SMLXL - Engagement Marketing and Communication principles from Alan Moore. November 30th, 2010 Many moons ago, I evangelised the need for companies to move from a world of Interruption to Engagement.
That resulted in Tomi Ahonen and I co-authoring the book Communities Dominate Brands: business and marketing challenges for the 21st Century. Q&A: Mark Squires, director of social media at Nokia. Mark Squires is director of social media at Nokia, and is responsible for the Nokia Conversations blog, internal blogs, blogger outreach, and more.
We interviewed Mark about Nokia's approach to social media, internal and external, as well as its recent 'marathon PR failure'... How long has Nokia had a social media team? We came late to social media, though we had been involved in some ways from the word go, through features such as the life blog on some of our phones. Nokia isn’t your average company, thanks to being a phone company we were engaged in many forms of communication already.
10 tips for writing an impactful blog post. Tweet How cause advocates & citizen journalists can be more effective Target audience: Nonprofits, social change organizations, educators, journalists, foundations, businesses, individuals.
This is part of Creating Media, our ongoing series designed to help nonprofits and other organizations learn how to use and make media. Guest post by Spencer Critchley O’Reilly Network. Podcast Episode: DishyMix: Alan Moore on Renegotiating Power Relationships in the Globally Networked Society (Success Secrets from Famous Media and Internet Business Executives. Transcript Susan Bratton: Welcome to DishyMix.
I’m your host, Susan Bratton, and on today’s show you’re going to get to meet Alan Moore. Alan’s the founder of a company called Engagement Communication Consultancy, and I’m going to ask him how pronounces this, small, medium, large, extra large or mistlelicksle. Picture This. One of the oft-overlooked elements in the routine of blogging is image selection.
Now, not every blogger uses images, charts, graphs, or other visuals as part of their storytelling approach (Seth Godin, most notably, is almost always a text-only blogger). But for those of us who do, our photos can be just as important and compelling as our written copy. The art of communications and marketing is largely one of storytelling. SMLXL - Engagement Marketing and Communication principles from Alan Moore.
Fortune Global 100 Social Media Study - The Burson-Marsteller Bl. Following in the footsteps of consumers, large international companies are now becoming active participants in social media.
A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. Like the 100 study found, Twitter is the social media platform of choice among the Global 100. The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders. Companies' platform preferences also differed among regions. To access the complete analysis of these findings click here for the PDF report. Zanby: Roll your own community. Zanby: Create your community from JD Lasica on Vimeo.
I‘ve been fascinated for some time by Zanby, a plaform for online collaboration for businesses and nonprofits that launched last year. I chatted a few months ago with Leif Utne — technologist, journalist, activist, musician, social entrepreneur and son of the founder of the Utne Reader — about Zanby and its potential as a customized collaboration community for millions of members. “It’s a pretty exciting way to allow a movement to collaborate across organizations to share users and share content, while being able to maintain their distinct identities,” Leif said.
A few other platforms have stepped up to the plate, but what’s different about Zanby is that it allows organizations to create teams of online collaborators in a richer way than Microsoft’s SharePoint or Google Groups by letting you create “group families” with all the latest photos, videos, discussions and upcoming events shared by all the groups in the family. Which Company Has the Most "Social" Employees? [INFOGRAPHIC] Sales and marketing database NetProspex has published some findings about how employees use social media and which companies have the most "social" employees.
Each company's ranking is determined by its employees' overall social media activity, including the average number of connections across various networks. NetProspex even ranked employees on Twitter by average number of tweets and followers, and compared male and female employees' social scores. Do the deeds of employees who are active online have a trickle-up effect on a brand's overall social media presence? Take a look at the infographics created by Social profile research and discovery company Flowtown below and let us know what you think. Click image for full-size graph. Inbound Marketing Forum Group News. Email Marketing Tips That Get You Noticed.
Yesterday, I wrote about why email marketing can work for your business and here are some email marketing tips you can use to improve your return on email marketing. Email Marketing Tip 1: Focus on One Message for your email. If you’re sending non-newsletter email blasts, stick to one primary message for each email sent out.
4 Detective Tricks to Find Your Customers in Social Media. 50 Ways to Get Your Site Noticed. This article aims to show you how to attract users and make them hungry for more.
Who is this post for? Anyone with a website. Not all of the items listed below will apply directly to you and your business; however, they are, at the very least, an excellent source for inspiration. Social Networking Time Management Tips. Social Networking Time Management Tips Yesterday I had to opportunity to present on a panel at the BIG Council: "Social Media Strategy" - An Interactive Program which included an all-star line up of Charlotte's top social networking marketers including; Scott Hepburn, Fred Sexton, Brian Hamlett, and Mike Granetz.
One of the social media topics we we're asked by the crowd was how do you manage your time with all the social networking sites out there? To answer this question I wanted to put together some helpful tips to maximize your time and get the most out of your online marketing efforts. As Ivan Misner points out in a recent article in Entreprenur: Marismith > ReclaimPrivacy.org - scan your Facebook settings. 5 Creative Uses for Crowdsourcing. When Jeff Howe coined the term “crowdsourcing” in a 2006 Wired article his examples were mainly “labor markets for specialized talents,” like iStockphoto, iFilm, and InnoCentive. But the business model of outsourcing to the crowd has grown (as has Howe’s article — he published a book on the topic in 2008). As open-source software developers learned long ago, asking a pool of people to create something can be faster, cheaper, and more accurate than putting a project in the hands of individuals.
These five start-ups are doing just that by using crowdsourcing in creative ways. 1. How to blog on Wordpress.com video tutorial. Videos and tutorials. Profiles of change agents, social enterpreneurs & nonprofit influencers Following is a listing of interviews we’ve done related to social media and the nonprofit/cause worlds. Looking for video tutorials?
What Works, What Doesn't : What B2B Readers Want, Circa 2010. I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. The impetus is a competitive analysis I’m helping do for a publisher, which includes asking readers about everything from what they read, how they get it (print or online) to how they use content to do their jobs better. The results have been an interesting grab-bag of reassuring truths, outright surprises and common-sense dope slaps that show how we in the “content marketing” business can get so caught up in our high-falutin’ notions we forget about the real problems our readers face.
Most under-rated aspect of social media marketing. Translation: "Reading this blog makes us don native costumes and dance with exuberance" Do you have an “in-the-moment marketing strategy?” The five questions small businesses need to ask about social med. The new realities of corporate blogging. I’ve had the most fun over the last few weeks working with Billy Mitchell, Martine Hunter and the incredible professionals at MLT Creative in Atlanta preparing their company’s first major webinar.
The NEW “Four P’s” of marketing. How to write for the web: 23 useful rules. About a decade ago I lucked into a job as a technology journalist. Analyze your Twitter Reach. Building An Online Community Team: The 5 Roles You Need To Fill - FeverBee. An online community manager plays five roles. Corporate Social Media Policies: The Good, the Mediocre, and the Ugly. 10 Awesome Free Tools To Make Infographics. Advertisement. A/B testing comes to the masses with WordPress plugin.