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Research and Development: Testing RadioVIS. The Thinkbox Guide to Product Placement : Sponsorship & branded content : TV Toolbox. Background Product placement (recognised by the logo PP) is when a brand works with editorial and production partners to place their product or service into the fabric of TV shows. This could be a product that is used (like a mobile phone or a cash point machine), is part of the set (like washing powder on a supermarket shelf) or appears as a poster.

Product placement has been on our screens for some years, appearing within acquired programming from overseas or as legitimate prop provision – a natural part of making TV programmes. Since February 2011, certain programmes have also been able to contain paid for product placement as long as they comply with Ofcom’s rules. Since then, advertisers have taken advantage of this opportunity to get their brands woven into the editorial of TV shows in order to get closer to their viewers and some gratifying results have been achieved. What are the rules for product placement? Why should brands get involved? You can find out more about this here. 1. About the BBC: New Edition of BBC Editorial Guidelines launched today. Social Telly – a roundup of social viewing stuff. Posted by Roo - 25/11/08 at 10:11:22 pm Television has always been a social thing. Whether it’s because you’re watching it with family and friends at home, watching football in the pub, chatting at school or work with friends about that programme that you all love the night before, television is about much more than a broadcast.

During the recent US election, I was being rather traditional, tucked up in bed listening to Radio 4 (quite different from my approach in the 2005 UK general election, when Nick and I were even live-blogging the action). While I was being sleepy and passive this year, my friend Jo was being social online. Here’s what her screen looked like, complete with live-streaming BBC News, IM chat and Twitter.

I’ve been building this list for ages, but it’s finally time for a roundup of social viewing tools. Curation and communities There are a few blogs about television. Smashing Telly is “a hand edited collection of the best free, instantly available TV on the web”. Clay Shirky's Internet Writings. The Lost Experience. Yahoo! Connected TV: The best of the Internet on your TV. Press Office - Jana Bennett speech: Vision Forum 2010.

Time Warner chief Jeff Bewkes advises against ITV paywall. He explained that broadcasters making their content available through video on demand and across platforms will benefit more financially when the advertising market recovers. He explains that digital advertisements can be more targeted and adverts can be sold around a video player. While ITV has said that it will not put flagship channel ITV1 behind a paywall, pay TV will play an increasingly prominent role in the channels finances, with HD versions of its digital stations already behind pay TV walls.

"ITV has whatever viewing supports the advertising. If they took the ITV schedule and offered it on demand then their viewership would go up and they'd have more viewership and more advertising. So there's no reason not to do it. " Mr Bewkes also stressed the importance of social networks, such as Facebook, to media companies when marketing their content. He said: "The natural partner of a content brand (that a consumer recognises as having a voice and identity) is a social network. Channel 4 scraps 4IP, its digital investment unit. Television Without Borders. Plex and the Future of Television. Looking Local. You may refuse the use of cookies by answering 'No' above, or by selecting the appropriate settings on your browser. Google Analytics This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). By choosing 'Yes' above, you consent to the processing of data about you by Google in the manner and for the purposes set out below.

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