Is Content Curation The New Black? Content is king…right?
If you want attention, a platform, the ability to lead, sway, sell, move, emote, promote, you need to be putting out killer stuff. But, there’s a major wrinkle in the theory that pretty much nobody talks about, even though it’s become one of the most powerful content models on the planet. The content…doesn’t have to be yours! We are assaulted and battered by so much content, from every direction, that 99% of the time, we don’t know where to look first. We don’t know what’s critical or what’s crap. There’s so much coming at us so quickly that if we undertook to read just the first few sentences of everything in an effort to decide whether it was worth it to read the rest, that alone would take us from morning to night.
Enter the Master of Curation… One of the single most valuable roles you can play in this cataclysmic cacaphony of content is to be the one who lends sanity to the process of finding and sharing only the cream of the crop. Lifehacker.com is a great example. Curation Nation: How to Win in a World Where Consumers are Creators (9780071760393): Steven Rosenbaum. Steve Rosenbaum: Fred Wilson, Uri Milner: Is Curation VC's Big New Thing? There are some things we all agree are broken.
Finding stuff on the web is broken. The volume of 'stuff' has rapidly exceeded the tools we've counted on for the past 10 years or so. And, the speed of 'stuff' makes validating new data harder and harder. Now a number of the web's most trusted voices (and interestingly, deepest pockets) have started to embrace a concept that could have massive ramifications. To manage, and make useful, the massive growth of content on the web, sites must embrace curation. Fred Wilson, who's blog AVC often heralds the changing nature of the web, explored the trend yesterday in a blog post titled "Curation. " We largely invest in consumer web services with a large number of engaged users where the users create the content.
Automatic Personalization and Recommended Sections in Google News. Posted by Lucian Cionca, Software EngineerLast summer we redesigned Google News with new personalization features that let you tell us which subjects and sources you’d like to see more or less often.
Starting today -- if you’re logged in -- you may also find stories based on articles you’ve clicked on before. For signed-in users in the Personalized U.S. Edition, “News for You” will now include stories based on your news-related web history. For example, if you click on a lot of articles about baseball, we'll make sure that you get a chance to see breaking baseball stories.
We found in testing that more users clicked on more stories when we added this automatic personalization, sending more traffic to publishers. Also for signed-in users, we’ve introduced “Recommended Sections” in the side column that suggests topics you can add to your news page as custom sections, based on stories you’ve clicked on before. Click on the “Standard U.S. Content-Curation-Evaluation-Framework-V2-02-24-2011. Why Content Curation Is Here to Stay. Steve Rosenbaum is the CEO of Magnify.net, a video Curation and Publishing platform.
Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at CurationNation.org. For website content publishers and content creators, there's a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I'm dubbing, "The Great Creationism Debate. " The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation.
In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience. The Issues at Hand Who are curators? Where We Stand Now.