BUSINESS & MARKETING
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An arcane-sounding change with potentially significant implications for consumers and businesses is under way on the Web: the shift to a new generation of HTML, 1 the programming standard that underpins the Internet. Senior executives, regardless of industry, should take note; like the exponential growth of device-specific applications, this evolution of HTML will further boost the power of mobile devices, accelerating changes in the way people consume content and the potential use of smartphones and tablets as both a marketing platform and a productivity tool. The next generation of the Internet standard essentially will allow programs to run through a Web browser rather than a specific operating system.
Social media (social networking) is content created by people using accessible and free Internet online resources. Social media allows people to discover and share information, including text, pictures and video.
WEB TOOLS ANALYTICS
Baza Firm IT
Often, a question doesn't have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic - and providing a bit of space for it. Today's participant is Dave Morgan, who is CEO of Simulmedia , an ad technology company focused on the addressable television market. He recently answered a series of questions about the future of display in a conversation with AdExchanger.com...
Social media marketing may get all the buzz, but Google advertising still drives tremendous web traffic (and profits for Google): Over the last year Google generated over $33 billion in revenue, 97% coming from advertising, with a major portion of that from AdWords. So what are the most searched, most expensive Google AdWords ? Here's a list from WordStream , a search marketing software and services firm. (For a complete breakdown check out WordStream's Top 20 Most Expensive Keywords in Google AdWords Advertising infographic.)