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Nielsen have just released their Q3 2011 Social Media Report : Headline findings include: Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users US – Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet.
This is post I’ve been meaning to write for a quite some time now, it’s spawned from a number of conversations I’ve had with people in several digital and mobile agencies around London.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab » Pushing to the Future of JournalismTweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ). Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. News organizations should pay attention, too. Zarrella says the right Twitter strategy depends in part on what your goals are. Want to accumulate as many followers as possible?
"You've got your Groupon and Living Social , and your Foursquare and Facebook Places," says Jonathan Marek.
Body For the past few days I’ve been using and enjoying TweetMag on my iPad, a new app from the smart folks at Toronto design studio Teehan + Lax . It’s a beautifully designed reader-style application that “uses your Twitter account to create simple magazines.” It’s very much in the mode of Flipboard , which also transforms your social media stream into magazine-like presentations of eclectic content. I’ve often spoken of Flipboard as a promising hint at a truly new kind of reading experience, one that employs the power of social graphs and the magic of superior user experience design to present users with a coherent view of the world. Flipboard, in my opinion, is the first step on what will either be a long road or a steep climb towards a new way of interfacing with written content.
2011 was my first time at South By South-West. Before I left I'd been given a range of advice, from drinking my year's quota of tequila in 5 days to avoiding most of the panel based sessions harder than I'd be avoiding healthy eating. It's passed in a whirl, with each day blending into the other until now that it's all over it feels like one helluva long day has just ended, not a whole week. So did it meet my expectations? Yes it did, and more.
Imagine you're an advertiser contemplating spending $3 million or so on a Super Bowl ad. Maybe you've never done this before or maybe you do it every year, but at some point, you have to justify to someone — your CEO or maybe a procurement expert at the company — why this is a good idea. Now imagine there was a cheap way to get a better return on investment on that $3 million. All you had to do was create some kind of buzz before the ad ran on TV. You could do this by running the ad or maybe video related to the ad on YouTube , writing about it on your company blog, premiering the ad on Facebook , or maybe talking it up on Twitter .
This is a relatively unrepresentative starter-for-ten (or twenty five, in actual fact) list of brands that are doing good and or interesting things with Twitter. Some of them are doing some really very clever things. Some are doing some really, really bloody simple things, but they seem to work. There are some not really very clear rules we set ourselves. We have deliberately excluded media brands - hence BBC, ITV, The Times, Guardian et al Twitter feeds are not in the list. And we have also excluded individual or personality brands - hence Scott Mills, AplusK, Britney and the like don't make it in here.
Introduction So you have a great idea for an application, and you've developed your idea into a somewhat functional Facebook app. The only problem is, it looks completely out of place in the space Facebook has designated for your layout. Let's look at how we can change that. Facebook invested a lot of money in creating the fluid graphic design work you see in front of you, but we won't have to.
August 25th, 2010 by Jon Clements
Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular. In terms of social media usage, it reveals interesting data such as: Social networking (in blue) is an all day long activity , filling the gaps between traditional media: The data above illustrates the popularity of television in the evening, when over half (52%) of all media activities undertaken involves watching television on a TV set. In the morning, radio is more popular, but declines by the evening when TV is at its peak.
UPDATE on Friday, August 20, 2010 : Have questions about how to control your sharing through Places? We've created a video that explains our simple and powerful privacy settings. Watch it here . UPDATE on Thursday, August 19, 2010 : Places is slowly rolling out to all US users.
The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. The Like Box enables users to: See how many users already like this Page, and which of their friends like it too Read recent posts from the Page Like the Page with one click, without needing to visit the Page The minimum supported plugin width is 292px.
Twitter recently redesigned their sign-up process to boost new user engagement. Though the new sign-up process added one more screen, conversions went up 29% . How? Gradual engagement. Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and seeing it's benefits. With gradual engagement, new users are not just presented with a registration form and then dropped off a cliff ( typical process in many Web applications).