Brand Tiger will survive scandal, says expert. The squeaky clean image of Tiger Woods may have taken a battering but his multi-million dollar brand is unlikely to suffer any long-term damage, a Melbourne marketing expert says.
RMIT senior advertising lecturer Bradley Wilson said whether or not Woods' appeal survives the current scandals will depend on what further allegations are aired and when they stop. The golfing great was forced into admitting "transgressions" and "personal sins" against his wife and family this week as rumours of affairs with three different women surfaced following a car accident in his driveway. Woods has denied intense speculation that the accident followed a row with his wife, Elin Nordegren, over an alleged tryst with nightclub hostess Rachel Uchitel.
Advertisement Brands including Nike, Gatorade and Gillette, which pay Woods millions in endorsements, have so far stuck by him and issued statements of support. Mr Wilson said Woods was one of, if not the ultimate, sporting "sponsorship property" in the world. The Real Losers in the Tiger Woods Scandal. One family has been destroyed, and millions have lost a role model.
We know that these are the victims of Tiger Woods' depraved and selfish acts, but they are not the losers. The real losers in this whole affair will be the corporate sponsors who've just dumped a golden goose after what amounts to just another bread-and-butter scandal. Yes, I know. I'm a monster. I'm insensitive and callous.
Impact of Celebrity Endorsement on a brand. Chillibreeze writer — Saurbh Katyal "A sign of a celebrity is that his name is often worth more than his services.” - Daniel J Boorstin The motif behind total branding may be decocted as an attempt to amalgamate diverse activities to win customer preference. Apropos to this context, the topic “Impact of celebrity endorsement on overall brand” , is a significant one. The crescendo of celebrities endorsing brands has been steadily increasing over the past years. Marketers overtly acknowledge the power of celebrities in influencing consumer-purchasing decisions. It is a ubiquitously accepted fact that celebrity endorsement can bestow special attributes upon a product that it may have lacked otherwise.
If I may take the liberty of rephrasing Aristotle’s quote on anger, “Any brand can get a celebrity. Celebrity endorsements are impelled by virtue of the following motives: Instant Brand Awareness and Recall. The scope of a celebrity on the incumbent brand: Woods hires Fleischer to help with image - m.NYPOST.com. MIAMI — Tiger Woods has summoned someone even more significant than swing coach Hank Haney to help facilitate his wildly anticipated comeback.
Two sources in the golf community have told The Post that Ari Fleischer, the former presidential advisor to George W. Bush and the man who was brought in to help repair the steroid-shattered image of Mark McGwire, has been huddling with Woods, plotting a strategy for his return to golf — at the Arnold Palmer Invitational starting March 25 at Bay Hill in Orlando, Fla. “They were in his living room this week going over a strategy for how to handle Bay Hill in two weeks,” one source told The Post. The other source told The Post, “I would be shocked if he didn’t play the Arnold Palmer.”
EXCLUSIVE: Tiger Woods Cheating Scandal Grows, Other Woman Coming Forward With Voicemails. Several other women are coming forward claiming they had affairs with Tiger Woods, RadarOnline.com has learned exclusively.
What’s more, one of these women claims to have proof in the form of voice mails from the golfing great. The voice mails are said to be explosive. Tiger Woods and Elin Nordegren Marriage Profile. From a lavish, posh, ritzy, bewitching, exclusive, expensive, and elaborate sunset wedding to a bizarre crash into a tree and an apology for "transgressions" and "personal failings", the marriage of Tiger Woods and Elin Nordegren continued to make news headlines.
Here's information on how the two met and more facts about their wedding, marriage, and divorce. News Updates: 8/23/2010: While details of the divorce of Tiger Woods and Elin Nordegren Woods were not disclosed, Steve Helling of People.com reported "The couple were present at Bay County Circuit Court in Panama City, Fla., Monday for the execution of their divorce agreement. " It is assumed that Elin will use her maiden name, that the couple will share custody of their two children, and that Ellen's share in the division of their property and assets will be substantial. Tiger Woods Finally Gets Endorsement for Bag. Tiger Woods has endorsement deal with Rolex. World in Motion: Tiger Woods: Vantelin Kowa. Tiger Woods sponsors since his infidelity scandal: Part 2 - Sponsors who stayed - National celebrity infidelity.
When Golf World announced that Tag Heuer was parting company with Tiger Woods, many people expressed surprise -- but for different reasons.
