PILLARs: A System I’m Using To Track My Crazy Growth Hacks. PILLARS: A System I’m Using To Track My Growth Hacks PILLARS is a system I have built for myself to track all of the crazy ideas I use to spread the word about my apps.
PILLARS is a formula. I believe that every marketing effort, small or large, cash or no cash, online or a sandwich shop, could use this formula. Right now, the quick and dirty way to implement this system is to use a Excel spreadsheet. The Definitive Guide To Growth Hacking Apps — Startups, Wanderlust, and Life Hacking. I’ve been fortunate enough to make a living out of mobile apps.
I’ve built and grown several apps to millions of downloads and had successful exits. I’ve also had some disastrous flops. 2015: The Mobile Growth Stack Revised. 2015: The Mobile Growth Stack Revised (Disclaimer: I lead a growth team at SoundCloud.
The views expressed here do not necessarily represent those of my employer) It’s been just over a year since I published my original Mobile Growth Stack post on Medium. I’m continually humbled and delighted to see how growth marketers, CMOs, VCs and entrepreneurs building companies around mobile products have adopted the stack as a framework for their strategic thinking around growth. Highlights included Greylock Partners using the stack as a basis for a growth tools workshop and being approached by the CMO of Gram Games at a conference, who showed me how he was putting the stack into action. Mobile moves fast. The ultimate guide to SlideShare optimization. Do you use SlideShare?
Are you using it to its full potential? If you don’t, here’s why you should. SlideShare is a global hub for presentations, and its traffic is driven primarily by social and search. In fact, SlideShare gets 70 million visits per month. 2015: The Mobile Growth Stack Revised. 2015: The Mobile Growth Stack Revised (Disclaimer: I lead a growth team at SoundCloud.
The views expressed here do not necessarily represent those of my employer) How to Launch a Product. How to Launch a Product Earlier this week we released a great checklist on How to Launch a Product at Driftt.
Just sharing it here in-case you missed it. Rivalfox’s Foxdigest. RefreshBox. Petithacks - small hacks, faster growth. New data shows losing 80% of mobile users is normal, and why the best apps do better at andrewchen. Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product.
The root cause is that the average app has pretty bad retention metrics. Tools for Marketers & Growth Hackers - A collection of products to grow your business or side project by Product Hunt. Petithacks - small hacks, faster growth. RefreshBox. RefreshBox. How to Write a Product Description For Digital Product. Are you still writing product descriptions that simply describe your products?
RefreshBox. RefreshBox. RefreshBox. RefreshBox. RefreshBox. Building a Growth Model for Your Company — Greylock Perspectives. Use Case: The Growth Model for Amazon Let’s apply this simple growth model to a real world company — Amazon.
Amazon is a bit more complicated than 3 factors but we can break down their growth into an easy to understand model. A) Vertical Expansion — The more products Amazon offers, the more potential for growth for Amazon. It started off with books and have since moved into electronics, clothing, music, home and garden, etc. B) Product inventory per vertical —The more inventory of items per vertical, the more potential for growth for Amazon. C) Traffic per product page —The amount of traffic Amazon gets on average on each of the individual product pages within their store affects growth. RefreshBox. Startup. How-to-get-featured.pdf. ASOiOSCheatSheet_v1_0_1_WordData.pdf. How to Find Influencers to Help You Market Your App to Millions of Potential Users - Sensor Tower App Marketing Blog. About the Author: Puneet Yamparala is the founder of the App Entrepreneurs Association and is located in the San Francisco Bay Area.
He has been involved in building app businesses for the last 5 years and helps people build a Minimum Viable Product (MVP) from their ideas. Puneet has also built one of the largest app related communities on Facebook. Find out more about how he did it at the end of this post. He can be reached on Twitter. When I started marketing apps 5 years ago, just like most app entrepreneurs I had absolutely no clue what was the right way to market apps. This Woman Has Landed Millions of App Installs — How She Does It - First Round Review.
