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20 Content Marketing Ideas for 2012. I know — just the idea of coming up with content marketing ideas is enough to instill fear in many small business owners.

20 Content Marketing Ideas for 2012

But why? As SMBs, we’re pros at using content as a way to attract customers and build word of mouth. We’ve been doing it our whole entrepreneurial careers! But we seem to forget this when the “content marketing” term is brought into the discussion. However, the idea of leveraging content marketing as a lead generation strategy doesn’t have to intimidate you. Here, I’ll start you off with 20. Below is just a handful (OK, a few handfuls) of content marketing ideas your business can implement and profit from: Create a free course on a topic related to your business and invite people in your neighborhood to attend. See how easy that was? How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Here's how many marketers handle their social media strategy: Craft update.Select Facebook, LinkedIn, and TwitterAuto-publish update to all three networks.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

But there's a huge flaw with this strategy.Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Over 100K viewers have found it beneficial thus far -- and hopefully you will too. But I've got to warn you: Social media is constantly changing, and while the data and best practices unveiled here are a strong start to success, nothing beats testing each strategy for your own audience. For help crafting perfect social media posts, download our 60 free templates for creating visual social media content here. 1) Engage fans with photos. 2) Upload quality visuals. 22 Ways to Create Compelling Content. Create, download and share Report Infographics.

36 Visual Content Creation Tools the Pros Can't Live Without. Are you wanting to create more visual content but don’t know where to start?

36 Visual Content Creation Tools the Pros Can't Live Without

I asked 19 visual social media experts about their favourite, go-to, can’t-live-without visual content tools. What follows is their best of the best picks, all wrapped up into a post for you. Our 19 experts don’t just “talk” about visual content online. They create visual content on a daily basis. They are in the trenches creating everything from images to infographics for their businesses, websites, blogs and social media channels. They know what works and what doesn’t when it comes to visual content creation tools. They know which “go-to” tools they use daily. They know which tools they simply can’t live without. When asking the Pros to contribute to this awesome list, I made it very clear that they should: These are the top 3 responses from each expert, along with their reasons for choosing each tool. Syed Balkhi, Online Entrepreneur #1 Photoshop Unlimited power, no restriction.

. #2 InstaQuote #3 Unsplash #1 Instagram. 27 things to know before you work in social media. I’m immersed in social business every day.

27 things to know before you work in social media

I spend as much time on my computer as some people spend in their shoes. I rarely talk about “social media” except with clients, because to me that’s like talking about “pencils.” I’d rather be using one than talking about what they do. I use social media tools to work on SOBCon with @Starbucker, to build communities and brand visibility for clients, to write blog posts, and to curate content for people with similar interests. Social tools are business development, customer service, marketing, PR, community building, change management, and leadership—all at the speed of the Internet. So you could say I work in social media. The purpose of this list is merely to share that most people who are in this new and quickly changing area of business are finding that the work often has more nuances and challenges than we expected.

The problem with working in social media is that: