Content marketing. Flere og flere virksomheder, særligt på B2B markedet, allokerer større dele af marketingbudgettet til indholdsmarketing, men hvordan måler vi på det?
Og hvordan sikrer vi at vores indhold hænger sammen med vores øvrige strategi? Hvorfor content marketing? De fleste gør det allerede – altså arbejder med indholdsbaseret marketing. Det kan være aktiviteter på de sociale medier eller ex ens nyhedsbrev. Criteo - behavioral marketing. Contextual Advertising. Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website.
Contextual ad systems target advertising to a specific user based on the keywords on the page he or she is visiting (hence, the context of the ad comes into play). Search engine advertising is also a form of contextual advertising, since the ads that appear in the results are based on the keywords the searcher uses. Publishers and advertisers bid for the use of keywords in an auction system run by a contextual advertising company. Fiksu - Mobile App Marketing. Greystripe (used by WordFeud)