Kapil Arora is currently employed with OH! Design Studio, which is Mumbai based branding and packaging design agency.
Flavored Milk Bottle Packaging Designs for Inspiration – Graphic Designers Blog. Spotted Cow milk bottle design by Motto Graphic Design: A splash of milk in the shape of a cow Source: Monor Dairy milk bottle by Vitrina Advertising Sleeved PET bottle with appealing imagery Source:
3 Branding Basics Every Graphic Designer Should... UI Design Doesn't Start With Graphic Design, But With Content Strategy - Blog. Generally speaking, most businesses think of website content much later in the development cycle and are more concerned about site aesthetics.
I’m not undermining the importance of design. Design helps in communicating messages and brings out the essence of a brand. But if your designer does not know what strategic messages to highlight on the website, you’ll end up with an ineffective marketing tool in your arsenal. Kapilarora's bookmark for "Packaging design tips for successful branding" Creative Product Packaging Design Company in Mumbai, India - Branding in Marketing and Communication Design. At OH!
Design Studio, we love creating packaging designs. As a branding and integrated design firm, we believe that packaging design is a crucial purchase experience touch point for brands. Be it a packaged product for retail shelves or the take-away food packaging for restaurants, for every single packaging design project which we have worked on, our design objective has always been to reassure the potential consumer that their purchase will deliver the value they're expecting.
Let's take a look at some of our creative packaging designing projects. 3 Reason why you should hire a small full-service... 3 Reason why you should hire a small full-service branding agency ohdesignstudio.blogspot.in/2016/12/3-advantages-... - Details ohdesignstudio: Looking to hire big creative agency?
Do you know you can even get the same quality of work done from small creative agency at lower overhead costs. Small team size has nothing to do with the quality of work. If you think small creative agency... Tips to increase your brand visibility through ... Kapilarora's bookmark for "Mumbai based boutique branding agency" Significance of design in Product Packaging&nbs... Behance. Welcome! Introducing Brand Experience Goals Into Packaging Design Development - Blog. Packaging Redesign Case Study: Dairy Products - Branding in Marketing and Communication Design. Packaging Design — Importance of Product Packaging Design. A Collection of Luxury Real Estate Brochure Designs by OH! Design Studio - Branding in Marketing and Communication Design.
Design Studio has an impressive portfolio of high-end brochure designs, especially for luxury real estate segment. The design firm manages brochure designing from concept, design,copy to print. At OH! Design Studio, we have worked on many real estate projects for branding, communication design and online marketing. When it comes to brochure designing, especially for luxury properties, paper choice and printing effects are an important part of successful brochure design. 1. Increasing brand awareness and building brand recall for this real estate client was the primary objective of creating this luxury real estate brochure design. Before & After: Dairy Product Packaging Redesign by Oh Design Studio, Mumbai India. Punjab Sind dairy products received a much needed makeover from our branding and design agency OH!
Design Studio. The new look of all the product and sub-category products of this dairy brand is clean, modern and attractive. Packaging redesign helped reinvigorate this brand by giving its packaging more personality and identity. The old packaging design had the conventional dairy imagery along with the image of the product or its main ingredient. One of our packaging redesign objective was to keep it minimalistic. Kapilarora's bookmark for "What food packaging designer should think of before designing" Packaging Design tips for Product Branding. Follow us on:twitter ·facebook · Change language: Learn more About folkd.com · Get in touch: Register for free · Already a member?
Login Page details First discovered on: 11:14pm, 02/13/17. Welcome! Wine Label Design and Branding Agency - OH! Design Studio. Packaging Design tips for Product Branding. Food & Beverage Packaging Branding. Luxury Real Estate Marketing Brochure Design- OH! Design Studio. Misconceptions about building a brand. 3 Things to Tell Your Package Designer for Successful Product Branding - Branding & Communication Design.
It is very difficult to separate consumer’s perception of the brand from its product packaging.
