Your Employee Is an Online Celebrity. Now What Do You Do? Lorna Jane tightens up social media apps. Lorna Jane has tightened control over its Facebook presence.
Women's leisurewear company Lorna Jane has tightened the reins on its Facebook presence with the rollout last week of new software designed to give companies centralised control over their often fragmented social media activities. Australian brands are racing to intensify social media monitoring, in the wake of a warning from the Australian Competition and Consumer Commission that businesses that fail to remove false or misleading public comments from their Facebook pages could face court action.
The warning followed an Advertising Standards Board ruling that deemed everything appearing on a brand's Facebook page to be advertising, regardless of whether posted by the company or the public. 5 Noteworthy Examples of Corporate Social Media Policies. So your company wants to implement a social media policy, but you're not sure how to go about it.
How lenient should you be? Will being too strict diminish social media's effectiveness? Does marketing handle customer service? Should we even let customer service represent us on social media? Take a gander at these five companies and what they chose to do.