Facebook Wall Post Cheat Sheet for Marketers. Facebook's New Custom Audiences: What They Are and How You Can Use Them - Part 1. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
If you're currently advertising on Facebook, you've probably heard the announcement about their new Custom Audience feature. The announcement was a pretty big deal and had most marketers salivating over the new targeting possibilities. In case you missed it, here's a brief overview of the Custom Audiences feature and tips on how you can use it to your advantage. What Are Facebook Custom Audiences? Let's say you have a current email list of all of your existing customers. Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers. How to Use Facebook Targeted Posts to Improve Your Facebook Engagement. Are you looking for creative ways to improve your Facebook engagement?
By narrowing the people who see your posts, you can actually get more engagement. It sounds counterintuitive, but it works when done right. What Are Facebook Targeted Posts? As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting. At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case. Previously you had some control over who sees your posts by clicking on the Public button beneath your post. This feature is now expanded with Enhanced Page Post Targeting. The previous targeting allowed you to select a language or a location.
Not too many options in the previous targeting. Now you can target your posts by a wider range of options including: Admin Roles - Facebook Help Center. Facebook's search aspirations. Facebook chief executive Mark Zuckerberg has fired a warning shot that threatens to ignite a new online battle.
He wants to marry social networking with one of the most valuable areas of the technology industry: search. Long dominated by Google, the web search market represents a "big opportunity" that Facebook is uniquely positioned to address, Zuckerberg said at a tech industry conference in San Francisco this week. Zuckerberg Says Facebook Stock Drop Disappointing - Ina Fried - Social. Facebook CEO Mark Zuckerberg says it is “disappointing” that the stock has dropped as much as it has but said that the company’s mobile strategy that will guide its growth is “misunderstood.”
“The performance of the stock has obviously been disappointing,” Zuckerberg said at the TechCrunch Disrupt conference on Tuesday. “We care about our shareholders.” Some of that drop, though, he attributed to the fact that its mobile strategy, which is both relatively new and also misunderstood. The 20 Most-Liked Companies on Facebook. Word games. Automatically Post Links as Photos on Facebook With Postplanner. 5 Ways to Turn Event Attendees Into Facebook Fans. Photo by andy_carter If you’re like most nonprofits, events are a central part of how you raise money and create awareness for your organization.
But chances are you treat event marketing and Facebook marketing as two completely separate silos. And as Geoff Livingston and Gini Dietrich suggest in their book, Marketing In The Round, integrating these channels will get more results than the sum of each channel. Facebook Edgerank: what marketers need to know. It's been nine months since I wrote the original Ultimate Guide to the Facebook Edgerank Algorithm.
I was amazed to see the reaction to the piece. It clearly seemed to strike a chord as it went on to be the most popular guest post on Econsultancy in 2012. But a lot has changed since then in the world of Facebook. As I'm currently putting together a presentation for the upcoming Econsultancy Digital Shorts event in Manchester on Edgerank and other social algorithms, now seemed the perfect time to revisit the piece to update and expand it. What is EdgeRank? EdgeRank is one of the most important algorithms in marketing. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. It determines not only which of your connections is the most important to you, meaning their content appears most frequently, but also which kinds of content should appear higher than others. Why Edgerank? Let’s start off with the name. Affinity Edge Weight Recency. Why Lorna Jane is best at using social media. Winners are grinners ...
As retailer Lorna Jane demonstrates, a good social media strategy should be measured on more than just friends and followers. Within five years, active-wear retail chain Lorna Jane wants its online store to rake in $50 million annually. Social media will play a big part in reaching that goal. As it stands now, the retailer’s Facebook page is already pulling its weight. The social media platform drives 10 per cent of all traffic to the Lorna Jane website and that traffic accounts for revenue equivalent of that from two physical stores.
That staggering result is why we have named Lorna Jane as one of the best corporate users of social media. A good social media strategy should be measured on more than just friends and followers. We talked to many digital, marketing and social gurus to find the companies that have used social media to increase sales, snatch market share, cut recruitment costs and delight their customers. Use Facebook for engagement, not a hard sell.