Some were surprised because during the height of the infidelity scandal Tag Heuer publicly proclaimed their support for Tiger with the statement, “Tag Heuer Stands with Tiger Woods.” See Is Tiger Woods Golf Game Being Affected by the Recent Loss of Sponsor Tag Heuer? Others were surprised to hear that Tiger had lost yet another sponsor, because they had no idea Tiger still had any sponsors left. This triggered a record number of searches for information about who Tiger’s sponsors were at the time of the scandal, and which ones continued to support him today. Tiger Woods had a dozen sponsors before the infidelity scandal which ruined his reputation, led to his divorce, and dominated the news for several months. In the wake of the infidelity scandal, half of Tiger’s sponsors deserted him, but half of them stayed and pledged their support.
Electronic Arts. Television Ad for EA Sports Tiger Woods Golf. Nike Golf TV Commercial featuring Tiger Woods Swing Portrait. Dubai Properties Group. Lasik at TLC Laser Eye Centers - Tiger Woods Lasik - TLC Laser Eye Centers. Upper Deck Authenticated: Tiger Woods - Signed Photos. Tiger Woods sponsors since his infidelity scandal: Part 1 - Who left and why - National celebrity infidelity. Accenture - High performance. Delivered (TV Ad by Tiger Woods) Tiger Woods Gatorade Moon Shot Commercial.
Amen Corner: Tiger, Golf Digest to drop column - m.NYPOST.com. With Tiger Woods‘ golf game in the rough, he’s parting company with Golf Digest, a Condé Nast title that was reportedly forking over $1 million a year to carry the pro’s monthly column and run exclusive photos of him as a “playing editor.”
“Golf Digest and Tiger Woods have mutually agreed to stop his monthly bylined articles,” said Jerry Tarde, chairman and editor-in-chief of Golf Digest. “His last regular column will appear in the February 2011 issue of Golf Digest, at which time he will also leave the masthead. We appreciate the insights Tiger has provided to our readers.” Even at the height of the sex scandal a year ago on Thanksgiving, Golf Digest merely suspended the column for several months while retaining the rights when he resumed playing. AT&T Drops Sponsorship of Tiger Woods. Tag Heuer - Tiger Woods VS F1 Commercial. Gillette-Commercial-Tiger-Woods,-Derek-Jeter,-Roger-Federer. Sales for Tiger Woods PGA Game Plummeting. Tiger Woods hasn't had the best year, and things aren't getting any better as the recent scandals that rocked his personal life are being blamed for poor sales of EA's latest Tiger Woods PGA Tour title.
Electronics Arts released Tiger Woods PGA Tour 11 last month, but sales for the video game are poor compared to sales from last year's version. GamesIndustry.biz reports that U.S. sales for Tiger Woods PGA were down 68 percent compared to last year's game, which was released in the same month. Though there could be a number of reasons for the decline (last year's version shipped with Wii Motion Plus and this year's iteration isn't all that different anyway), Doug Creutz of Cowan & Company blames Woods' tumultuous personal life for the sharp drop, and even goes as far as to say the golfer's actions could have permanently damaged the franchise.
Would the Tiger Woods scandal put you off buying the game? Full story on GamesIndustry.biz. Michael Campbell: Woods scandal affecting other golfers' personal lives - National Golf. Former U.S. Open champion Michael Campbell says Tiger Woods' cheating scandal has hit the personal lives of golfers on the PGA Tour. Campbell told the Sunday News in his native New Zealand wives and girlfriends of Tour players are worried their golfing spouses or boyfriends could stray just as Woods did. And the 2005 U.S. Open winner says the effect from Woods' scandal includes strained marriages and private lives for some Tour players and their families.
"He hasn't done golf any favors. "I know Tiger pretty well and I'm very surprised by his actions, his wrong-doings. Campbell is one of the few fellow players to question Woods' public, televised apology on Feb. 19. "I didn't feel his speech was heartfelt," Campbell said. LIke many Tour players, Campbell is unsure when Woods will return to the circuit.
"He spoke of coming back though we don't know when that will be. Graham Bensinger: Tiger Woods' Ex-Caddy Steve Williams: "Our Relationship Obviously Deteriorated Very Quickly" I recently traveled to Auckland, New Zealand to sit down with Tiger Woods' former caddy Steve Williams for his first extensive interview since being fired by Tiger.
The interview is for a new episode of In Depth. Fired by Tiger in July, Williams opens up about Tiger's scandal, the fallout, the circumstances leading up to his firing, and his most memorable moments working with Tiger. Williams also speaks about his career as a caddy starting at a very young age, his love for auto racing and his significant charitable contributions. Highlights: Steve Williams says that Tiger Woods will never break Jack Nicklaus' all-time major record. Jack Nicklaus won 18 majors in his career. Williams: Well, if you look at it in the perspective that he has to have a career sort of equal to Phil Mickelson from here on in.