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Online ‘Influencers’ Become Hot Assets. YouTube for marketing: how do you make it work? | Media. How can brands take advantage of YouTube's huge audience to engage with their target market? It is still early days in the development of online video and there is no definitive answer on the approach brands should take. Chris Clarke, chief creative officer at agency DigitasLBi, which produces YouTube content for Sony Mobile, says: "There are few brands doing YouTube very well and producing good content, but it remains the biggest and best video site on the web. People aren't leveraging YouTube talent in the best way and the whole space is fraught with challenges. You need to provide content that operates in the ways YouTube and its communities operate, but that is not the way that brands operate.

" Although YouTube looks like an ideal platform for marketing, people don't visit it to spend time with brands. Sony Mobile has created The Take Out, a weekly YouTube show which showcases movie trailers, music videos, apps and video clips from across the social web. 5 Ways to Get More Involved in Your Community & Grow Your Online Presence - Search Engine Journal. Did you know that planting trees on Arbor Day can drive traffic to your site and grow your Facebook Page likes? And employee volunteer hours at a local fundraiser can elevate your search rankings and generate 5-star reviews of your business. Ask any savvy marketing pro or SEO influencer and they’ll tell you: community involvement can do wonders for your company’s online presence. Community Involvement Builds Corporate Image & Brand Reputation Whether it’s by participating in a hunger relief campaign or investing in health and wellness initiatives, a business organization’s involvement in the community can go a long way in sprucing up corporate image and brand reputation.

It’s also a powerful way to create business value and drive bottom line performance — in a way that is organic and inspiring. Simply put: a socially involved and responsible business is more likely to attract customers that care about the community. It’s also in a better position to build and grow its online presence. Buy Real Youtube Retention Views – Boost Your Youtube Video Credibility. 30+ Ways for You To Use YouTube Effectively. YouTube is one of the hidden gems in online marketing. It is a terrific way for small business owners to compete with the big brands. But creating effective (as in watchable) content and then promoting it can be intimidating. Of particular interest to business owners who are wondering if the time creating and marketing with video is worth it is the YouTube Partner Program, created in 2007.

It now has more than a million creators earning money from their videos. I grabbed a few statistics from YouTube directly to give you an idea of the opportunity there: More than 1 billion unique users visit YouTube each month.Over 6 billion hours of video are watched each month on YouTube, almost an hour for every person on Earth, and 50% more than last year.100 hours of video are uploaded to YouTube every minute.80% of YouTube traffic comes from outside the U.S.Mobile makes up almost 40% of YouTube’s global watch time.

TIP: Keep your videos short to keep them effective. Video Photo via Shutterstock. Best Ways to Promote Your YouTube Channel and Videos. Every YouTuber and vlogger would be happy to get more views and subscribers! In order to promote your YouTube channel, you need to follow strategies that give you the best results. You do not want to spend your time doing tasks that are ineffective. Test out the different marketing tips and strategies mentioned below to see what works well for you and your YouTube channel. In this guide we have included our best articles on growing your channel and promoting your YouTube videos.

Click on the blue text to open each article in this marketing guide. Promoting Your YouTube Channel on Social Media So you have a great YouTube channel with awesome content. 7 Tips to Get More Subscribers on YouTube Everyone wants more subscribers! 5 Ways You Can Get More Views on YouTube Are you ready to really expand your audience? How to Promote Your YouTube Videos by Blogging If you didn’t already know, blogging can really help your YouTube channel’s success. How to Grow on YouTube with Collaboration. The 2013 YouTube Marketing Guide. How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 search engine?

This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube. How to Set up Your YouTube One Channel YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” While I won’t cover all of the ways you can optimize your YouTube One Channel, I’ll cover a few of the important basics. Create Channel Icon and Art Think of your channel icon as your profile picture. You can either upload an image or choose a still image from one of your videos. If you upload an image (recommended), upload an 800px by 800px image. 4 Tactics for an Effective Video Content Marketing Strategy.

47 Different Ways to Promote Your YouTube Channel. At the end of the day, the best marketing results come to those who stand out from the rest of the crowd. So, when it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content? If you can answer these questions, then promoting your channel should become easier for you.

But how do you promote yourself and your videos? #1 Business Cards Traditional marketing still works. . #2 T-Shirt Marketing Thanks to t-shirt marketing, you can promote your YouTube channel by wearing a t-shirt that has your channel info. Another way to use this form of marketing is to sell or give away your branded t-shirts. . #3 Branded Accessories Pens, erasers, water bottles, and phone cases are just some accessories that can be branded for your YouTube channel.

. #4 Social Media Profiles Social media is one of the best ways to grow your channel. . #5 Email Marketing Collecting email addresses can do wonders for your channel and video brand. YouTube Marketing Tips, Trends, & Strategies. 12 Strategies for Promoting Your YouTube Videos. In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers.

In this edited excerpt, the author outlines 12 ways you can promote and market your small-business YouTube videos. When it comes to marketing and promoting your small-business YouTube videos, follow these 12 basic strategies: 1. Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Hundreds of Business Ideas Find the business that’s right for you with the Entrepreneur Opportunity Finder. 8 Ways to Maximize Your YouTube Marketing Results. Are you on YouTube? Are you getting the results you hoped for? In this article I’ll share 8 actionable tips to enhance your YouTube marketing. Why YouTube? The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011).

Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In other words, there’s a lot of competition for those eyeballs. . #1: Create compelling videos. Most of us will never create a “viral” video with millions of views because we don’t own a piano-playing cat or a sneezing baby panda, but thankfully those aren’t required for success. This is not your competition. Instead, you should create content that addresses your audience’s needs. . #2: Make your video findable. Your videos should be findable both within and outside of YouTube. Blog it.