The new way to watch television. 2Screen 2010 - Kevin Slavin. New mobile trends emerge in UK. Snapstick Brings The Entire Web To Your TV With A Snap Of The Wrist. Get it? Viewing Internet content on HDTV is a painfully tricky affair these days but Snapstick thinks they can succeed where others have crashed and burned. Forget Google TV, Boxee Box and Apple TV for a moment.
Snapstick’s whole philosophy seems different and that’s where it might have a chance. Rather than relying on a box connected to the TV (Note: there’s still a box connected to the TV) for navigation and discovery either through a painful onscreen keyboard or a clumsy full size keyboard, content for Snapstick is found either via a computer or iOS device running the Snapstick app. Once you find the video, you physically snap the phone and *bam*, it starts playing on the TV. The creators say that this method drops any barriers that others like Google TV and Boxee Box must deal with. The concept is based around how many consumers already find their content. The hardware works a lot like current streaming boxes. Snapstick brings the web to your TV with a flick of the wrist - FLIP MODE.