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Eye blog » Revalue the dollar. How art director Herb Lubalin got
The third issue of Avant-Garde , May 1968, ran an attention-grabbing feature entitled ‘Revaluation of the Dollar: 19 Artists Design a New One-Dollar Bill.’ You can see the magazine’s cover ( below ) in ‘ Up close and tight ’, the Eye 75 feature about Avant-Garde ’s legendary art director Herb Lubalin. Avant-Garde , published and edited by Ralph Ginzburg and art directed by Lubalin, commissioned friends and contemporaries such as Seymour Chwast, Bob (R.illustration
“A long piece of rope represents a series of waves floating in space, as well as producing sounds from the physical action of their movement: the rope which creates the volume also creates the sound by cutting through the air.”

