Social Media Marketing
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November 30th, 2010 Many moons ago, I evangelised the need for companies to move from a world of Interruption to Engagement. That resulted in Tomi Ahonen and I co-authoring the book Communities Dominate Brands: business and marketing challenges for the 21st Century .
Mark Squires is director of social media at Nokia, and is responsible for the Nokia Conversations blog, internal blogs, blogger outreach, and more. We interviewed Mark about Nokia's approach to social media, internal and external, as well as its recent 'marathon PR failure' ... How long has Nokia had a social media team? We came late to social media, though we had been involved in some ways from the word go, through features such as the life blog on some of our phones. Nokia isn’t your average company, thanks to being a phone company we were engaged in many forms of communication already. Before we started with social media, the basis was that, if you are going to talk to people, you need to do so in a sustainable manner.
How cause advocates & citizen journalists can be more effective Target audience : Nonprofits, social change organizations, educators, journalists, foundations, businesses, individuals. This is part of Creating Media , our ongoing series designed to help nonprofits and other organizations learn how to use and make media. Guest post by Spencer Critchley O’Reilly Network S tarting a blog for your nonprofit or organization and don’t know where to start?
Podcast Episode: DishyMix: Alan Moore on Renegotiating Power Relationships in the Globally Networked Society (Success Secrets from Famous Media and Internet Business ExecutivesTranscript
One of the oft-overlooked elements in the routine of blogging is image selection. Now, not every blogger uses images, charts, graphs, or other visuals as part of their storytelling approach ( Seth Godin , most notably, is almost always a text-only blogger). But for those of us who do, our photos can be just as important and compelling as our written copy.
No Straight Lines - Why No Straight Lines | SMLXL - Engagement Marketing and Communication principles from Alan MooreAugust 4th, 2009 I work with the Think Tank Freedom Lab in Amsterdam, and I have had a fruitful relationship with The FreedomLab boys since 1995. This film is something they created from a two hour conversation about my next project , and what I see as some real and pressing issues for businesses and brands. Usually these films are not released into the public realm, but Arjan and Jorgen agreed to allow my to share this. So thank you Freedom Lab.
Following in the footsteps of consumers, large international companies are now becoming active participants in social media. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. Like the 100 study found, Twitter is the social media platform of choice among the Global 100. The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.
Zanby: Create your community from JD Lasica on Vimeo . I ‘ve been fascinated for some time by Zanby , a plaform for online collaboration for businesses and nonprofits that launched last year. I chatted a few months ago with Leif Utne — technologist, journalist, activist, musician, social entrepreneur and son of the founder of the Utne Reader — about Zanby and its potential as a customized collaboration community for millions of members. “It’s a pretty exciting way to allow a movement to collaborate across organizations to share users and share content, while being able to maintain their distinct identities,” Leif said.
Sales and marketing database NetProspex has published some findings about how employees use social media and which companies have the most "social" employees. Each company's ranking is determined by its employees' overall social media activity, including the average number of connections across various networks. NetProspex even ranked employees on Twitter by average number of tweets and followers, and compared male and female employees' social scores. Do the deeds of employees who are active online have a trickle-up effect on a brand's overall social media presence ? Take a look at the infographics created by Social profile research and discovery company Flowtown below and let us know what you think.
This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a website. Not all of the items listed below will apply directly to you and your business; however, they are, at the very least, an excellent source for inspiration.
Social Networking Time Management Tips Yesterday I had to opportunity to present on a panel at the BIG Council: " Social Media Strategy " - An Interactive Program which included an all-star line up of Charlotte's top social networking marketers including; Scott Hepburn, Fred Sexton, Brian Hamlett, and Mike Granetz.
Skitch Image Sharing Updates Skitch sharing is now part of the Evernote Service. Click here to get Evernote and start sharing your images.
When Jeff Howe coined the term “crowdsourcing” in a 2006 Wired article his examples were mainly “labor markets for specialized talents,” like iStockphoto , iFilm , and InnoCentive. But the business model of outsourcing to the crowd has grown (as has Howe’s article — he published a book on the topic in 2008). As open-source software developers learned long ago, asking a pool of people to create something can be faster, cheaper, and more accurate than putting a project in the hands of individuals. These five start-ups are doing just that by using crowdsourcing in creative ways. 1.
I recorded a video back in November 2006 titled WordPress.com – Step-by-Step Tutorial on How to Blog that has garnered 145,036 views. However, WordPress.com has gone through a number of look-and-feel updates in the last three years, so I thought I would update the video. Updated WordPress.com – Step-by-Step Tutorial on How to Blog Chris Abraham walks you through how to join the fastest-growing and most elegant free blogging service, WordPress.com .
Profiles of change agents, social enterpreneurs & nonprofit influencers F ollowing is a listing of interviews we’ve done related to social media and the nonprofit/cause worlds. Looking for video tutorials ?