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Users vs Customers. Last week I met with Steve Blank and Ann Miura-Ko at the University Coffee in Palo Alto to chat about Business Model Generation and our upcoming Business Model app for the iPad. It was a real treat. One of the questions Steve and Ann brought up was how to differentiate between users and customers in the Business Model Canvas. Until this chat the question hasn't really preoccupied me, because it has been less of an issue for most of the companies I work with (mainly large multinationals). However, I do see the relevance of the question (particularly in a start-up context in the software and Web space, but also in other spaces).

And how couldn't I have an open ear for a point made by one of my entrepreneurial role models and a rising VC star... After the chat I couldn't let go of the question, so I sketched out some business model examples on my iPad on a flight from beautiful Vancouver back to San Francisco, our family's temporary HQ. Skype Flickr Google Youtube Sony Playstation Other Models.

Business Model Generation. The Book | Socialnomics ? Social Media Blog. International Best Selling Author Erik Qualman latest book Digital Leader (McGraw-Hill, 2012) is now on sale in hardcover and all eReader formats. Digital Leader at Amazon >> buy now Socialnomics is available in all major bookstores & eReaders – to place your order now please click on any of the below!

Socialnomics was 1 of 3 finalist for the American Marketing Association Book of the Year. Amazon Amazon.ca Amazon.co.uk Barnes & Noble Book Depository (UK) Books-A-Million Borders Chapters (Canada) IndieBound The book is available anywhere in the world and has been translated in German, Italian, Korean, Japanese, Chinese and Portuguese.Socialnomics Book Review by Stephanie Wonderlin “People with a passion for something can be infectious. “In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. “Erik Qualman has a very bright future.” - Angelo Pizzo, Award-winning writer and producer of Hoosiers and Rudy. Introducing Hybrid Thinking for Transformation, Innovation and Strategy.

Already a Gartner client? Sign in to view this research document. Forgot username or password? Purchase this Document Price: $495.00 USD (PAGES: 14) You will need to create an account on Gartner.com. Summary Hybrid thinking is an emerging "discipline of disciplines" for taking on "wicked problems" in business transformation, innovation and strategy. Table of Contents Analysis 1.0 Introduction 2.0 Taking on Wicked Problems 3.0 Hybrid Thinking 3.1 Integrative Thinking 3.2 Passionate Thinking 3.3 Transformation, Innovation and Strategy 3.4 Co-Creative Exploration 3.5 Resilience 4.0 Conclusion Recommended Reading © 2010 Gartner, Inc. and/or its Affiliates.

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