in social media. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.
Like the 100 study found, Twitter is the social media platform of choice among the Global 100. The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders. Companies' platform preferences also differed among regions. To access the complete analysis of these findings click here for the PDF report. Zanby: Roll your own community. Zanby: Create your community from JD Lasica on Vimeo. I‘ve been fascinated for some time by Zanby, a plaform for online collaboration for businesses and nonprofits that launched last year. I chatted a few months ago with Leif Utne — technologist, journalist, activist, musician, social entrepreneur and son of the founder of the Utne Reader — about Zanby and its potential as a customized collaboration community for millions of members.
“It’s a pretty exciting way to allow a movement to collaborate across organizations to share users and share content, while being able to maintain their distinct identities,” Leif said. A few other platforms have stepped up to the plate, but what’s different about Zanby is that it allows organizations to create teams of online collaborators in a richer way than Microsoft’s SharePoint or Google Groups by letting you create “group families” with all the latest photos, videos, discussions and upcoming events shared by all the groups in the family. Which Company Has the Most "Social" Employees? [INFOGRAPHIC] Sales and marketing database NetProspex has published some findings about how employees use social media and which companies have the most "social" employees.
Each company's ranking is determined by its employees' overall social media activity, including the average number of connections across various networks. NetProspex even ranked employees on Twitter by average number of tweets and followers, and compared male and female employees' social scores. Do the deeds of employees who are active online have a trickle-up effect on a brand's overall social media presence? Take a look at the infographics created by Social profile research and discovery company Flowtown below and let us know what you think. Click image for full-size graph. [img credit: webtreatsetc] Inbound Marketing Forum Group News.
Email Marketing Tips That Get You Noticed. Yesterday, I wrote about why email marketing can work for your business and here are some email marketing tips you can use to improve your return on email marketing. Email Marketing Tip 1: Focus on One Message for your email. If you’re sending non-newsletter email blasts, stick to one primary message for each email sent out. The more information you pack into an email, the higher the chance the recipient’s eyes will glaze over and they’ll reach for delete.
Keep it to one focus point and put it right in the subject and first lines of the message to make it easier for those just skimming to absorb your message. Keep in mind that email newsletters are expected to provide bits and pieces of several messages, so this tip doesn’t really apply to newsletters. Email Marketing Tip 2: Customize Your Email Marketing Message. Email Marketing Tip 3: Include a Call to Action in your Email Marketing. Email Marketing Tip 4: Watch Your Email Marketing Stats.
4 Detective Tricks to Find Your Customers in Social Media | Social Media Marketing. 50 Ways to Get Your Site Noticed. This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a website. Not all of the items listed below will apply directly to you and your business; however, they are, at the very least, an excellent source for inspiration. If you have good content, people will always come back for more. If you are already lucky enough to have a community—even just some regular users—listen to them. Knowing how users use your site is vital. Find out how users navigate your site via heat maps. When you read your favorite blog or read an article of interest, leave a comment with your name, email address and website link.
Smashing Magazines commenting system making it easy to take part. This should be an ongoing process since there are many local, national and worldwide directories. If you are designing web sites and are proud of your work, submit your site to web design galleries. Ensure you always have business cards to hand out. Social Networking Time Management Tips. Social Networking Time Management Tips Yesterday I had to opportunity to present on a panel at the BIG Council: "Social Media Strategy" - An Interactive Program which included an all-star line up of Charlotte's top social networking marketers including; Scott Hepburn, Fred Sexton, Brian Hamlett, and Mike Granetz.
One of the social media topics we we're asked by the crowd was how do you manage your time with all the social networking sites out there? To answer this question I wanted to put together some helpful tips to maximize your time and get the most out of your online marketing efforts. As Ivan Misner points out in a recent article in Entreprenur: The key to success with social media is to outline a strategy which considers the amount of time you can realistically dedicate each day to your online marketing efforts.
