The Nielsen Social Media Report Q3 2011. Can The Next Instagram/Hipstamatic/Klout/Angry Birds Be Born Within An Agency? This is post I’ve been meaning to write for a quite some time now, it’s spawned from a number of conversations I’ve had with people in several digital and mobile agencies around London.
Aside from an odd 14-months at Nokia, I’ve spent all of my professional working life within agencies and it’s always felt like the right fit. The combination of creative and technical minds plus big brands has always had that lure and promise of creating amazing work. Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy. Tweet more, and embrace the weekends.
That’s according to Dan Zarrella, a social media researcher (with 33,000 followers himself). Zarrella works for HubSpot, mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. News organizations should pay attention, too. Zarrella says the right Twitter strategy depends in part on what your goals are. Facebook Places, Foursquare: Social Media's Tiny 2% Impact On Businesses. "You've got your Groupon and Living Social, and your Foursquare and Facebook Places," says Jonathan Marek.
"What our clients are struggling with is: How big a deal are social media and location-based services, and how much of it is just sound and fury? " That's the question on the mind of most every marketer and retailer--and Marek might finally have an answer. Marek is senior VP at at Applied Predictive Technologies (APT), a software company that provides data and analytics to some of the biggest retailers and restaurants in the world, including Starbucks, Staples, Subway, and more. As he explains, APT essentially runs "clinical drug trials for businesses," measuring the incremental impact on sales of everything from traditional ad and social media campaigns to storefront physical remodeling and relocation.
Like an FDA trial, the company uses "test and control patients," and a proprietary algorithm to measure campaigns against stores with similar traffic, sales, and characteristics. The Other Kind of iPad Magazines. For the past few days I’ve been using and enjoying TweetMag on my iPad, a new app from the smart folks at Toronto design studio Teehan + Lax.
It’s a beautifully designed reader-style application that “uses your Twitter account to create simple magazines.” It’s very much in the mode of Flipboard, which also transforms your social media stream into magazine-like presentations of eclectic content. I’ve often spoken of Flipboard as a promising hint at a truly new kind of reading experience, one that employs the power of social graphs and the magic of superior user experience design to present users with a coherent view of the world.
Flipboard, in my opinion, is the first step on what will either be a long road or a steep climb towards a new way of interfacing with written content. Unfortunately TweetMag, as nice as it is, isn’t quite that second step. The 5 Social Media Game Plans for Super Bowl Advertisers. Imagine you're an advertiser contemplating spending $3 million or so on a Super Bowl ad.
Maybe you've never done this before or maybe you do it every year, but at some point, you have to justify to someone — your CEO or maybe a procurement expert at the company — why this is a good idea. Now imagine there was a cheap way to get a better return on investment on that $3 million. All you had to do was create some kind of buzz before the ad ran on TV. You could do this by running the ad or maybe video related to the ad on YouTube, writing about it on your company blog, premiering the ad on Facebook, or maybe talking it up on Twitter. Or perhaps you could release an app related to the ad around the time of the big game.
Putting the Fun in Functional: Applying Game Mechanics to Functional Software. Internet Statistics & Social Media Usage. SPINNING AROUND: SEVENTY SEVEN THINKING OUT LOUD: TWENTY FIVE BRANDS USING TWITTER RATHER WELL ... How to Style an Application Like Facebook - Devtacular. Introduction So you have a great idea for an application, and you've developed your idea into a somewhat functional Facebook app.
The only problem is, it looks completely out of place in the space Facebook has designated for your layout. Apple Introduces A Social Network: Ping. Ignore social media? Not a cat’s chance… » pr-media-blog.co.uk. The UK’s media consumption habits / we are social. Ofcom released its seventh annual communications market report last week.
Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular. In terms of social media usage, it reveals interesting data such as: Social networking (in blue) is an all day long activity, filling the gaps between traditional media: The data above illustrates the popularity of television in the evening, when over half (52%) of all media activities undertaken involves watching television on a TV set. In the morning, radio is more popular, but declines by the evening when TV is at its peak. Videos Posted by Facebook: Why to Check In? [HD]
Who, What, When, and Now...Where. Like Box. Gradual Engagement Boosts Twitter Sign-Ups by 29% Twitter recently redesigned their sign-up process to boost new user engagement.
Facebook Will Allow Users to Share Location - Bits Blog - NYTime. Starting next month, the more than 400 million Facebook users could begin seeing a new kind of status update flow through their news feed: the current locations of their friends.
The first two infographics below will provide details on two often used social tools, Facebook and Twitter. The third infographic will be for marketers whose products are gender oriented. The fourth will give a big picture on how each social site fare on 4 important digital marketing aspects. Lastly, the fifth summarizes the big social media marketing plan. 1. Facebook Design: One Brand, One Button - or - One Button to Rule Them All: A Note. Twitter’s most radical idea yet: advertising that adds value « B. Guest post by Patricia McDonald, Planning Partner, CHI This is a rare event for us, a guest post from an ex-BBHer, Pats McDonald. Pats has written a fair amount on related topics in the past here and we’re delighted she agreed to do this follow-up. Hotly anticipated at South by SouthWest but held back for the first ever Twitter developer’s conference in April, Twitter unveiled its long-anticipated advertising platform last month.
While the announcement has been slightly overtaken in the hype stakes by the launch of the Facebook Open Graph, the iPhone OS4 and the Apple versus Adobe showdown (quite a month we’re having), there is nevertheless some serious food for thought in the nuances of the Promoted Tweets platform. Why Content Curation Is Here to Stay. Steve Rosenbaum is the CEO of Magnify.net, a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at CurationNation.org.
For website content publishers and content creators, there's a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I'm dubbing, "The Great Creationism Debate. " The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. A Wiki of Social Media Marketing Examples. The collected game design rants of Marc LeBlanc. Designing A Facebook Fan Page: Showcases, Tutorials, Resources -
Despite its privacy issues, Facebook clearly has a key role in global Internet activity. It has become a kind of universal social network, being used for both personal and business needs. For many individuals, companies and organizations, Facebook has become an integral part of their branding strategy and promotional campaigns. Facebook provides many tools for maximizing the effect of your presence on the social network, most of all by means of business pages, also known as fan pages. Think Blog - The Future of Foursquare.