You may not know Tamara Steffens by name, but you’ve downloaded her apps. Running business development for companies like Path, Color, and most recently breakout email app Acompli, she’s responsible for millions of mobile downloads and blockbuster deals with the likes of Sprint and Verizon that have brought in even more. In doing so, she’s come to signify a new breed of BD professional — a hybrid of quantitative marketer and sales leader who is laser focused on delivering what young startups need most: Users. And not just any users, either — valuable users who will stick with you and generate revenue. With the data available to startups today, it’s easier than ever to find these people and keep them happy. It’s also easier than ever to get distracted by the wrong metrics. First, dismantle your silos. Ironically, Steffens’ number one acquisition strategy doesn’t involve users at all: Keep information flowing between all teams at your startup at all times.
The same goes for sales. 15 Twitter Hacks That Will Turn You Into a Twitter Ninja. Admit it. Sometimes, your Twitter life is messy. You follow hundreds of people — maybe thousands. Staring at your timeline is about as intelligible as reading a stock ticker. How do you bring organization to your Twitter life? How do you rise above the confusion, cut through the complexity, and become a superstar on Twitter? You learn these 14 Twitter hacks. Translation Services - One Hour Translation. 155 countries, 25 app stores. I’ve been doing some research into the kinds of apps that tend to get Apple promotion on the App Store.
This research is still a work in progress, so I thought it might be useful to share an initial finding about the App Stores themselves. It turns out that there are actually very few App Stores in the world. You can buy apps in 155 countries, but there are only 25 separate stores. Many countries share their App Store with several other countries, and show exactly the same curated selection of featured apps – with localised names and metadata where available – as those other countries. In practice, this is almost certainly necessary to keep the weekly task of content curation feasible for Apple.
As of 21 February 2013, there are fourteen countries with their own dedicated App Store: BrazilCanadaChinaFranceIndiaItalyJapanRepublic of KoreaMexicoNetherlandsRussiaSwitzerlandTurkeyUnited States. iOS App Review Sites – 160 Sites For iPhone And iPad App Reviews. Guide To PR. Find out about our PR service focused on tech startups. More information is HERE Welcome The Beginners Guide To PR. The Arcane Art Of Cold Emailing Bloggers. The big day has arrived. Your product is ready to launch, you know exactly which bloggers you need to target, and all you have to do now is well, convince them to write about your product with only a few lines of email.
Very few. In both of my companies I managed the marketing of products which were anything but “sexy” – not usual blogger material and still – we received coverage. I also guest posted for TechCrunch, LifeHacker, The Next Web and others without much (or any) writing references. Here are the emails which led me there and what stands behind them. AppCodes - App Store SEO + iPhone and iPad app marketing.
iOS App Review Sites – 160 Sites For iPhone And iPad App Reviews. Translation Services - One Hour Translation. How We Got From 0 to 500,000 Downloads On A Budget. Think global, start early Being from Israel – population of 8M – means no sizeable market on the home front. Therefore, we knew we needed to look for our market elsewhere from the onset. Many app developers believe that the US is their target market, and while it may be true for some, it’s definitely not true for all.
WhatsApp founder Jan Koum is an Ukranian immigrant, and I’m betting it had helped him realize the potential of going global from day one. 15 Twitter Hacks That Will Turn You Into a Twitter Ninja. How We Doubled Our Facebook Clicks in One Month. 9 Iconic Growth Hacks Tech Companies Used to Boost User Base. John McLaughlin is a start-up founder and entrepreneur based in Manhattan and a writer for Fueled, a mobile development company based in New York City.
These days, it seems like some tech companies go from zero to a million users overnight. The growth of these firms — Airbnb and Uber might service as recent examples — can seem magical… but it’s not. Alternate Tier Pricing: The 5-Second Tip That Can Increase App Revenues. 100k Downloads in 1 Weekend — getlooseleaf.com. Ask anyone, and they’ll tell you that launch day is the most important day of an app’s life, and if you miss it then you’ve lost. I wrote earlier about the lackluster launch day for Loose Leaf, and over the past 3 months I’ve continued to push through a marketing strategy. 100k Downloads in 1 Weekend — getlooseleaf.com. Animated Video Production. Frilp Talos Analytics (Swedish) 29 Growth Hacking Quick Wins. How to Grow a Startup from $0 to $5 million - Buffers' Digital Marketing Strategy Exposed. The Ultimate Growth Hacking Sourcebook /// Tiger Tiger.