PR
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If you’ve ever played Telephone, you know how easy it is for a simple message to lose its meaning. Sending out a media release is like playing this childhood game. Very few journalists will ever replay it the way you want and the essential message can be lost as people reword and rework your beautifully crafted prose into just a few short sentences.
Is your media release Twitter ready?
Using Pearltrees To Create Multi-Media Press Kits - SVW
Posted by Tom Foremski - May 11, 2010 My regular readers know about my rants on the subject of press releases. My rants are not about the content of press releases but that they do not use the media technologies that we have today. Such links make my job easier -- instead of Googling around for that information I can find it more quickly. I might also copy those links into my article as a service to my readers looking for additional information. Yet despite having many people agree with me, the PR industry still has trouble understanding these very simple things.
Since we broke the story about the Diaspora Project last week, the plans for an open source, distributed alternative to Facebook has seen widespread press. But just as importantly, funding for the undertaking has skyrocketed. The Diaspora Project is the brainchild of four NYU computer students, and as Sarah Perez noted in her article, while the concepts of "open source" and "distributed network" might not normally have mass appeal, the latest round of privacy concerns with Facebook have helped to generate a lot of attention for the project and the concepts behind it.
The Diaspora Project and Kickstarter: The Power of (Micro)Fundin
5 Tips for Interviews That Produce Great Content | MarketingProfs Daily Fix Blog
5 Tips for Interviews That Produce Great Content Today’s marketing strategies are increasingly built on a foundation of great content. But anyone who contributes to a blog or has committed to a weekly podcast knows that producing a steady stream of high-quality content can be quite a challenge.