The New Standard – Where the Ascending go for news, culture, and ideas. Eric McLuhan - Eight Characteristics of the Electric Mass Audience. Some years ago W.B. Yeats wrote a poem called Sailing To Byzantium (1928), and one of the verses goes this way: Once out of nature I shall never takeMy bodily form from of any natural thing,But such a form as Grecian goldsmiths makeOf hammered gold and gold enamellingTo keep a drowsy Emperor awake;Or set upon a golden bough to singTo lords and ladies of ByzantiumOf what is past, or passing, or to come.
We Christians have always held the doctrine of individual souls and private salvation, which presupposes a ground of private identity and individual responsibility. But the Western world has laterally taken a turn in a very different direction, due entirely to the effects of new media. The new electric mass audience has eight major characteristics and I want to present those now: The Mass Audience is invisible. Minus the physical body, the user of electric media can be in two or two dozen or two million places simultaneously — everywhere the Internet reaches, in fact. Thank you.
Chart3.gif (576×432) Top_down_chart.gif (755×486) Index of /archives/audio/phatic_communion/22_BobMarshalCharts. Index of /archives/audio/bob/ADNA. Archives/audio/bob/Wyndham_Lewis/TimeandWesternMan-Book1.pdf. Archives/audio/bob/Wyndham_Lewis/TimeandWesternMan-Book1.pdf. Derrick de Kerckhove (English version): “The problem is either you control language or it controls you” [Spanish version] Although being almost 70 years old, Derrick de Kerckhove has a vitality and an energy that many people under 40 would want for themselves. Derrick, who used to work closely with Marshall McLuhan, is now a Professor of the French Language department at the University of Toronto and of the Sociology department at the Federico II University in Naples, scientific director of the Italian magazine Mediaduemila and research director at the UOC. We meet him at the IED Barcelona in an apparently exhausting day: he has just landed from Milano, where he had arrived the previous day in a plane from Toronto; we end our interview after 10:30 pm and then he goes to meet some friends for dinner; and the next morning he is giving a lecture about Social Business Design at ten o’clock at the IED’s recently opened new headquarters and, after that, flying back to Canada.
You were born in Belgium but spent some of your childhood in India and Pakistan. How many languages do you speak?