That makes product packaging design an integral part of overall branding efforts. Packaging designers have an understanding of creative and visual challenges, but they need strategic inputs from brand managers to be able to create a design that sells the product. Target Market and Positioning Every company wants to sell their products to largest number of consumers, but your constraint that marketing budgets are not infinite. So better to determine which consumer base would be most receptive to your product and let your branding agency devise packaging design to attract that target consumer group most effectively.Brand Positioning gives a compelling picture of how the marketer wants the target market to view the brand.
Business Branding Misconceptions. Wine branding & Label Design Portfolio -OH! Design Studio. Business Branding Misconceptions. Behance. What is Target Audience and Why is it Important for Branding - Branding & Communication Design. With a clearly defined niche target audience, even small businesses can effectively compete with large brands.
Here is a brief introduction to target audience and why it is important for branding. Introduction to Target Audience As a product owner, you would want to believe that whole world will love your products. The reality is that not everyone “needs” your product and those who do need it may or may not “like” what you are offering. In other words, only a small population is interested in your product. Does that mean while targeting a specific market you are excluding those who do not fit the criteria? Effective Food Product Packaging Design Tips for Graphic Designers – Graphic Designers Blog.
Product packaging design requires more than a good eye, especially food products.
Graphic designers who design packaging have to focus on creating a strong brand through effective design. But what makes a good or an effective packaging design for F&B? Clarity about the content and function of the packaged food: Packaging keeps the product safe, but another important function of packaging is to convey information to the buyer and the user about the contents within. A simple and clear packaging design should be able to achieve that within first few seconds.
In other words, when a customer picks up this packaged product, she should immediately be able to tell what the food product is, its type and of course what brand it is. Self differentiation from similar products of other brands on the shelf Next time when you go shopping in a supermarket, notice how you look at products placed on the shelf. Branding & Communication Design.
Branding Mistakes Businesses Make And Its Implications - Branding & Communication Design. Every touch point of your brand with its stakeholders presents the opportunity of creating an experience. That experience is the brand. Brand Design brings the brand to life and hence graphic designing is an important element of branding. Brand design is a part of every visual communication that a company creates for their target market- be it their corporate website, product brochure, office environmental graphics, product packaging, outdoor advertisements, etc.When companies don’t care about consistency in visual branding for all touch points, it gives mixed messages to their current and potential customers when in fact it should feel like it derives from one place. Brand guidelines give businesses a way to keep a brand consistent and recognizable, but companies neither invest their resources in creating one, nor find it easy to comply by it. Not knowing enough about the target audience Companies get vague when they are asked to describe their target market.
3 Branding Basics Every Graphic Designer Should Know – Graphic Designers Blog. I’ve observed a lot of graphic designers focusing only on making their designs beautiful. Often they forget that every design has a purpose and that is to communicate a message or some information to its target audience effectively. Different Strokes For Different Folks I’m not saying that the designs should not be attractive. Of course the logo design, brochure design or packaging needs to look attractive, but ‘attractive design’ is relative. What graphic art attracts a sophisticated luxury product buyer could look too drab and dull to a flashy teenager. Beautiful Wine Label Designs by OH! Design Studio. 3 Advantages of Partnering With Small Branding or Creative Agencies - Branding & Communication Design. Small creative companies are also known as boutique agencies.
It means that the team size is small and not as big as that of the well known global creative companies that we all know about. If you are thinking that small creative agency churn out low quality work, then think again. The term “small” has no correlation to quality. Smaller branding agencies are equally capable as the larger ones when it comes to delivering results. Clients work with the most experienced team members from the small agency. So how does it matter? Well, all your pain points and information which you discussed with the pitching team are passed on to another creative team. At times, some potential clients do share their apprehension whether the size of the team would impact the turnaround time of their job.
Small team size has nothing to do with the quality of work.
Difference Between Brand, Brand Identity and Logo – Graphic Designers Blog. What is the relation between a brand and its logo? For starters, a logo is not a brand. Logo design is definitely a part of a brand and its identity, but it is not everything. Let’s understand the meaning and purpose of each of the following before looking at how they are all related to each other.
BrandBrand IdentityLogo. What is a Brand? - OH! Design Studio.