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Cette réflexion est facile mais comme on ne la lit nulle part (est-ce trop évident?), testons. Le business de la communication est ingrat.
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Reebok is launching a revamp, or perhaps a “reevamp” of its image this month with a global campaign built around the “Ree” in its name. Initially, the campaign, via DDB Berlin, will focus on two relatively new products: Easytone and ZigTech. The former, which was introduced last year, is a sole technology designed to keep the wearer slightly off-balance, which is said to challenge the gluteus maximus 28 percent more than standard shoes, resulting in a more muscular buttocks. An introductory ad for Easytone, which is aimed at women, featured an attractive female announcer discussing the product as the camera keeps drifting southward to check out her butt and legs. A new spot, which features the “Reetone” tagline, is even more butt-centric and shows a montage of well-toned female butts in various stages of dress bopping around to an upbeat funk song. Print ads have the same focus.