
Social value
'Social value' should mean councils supporting local charities, says Tory MP
By Kaye Wiggins , Third Sector Online, 4 October 2011 Rory Stewart <a href="http://ad.doubleclick.net/jump/tso.main/news/article;di=2223;p-di=0;pdi=0;auth=false;cid=1096747;cjc=tsn;loc=;nt=1;sc=2000;kw=social,value,mean,councils,supporting,local,charities,says,tory,mp,;p-dl=;p-cat=;p-scat=;p-mf=;lang=en-gb;tile=1;adloc=c501;sz=1x1;ord=1364800518?"by Valerie Bockstette | 8:16 AM November 16, 2011 Too often companies approach their engagement with social and environmental issues with a safety net mentality: reacting to vocal stakeholders, minimizing risk, doing the bare minimum to comply with standards, and at best, striving for footprint reduction rather than ecological value creation. This approach is nowhere near enough to tackle the pressing problems we all face — water scarcity, low quality education systems, an aging population in some parts of the world, a rapidly growing one in others, and so on. Indeed, I see some of our most vexing societal problems as opportunities for the private sector. But these are opportunities that can only be seized through a different approach: a trampoline approach.

