Map. Travel. Glocalisation. Glocalization (a portmanteau of globalization and localization) is a term denoting the adaptation of a product or service specifically to each locality or culture in which it is sold.
It is similar to internationalization. The term “glocalization” is a neologism of globalization and localization, referring to a concept to describe individual, group, organization, product or service that reflects not only global standard but also local one. The term first appeared in the late 1980s in articles by Japanese economists in the Harvard Business Review.[1] According to the sociologist Roland Robertson, who is credited with popularizing the term, glocalization describes a new outcome of local conditions toward global pressures. At a 1997 conference on "Globalization and Indigenous Culture," Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies. " [2] Variety of usages[edit] Доска объявлений Живём!ru. Дать объявление.
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