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Online ‘Influencers’ Become Hot Assets. YouTube for marketing: how do you make it work? How can brands take advantage of YouTube's huge audience to engage with their target market?

YouTube for marketing: how do you make it work?

It is still early days in the development of online video and there is no definitive answer on the approach brands should take. Chris Clarke, chief creative officer at agency DigitasLBi, which produces YouTube content for Sony Mobile, says: "There are few brands doing YouTube very well and producing good content, but it remains the biggest and best video site on the web.

People aren't leveraging YouTube talent in the best way and the whole space is fraught with challenges. You need to provide content that operates in the ways YouTube and its communities operate, but that is not the way that brands operate. " Although YouTube looks like an ideal platform for marketing, people don't visit it to spend time with brands. Sony Mobile has created The Take Out, a weekly YouTube show which showcases movie trailers, music videos, apps and video clips from across the social web. 5 Ways to Get More Involved in Your Community & Grow Your Online Presence - Search Engine Journal. Did you know that planting trees on Arbor Day can drive traffic to your site and grow your Facebook Page likes?

5 Ways to Get More Involved in Your Community & Grow Your Online Presence - Search Engine Journal

And employee volunteer hours at a local fundraiser can elevate your search rankings and generate 5-star reviews of your business. Ask any savvy marketing pro or SEO influencer and they’ll tell you: community involvement can do wonders for your company’s online presence. Community Involvement Builds Corporate Image & Brand Reputation Whether it’s by participating in a hunger relief campaign or investing in health and wellness initiatives, a business organization’s involvement in the community can go a long way in sprucing up corporate image and brand reputation.

It’s also a powerful way to create business value and drive bottom line performance — in a way that is organic and inspiring. Simply put: a socially involved and responsible business is more likely to attract customers that care about the community. Participate in Local Community Events and Causes Conclusion Image Credits. Buy Real Youtube Retention Views – Boost Your Youtube Video Credibility.

30+ Ways for You To Use YouTube Effectively. YouTube is one of the hidden gems in online marketing.

30+ Ways for You To Use YouTube Effectively

It is a terrific way for small business owners to compete with the big brands. But creating effective (as in watchable) content and then promoting it can be intimidating. Of particular interest to business owners who are wondering if the time creating and marketing with video is worth it is the YouTube Partner Program, created in 2007. It now has more than a million creators earning money from their videos. Thousands of channels are making six figures a year. I grabbed a few statistics from YouTube directly to give you an idea of the opportunity there: More than 1 billion unique users visit YouTube each month.Over 6 billion hours of video are watched each month on YouTube, almost an hour for every person on Earth, and 50% more than last year.100 hours of video are uploaded to YouTube every minute.80% of YouTube traffic comes from outside the U.S.Mobile makes up almost 40% of YouTube’s global watch time.

Video Photo via Shutterstock. Best Ways to Promote Your YouTube Channel and Videos. The 2013 YouTube Marketing Guide. How does a company that sells blenders attract over 220 million views on YouTube?

The 2013 YouTube Marketing Guide

How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 search engine? This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.

How to Set up Your YouTube One Channel YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” 4 Tactics for an Effective Video Content Marketing Strategy. 47 Different Ways to Promote Your YouTube Channel. At the end of the day, the best marketing results come to those who stand out from the rest of the crowd.

47 Different Ways to Promote Your YouTube Channel

YouTube Marketing Tips, Trends, & Strategies. 12 Strategies for Promoting Your YouTube Videos. In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers.

12 Strategies for Promoting Your YouTube Videos

In this edited excerpt, the author outlines 12 ways you can promote and market your small-business YouTube videos. When it comes to marketing and promoting your small-business YouTube videos, follow these 12 basic strategies: 1. Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Hundreds of Business Ideas Find the business that’s right for you with the Entrepreneur Opportunity Finder. 8 Ways to Maximize Your YouTube Marketing Results.