How the Google +1 Button Affects your Search Results. In the course of our ever-evolving research on Social Media trends (Do you not do this?
You should.) we discovered a great whitepaper on the effects of the Google +1 button and how it affects impressions, traffic, and overall search rankings, when placed on a website. SEO Effect Tools did an experiment, with "over 70 readers of SEO Effect voting ‘+1’ for three pages in the Google search results. " From the results of the whitepaper, SEO Effect’s opinion is that adding the Google +1 button to a website offers much more benefit than adding a Facebook Like button to a website. And it's incredibly easy to do. The Google +1 Button. Google+ for Nonprofits - A Review. I have admitted many times that I am a late adopter.
Or maybe a late understander. It took me months to figure out Twitter, and I think maybe a couple of years to really get Facebook. I've followed that same pattern for Google+. Authorship.