Personal Development and Career Skills

Facebook Twitter

Interviews

Job Searching. Leadership Training, Consulting and Management. Tapping our powers of persuasion. Most psychologists will read this “Questionnaire” with Robert Cialdini, PhD.

Tapping our powers of persuasion

That may or may not be true, but according to Cialdini, that statement is powerfully persuasive because we tend to go along with our peers. Cialdini, who retired last year from a teaching and research position at Arizona State University in Tempe, Ariz., is a renowned expert in the science of swaying. In his seminal book on the topic, “Influence: The Psychology of Persuasion” (Quill, 1984), he went undercover to learn the tricks mastered by used-car dealers and Fortune 500 executives alike, bringing persuasion research to psychology’s forefront.