If you plan your activities, use time-saving tools and make sure your ROI expectations are reasonable you'll be in a good position to succeed at social networking. Marismith > ReclaimPrivacy.org - scan your Facebook settings | M. 5 Creative Uses for Crowdsourcing. When Jeff Howe coined the term “crowdsourcing” in a 2006 Wired article his examples were mainly “labor markets for specialized talents,” like iStockphoto, iFilm, and InnoCentive. But the business model of outsourcing to the crowd has grown (as has Howe’s article — he published a book on the topic in 2008). As open-source software developers learned long ago, asking a pool of people to create something can be faster, cheaper, and more accurate than putting a project in the hands of individuals.
These five start-ups are doing just that by using crowdsourcing in creative ways. 1. Maps and Traffic Information - Waze Traffic jams are one place where you can count on people having unexpected free time. Even when out of a jam, just having the app open adds map and traffic information. The automated system isn’t perfect, but drivers can flag errors, like missing roads, for people to correct online. Waze also provides an opportunity for individuals to earn online fame. 2. 3. 4. 5.
How to blog on Wordpress.com video tutorial. Videos and tutorials. Profiles of change agents, social enterpreneurs & nonprofit influencers Following is a listing of interviews we’ve done related to social media and the nonprofit/cause worlds. Looking for video tutorials? They’re now on their own page. Profiles in Social Change (interviews) Slap Cancer: 5 lessons from a successful cause campaign Producer: JD Lasica 6:39, July 2012 One of the most impressive fundraising campaigns has to be the campaign put on by Brianna Haag and her team of volunteers for the Leukemia & Lymphoma Society.
. • Read full post and description • Watch, embed or download video on Vimeo PlayTell: Video chat and storytelling that connects loved ones Producer: JD Lasica 05:29, June 2012 Semira Rahemtulla is the CEO and co-founder of a cool new tablet app called PlayTell. . • Read full post and description • Watch, embed or download video on Vimeo Jolkona: One-to-one philanthropy Producer: JD Lasica 09:42, January 2012 • Read full post and description • Watch or embed video on Vimeo.
What Works, What Doesn't : What B2B Readers Want, Circa 2010. I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. The impetus is a competitive analysis I’m helping do for a publisher, which includes asking readers about everything from what they read, how they get it (print or online) to how they use content to do their jobs better. The results have been an interesting grab-bag of reassuring truths, outright surprises and common-sense dope slaps that show how we in the “content marketing” business can get so caught up in our high-falutin’ notions we forget about the real problems our readers face. I’m saving the best stuff for my client, of course, but some initial findings that might help you decide what and how to publish for your customers.
Paper is NOT dead. Social networking? Don’t Just Regurgitate. Test It On An Itty-Bitty Screen. So there it is, a grab-bag of sundry insights about how B2B customers want their industry news cooked up. Most under-rated aspect of social media marketing | {grow} Translation: "Reading this blog makes us don native costumes and dance with exuberance" Do you have an “in-the-moment marketing strategy?” If you don’t, you could be missing one of the biggest opportunities of the social web! I had lunch recently with a marketing manager for a major TV cable network and we talked about the evolution of social media marketing at his company. He had a couple of quotes that illustrate the importance of reactive, or in-the-moment marketing … “When I started working in social media marketing, it was basically just me. I’m sure some of these growing pains sound familiar, but there is also a common theme here and a potential storm cloud for my friend that may not be obvious to him.
One of the hallmark characteristics of marketing on the social web is the reactive, opportunistic nature of engagement. Traditional media: Take out an ad and hope customers buy stuff. New media: Watch real-time customer, prospect and competitor behavior and react as it is happening. The five questions small businesses need to ask about social med. The new realities of corporate blogging | {grow} The NEW “Four P’s” of marketing | {grow} How to write for the web: 23 useful rules. Analyze your Twitter Reach. Building An Online Community Team: The 5 Roles You Need To Fill - FeverBee. Corporate Social Media Policies: The Good, the Mediocre, and the Ugly. 10 Awesome Free Tools To Make Infographics. A/B testing comes to the masses with WordPress plugin.